Racing & Sponsorship

Posted August 22, 2016

LONGMONT, Colo. (BRAIN) — The overall series winners from last season's  Telenet UCI Cyclo-cross World Cup will be on the start line at World Cup CrossVegas in Las Vegas on Sept. 21.

Wout Van Aert and Sanne Cant, each from Belgium, are confirmed for CrossVegas, which kicks off this season's World Cup.

Posted in North America Tagged Racing & Sponsorship / Interbike
Posted August 19, 2016

CAPE TOWN, South Africa and TAMPA, Fla. (BRAIN) — Ironman has reached an agreement to buy the Cape Epic mountain bike race in South Africa, marking Ironman’s biggest step into the mountain biking market as it aims to grow the race format across the globe.

Posted in International Tagged Mergers & Acquisitions / Racing & Sponsorship
Posted August 1, 2016

MORGAN HILL, Calif. (BRAIN) — World Champion Peter Sagan will continue racing on a Specialized as he moves to the German team BORA–hansgrohe for 2017.

Posted in International Tagged Racing & Sponsorship
Posted July 22, 2016

SCOTTSDALE, Ariz. (BRAIN) — The Glukos Company Inc. has expanded its roster of action sports athletes by signing BMX and mountain bike icon Mike King.

Posted in North America Tagged Racing & Sponsorship
Posted July 13, 2016

ANAHEIM, Calif. (BRAIN) — Box Components has agreed to be the Official Bike Plate Supplier of the UCI BMX World Championships and UCI World Cups over the next three years, and will be the sole bike plate supplier for the Olympic Games in Rio de Janeiro, Brazil.

Posted in North America Tagged Racing & Sponsorship
Posted June 29, 2016
Australia-based online marketplace moves up to title position prior to Tour de France.

IRVINE, Calif. (BRAIN) — BikeExchange, an online marketplace based in Australia and recently expanding internationally, has become a co-title sponsor of the newly named Orica-BikeExchange team, previously known as Orica-GreenEdge.

Posted in International Tagged Racing & Sponsorship
Posted June 24, 2016

VANCOUVER, British Columbia (BRAIN) — Organizers of the BC Bike race have announced a major sponsorship agreement with Pearl Izumi and also said Pearl-sponsored athlete Brian Lopes will race the event this year, for the second time.

Posted in North America Tagged Racing & Sponsorship
Posted June 17, 2016

SACRAMENTO, Calif. (BRAIN) — The Rally Cycling team, a pro road team sponsored by Rally Health and suppled by Diamondback, raised nearly $40,000 for UnitedHealthcare Children's Foundation with a promotion at last month's Amgen Tour of California.

Posted in North America Tagged Racing & Sponsorship
Posted June 17, 2016

COLORADO SPRINGS, Colo. (BRAIN) — USA Triathlon has named Thorne Research its exclusive nutritional supplements partner.

Posted in North America Tagged Racing & Sponsorship
Posted June 2, 2016
The Slovenian tool brand now supplies four UCI WorldTour teams.

LONDON (BRAIN) — Unior Bike Tools is now the official partner of four UCI WorldTour teams: Etixx-Quick Step, Movistar,  Trek– Segafredo and, now, Team Sky. Mechanics from these teams use Unior tools and are involved in the development of new and improved products.

Posted in International Tagged Racing & Sponsorship
Posted June 2, 2016
CPA will meet with the UCI on Friday to discuss the issue.

ESTAVAYER-LE-LAC, Switzerland (BRAIN) — The pro road racers' association said it will have to see some changes to disc road brakes before it would agree to further testing of the brakes in the pro peloton.

Posted in International Tagged Racing & Sponsorship

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