FLORHAM PARK, N.J. (BRAIN) — PowerBar, recently purchased by Post, has agreed to extend its sponsorship of the Tour de France through 2018, the company announced Thursday.
COLORADO SPRINGS, Colo. (BRAIN) — USA Triathlon, the national governing body for triathlon, recently announced that Chuck Menke was promoted to chief marketing officer. Menke was hired in February 2010 as director of marketing and communications.
SALT LAKE CITY (BRAIN) — Scott Sports, now headquartered in Utah, is sponsoring the state's high school mountain bike racing league with a program that the company said will ensure any kid who wants to ride has the equipment to do so.
DENVER, Colo. (BRAIN) — Rudy Project has signed a multi-year agreement that designates Rudy Project as the Official Helmet of Ironman for North America, the company announced this week.
GREENVILLE, S.C. (BRAIN) — Michelin Bicycle has partnered with Team Roger C. Peace Cycling, the only independent team competing on a global para-cycling schedule, as provider of its Pro4 line of race tires and other team support throughout the season.
MARINA DEL REY, Calif. (BRAIN) — As Twitter.com lit up with chatter on doping and comments from the presentation by U.S. Anti-Doping chief executive Travis Tygart at the Triathlon Business International conference Monday, Lance Armstrong chimed in.
GOLDEN, Colo. (BRAIN) — For the 2014 racing season, Yeti Cycles will focus its international race efforts solely on the Enduro World Series with a fully supported team that includes Junior DH World Champion Richie Rude.
ATLANTA, Ga. (BRAIN) — Wahoo Fitness is now the official supplier of trainers to Team Sky, the team and Georgia-based supplier announced Tuesday.
HAUPPAUGE, N.Y. (BRAIN) — Finish Line Technologies is sponsoring two new top-level pro cycling teams for 2014: Orica-GreenEDGE and Trek Factory Racing.
Astana Pro Team, Cannondale Pro Cycling and Team Europcar are continuing with Finish Line this season.
BERKELEY, Calif. (BRAIN) — The news from the National Interscholastic Cycling Association is that Giro Sport Design, Kinetic Trainers and Primal clothing have each either continued or expanded their sponsorship for 2014.
BOULDER, Colo. (BRAIN) — Britain's Team Sky will use U.S.-made Stages Cycling power meters for the 2014 race season, the company announced Tuesday.
NEWBURY PARK, Calif. (BRAIN) — Giant Bicycle is joining Cannondale, Trek, Merida and BMC among bike brands that are title or co-title sponsors of top-tier UCI professional road teams.
STOCKHOLM (BRAIN) — Swedish helmet and eyewear maker POC has signed on as sponsor of the Garmin-Sharp professional team for the next three years. POC will supply helmets and eyewear to the team starting this month.
DENVER, CO (BRAIN) – Continuing its support of high school mountain bike racing leagues, apparel maker Primal Wear has renewed its Gold Level sponsorship of the National Interscholastic Cycling Association (NICA).
KENT, WA (BRAIN) – Diamondback Bicycles has signed on as official bike sponsor of the Optum Pro Cycling UCI continental team. Optum’s men’s and women’s squads will race this year aboard Diamondback’s Podium Equipe model.
The partnership marks Diamondback’s first sponsorship of a professional road team.
ASHEVILLE, N.C. (BRAIN) — Two companies that service traveling multi-sport athletes are teaming up to offer a discount program.
BOULDER, CO (BRAIN) — IMBA is offering two 5-person team entries to the sold-out 24 Hours of Old Pueblo race, held in Tucson, Ariz., Feb. 14-16.
BAAL, Belgium (BRAIN) — Trek Bicycle is sponsoring cyclocross world champion Sven Nys' team, Crelan AA Drink, starting New Year's Day. Nys is a two-time world champion, six-time World Cup overall winner and eight-time Belgium national champion.