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Competition

Posted February 21, 2014

LOS ANGELES (BRAIN) — Organizers of the Amgen Tour of California have announced the route of the 2014 edition of America's highest ranked stage race. This year's route progresses north to south from May 11 to May 18, covering 740 miles.

Posted in North America Tagged Competition
Posted February 20, 2014

PROVIDENCE, R.I. (BRAIN) — Expo space is now being sold for the 2014 Providence Cyclo-cross Festival. The Oct. 3-5 event includes Category 1 UCI racing the New England Builder's Ball, the Gran Fondo New England and more. The event is held at Providence's hostoric Roger Williams Park.

Posted in North America Tagged Competition / Consumer Expos and Rides
Posted February 20, 2014

FLORHAM PARK, N.J. (BRAIN) — PowerBar, recently purchased by Post, has agreed to extend its sponsorship of the Tour de France through 2018, the company announced Thursday.

Posted in International Tagged Competition
Posted February 18, 2014

COLORADO SPRINGS, Colo. (BRAIN) — USA Triathlon, the national governing body for triathlon, recently announced that Chuck Menke was promoted to chief marketing officer. Menke was hired in February 2010 as director of marketing and communications. 

Posted in North America Tagged People / Competition
Posted February 13, 2014

SALT LAKE CITY (BRAIN) — Scott Sports, now headquartered in Utah, is sponsoring the state's high school mountain bike racing league with a program that the company said will ensure any kid who wants to ride has the equipment to do so. 

Posted in North America Tagged Competition
Posted February 11, 2014

DENVER, Colo. (BRAIN) — Rudy Project has signed a multi-year agreement that designates Rudy Project as the Official Helmet of Ironman for North America, the company announced this week. 

Posted in North America Tagged Competition
Posted February 6, 2014

GREENVILLE, S.C. (BRAIN) — Michelin Bicycle has partnered with Team Roger C. Peace Cycling, the only independent team competing on a global para-cycling schedule, as provider of its Pro4 line of race tires and other team support throughout the season.

Posted in North America Tagged Competition
Posted January 28, 2014

BERKELEY, Calif. (BRAIN) – Athletes, volunteers and sponsors were honored at the 2013 National Interscholastic Cycling Association Awards, held this weekend in Berkeley.

Posted in North America Tagged People / Competition / Awards
Posted January 28, 2014

MARINA DEL REY, Calif. (BRAIN) — As Twitter.com lit up with chatter on doping and comments from the presentation by U.S. Anti-Doping chief executive Travis Tygart at the Triathlon Business International conference Monday, Lance Armstrong chimed in.

Posted in Industry News Tagged Competition / Events / Triathlon Business Conference
Posted January 21, 2014

GOLDEN, Colo. (BRAIN) — For the 2014 racing season, Yeti Cycles will focus its international race efforts solely on the Enduro World Series with a fully supported team that includes Junior DH World Champion Richie Rude.

Posted in International Tagged Competition
Posted January 21, 2014

ATLANTA, Ga. (BRAIN) — Wahoo Fitness is now the official supplier of trainers to Team Sky, the team and Georgia-based supplier announced Tuesday.

Posted in International Tagged Competition
Posted January 20, 2014

HAUPPAUGE, N.Y. (BRAIN) — Finish Line Technologies is sponsoring two new top-level pro cycling teams for 2014: Orica-GreenEDGE and Trek Factory Racing.

Astana Pro Team, Cannondale Pro Cycling and Team Europcar are continuing with Finish Line this season.

Posted in International Tagged Competition
Posted January 15, 2014
Primal provides series leaders' jerseys to NICA leagues.

BERKELEY, Calif. (BRAIN) — The news from the National Interscholastic Cycling Association is that Giro Sport Design, Kinetic Trainers and Primal clothing have each either continued or expanded their sponsorship for 2014.

Posted in North America Tagged Advocacy/Non-profits / Competition
Posted January 14, 2014
BOULDER, Colo. (BRAIN) — Event organizers Richard Fries and Joan Hanscom were among the inductees into the Woolly Mammoth Society during the USA Cycling cyclocross national championships held here last week. The Woolly Mammoth Society is the unofficial U.S. cyclocross hall of fame.
Posted in North America Tagged Competition / Awards
Posted January 14, 2014
Team Sky gets blue Stages power meters.

BOULDER, Colo. (BRAIN) — Britain's Team Sky will use U.S.-made Stages Cycling power meters for the 2014 race season, the company announced Tuesday.

Posted in International Tagged Competition
Posted January 13, 2014
Company takes over title spot on the former Argos-Shimano squad. The bike brand also sponsors a development squad and women's team.
Team Giant-Shimano at a training camp earlier this month.

NEWBURY PARK, Calif. (BRAIN) — Giant Bicycle is joining Cannondale, Trek, Merida and BMC among bike brands that are title or co-title sponsors of top-tier UCI professional road teams.

Posted in International Tagged Competition
Posted January 10, 2014
Octal helmet in Garminum Blue

STOCKHOLM (BRAIN) — Swedish helmet and eyewear maker POC has signed on as sponsor of the Garmin-Sharp professional team for the next three years. POC will supply helmets and eyewear to the team starting this month.

Posted in International Tagged Competition
Posted January 8, 2014

DENVER, CO (BRAIN) – Continuing its support of high school mountain bike racing leagues, apparel maker Primal Wear has renewed its Gold Level sponsorship of the National Interscholastic Cycling Association (NICA).

Posted in North America Tagged Advocacy/Non-profits / Competition
Posted January 7, 2014

KENT, WA (BRAIN) – Diamondback Bicycles has signed on as official bike sponsor of the Optum Pro Cycling UCI continental team. Optum’s men’s and women’s squads will race this year aboard Diamondback’s Podium Equipe model.

The partnership marks Diamondback’s first sponsorship of a professional road team.

Posted in North America Tagged Competition
Posted January 3, 2014

ASHEVILLE, N.C. (BRAIN) — Two companies that service traveling multi-sport athletes are teaming up to offer a discount program.

Posted in North America Tagged Competition

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