Racing & Sponsorship
IRMO, S.C. (BRAIN) — KindHuman will sponsor professional racer Adam Myerson for the 2014 cyclocross season. Myerson is the first sponsored pro for the start-up brand.
WILMINGTON, Del. (BRAIN) — Blue Bicycles will be the official bike course sponsor for the 2014 Ironman World Championships this October in Kona, Hawaii.
INDIANAPOLIS (BRAIN) — Silca is sponsoring a collegiate cycling team near the historic brand's new home in Indiana.
COLORADO SPRINGS, Colo. (BRAIN) — The UCI BMX World Championships are returning to the United States for the first time in 16 years, in 2017.
Rock Hill, South Carolona will play host to the event at the Novant Healthcare BMX Supercross Track.
MINNEAPOLIS (BRAIN) — Bike maker Handsome Cycles is hosting an exhibit of Greg LeMond memorabilia at its Minneapolis store front, opening Thursday.
NORTH VANCOUVER, British Columbia (BRAIN) — WD-40 Bike is sponsoring the week-long BC Bike Race.
The brand has been named the official bike care brand of the race, held later this month.
LONGMONT, Colo. (BRAIN) — Two-time world champion Sven Nys will defend his CrossVegas title this year at the Las Vegas race held during Interbike.
BURNABY, British Columbia (BRAIN) — Sugoi Performance Apparel is the official performance apparel sponsor for the BC Bike Race, held June 28-July 5 this year in Sugoi's home of British Columbia.
HELENA, Mont. (BRAIN) — The Montana Bicycle Guild of Helena has announced the inaugural run of the Montana Enduro Series. The series is an outgrowth of Montana’s original enduro race, the popular Helenduro series, held every year since 2009.
WILTON, Conn. (BRAIN) — Cannondale has released the third installment of its digital newspaper, the Cannondale Gazette, with separate versions showcasing the Giro d’Italia and Amgen Tour of California.
AIGLE, Switzerland (BRAIN) — The UCI is planning a fourth and possibly a fifth "satellite" World Cycling Center, to be built somewhere in Central or South America in the next few years.
COLORADO SPRINGS, Colo. (BRAIN) — TYR Sport has renewed its Gold-Level Partnership with USA Triathlon through 2016, the company announced Monday.
COLORADO SPRINGS, Colo. (BRAIN) — USA Cycling has entered into a three-year deal with Osmo Nutrition making the brand the official hydration partner to USA Cycling and Team USA Cycling.
CHATTANOOGA, Tenn. (BRAIN) — American Bicycle Group has bought Tri-Cycle Bicycle Rentals, which rents bikes at multisport events in the Northeast.
CINNCINATI (BRAIN) — Infinit Nutrition is now sponsoring the 5-Hour Energy presented by Kenda Racing Team, a Continental-registered road cycling team.
Infinit will provide its custom and pre-set products for the team's training and racing.
DENVER (BRAIN) — Rudy Project is sponsoring FBI agent Edward Ignacio, who plans to compete in this year's Ironman World Championships — in full tactical gear, including a bullet-proof vest — to bring attention to a proposed law enforcement memorial in Hawaii.
AIGLE, Switzerland (BRAIN) — The Union Cycliste Internationale has hired Sebastien Gillot as its new head of communications. Gillot was most recently with the International Boxing Association, where he was head of communications and public relations.
SALT LAKE CITY (BRAIN) — Chase Pinkham, a domestic pro road racer who competed on the Jamis–Hagens Berman, Trek-Livestrong and Bissell teams during his career, died Monday, according to the Jamis team and news reports.
NEWBURY PARK, Calif. (BRAIN) — Liv/giant has increased its support of Mountain2Mountain, a program that helped create the first-ever National Women's Cycling Team in Afghanistan.
MINNEAPOLIS (BRAIN) — Greg LeMond will be joining Eurosport as an on-air channel ambassador, providing analysis on the network's coverage of Paris-Roubaix, the Giro d'Italia and the Tour de France in a preview and review show called "LeMond on Tour."
Eurosport is broadcast in 54 European markets.