Serfas: All Riders Welcome
Consumer Expos and Rides
Posted November 14, 2011
DALY CITY, CA (BRAIN)—The fourth annual San Francisco Bicycle Expo, held over the weekend at Daly City’s Cow Palace, brought in more than 6,000 attendees and 125 exhibitors to experience the full range of the Bay Area’s cycling culture.
Posted November 10, 2011
CAVE CREEK, AZ (BRAIN)—Subtitled “Races for Open Spaces,” the third annual Cave Creek Bicycle Festival will be held Nov. 11-13 to raise funds for desert preservation.
Posted November 10, 2011
MONTEREY, CA (BRAIN)—Organizers of the Sea Otter Classic announced the addition of cyclocross races to the annual four-day race and outdoor festival next year. Sea Otter will offer both men’s and women’s professional and amateur divisions as well as single speed, messenger and industry cup races.
Posted November 7, 2011
POMONA, CA (BRAIN)—Fresh off its debut event, the Recumbent Cycle-Con Convention & Tradeshow has scheduled its second edition for Oct. 26-28, 2012, at Southern California’s Pomona Fairplex.
Posted November 4, 2011
DAVIS, CA (BRAIN)—A weekend of festivities kicked off tonight and will continue all day Saturday as four legends of the sport are inducted into the U.S. Bicycling Hall of Fame. The HOF also celebrates its 25th anniversary.
Posted November 2, 2011
PHILADELPHIA, PA (BRAIN)—Saturday’s layer of ice coating on roads, sidewalks and trees gave Philly Bike Expo coordinator Bina Bilenky pause. Yet 2,200 attendees braved the weather to attend the expo and numerous seminars Oct. 29-30.
Posted October 24, 2011
NEWBURY PARK, CA (BRAIN)—Cyclists including current professionals and racing legends will take to the picturesque roads of Southern California’s Santa Monica Mountains on Thursday, Nov. 3, to benefit the family of Road Bike Action magazine editor Zapata Espinoza, whose wife, Ronette, died of cancer this year.
Posted October 18, 2011
SAN FRANCISCO, CA (BRAIN)—Joining forces with Chrome and Widmer Brothers Brewing, ARTCRANK San Francisco returns in support of the San Francisco Bike Coalition.
Posted October 17, 2011
NEWBURY PARK, CA (BRAIN)—More than 70 tired but very happy bicycle riders rolled into Pt. Mugu State Park on Sunday, completing a three-day trek through Ventura and Santa Barbara counties in support of breast cancer survivors.
Posted October 7, 2011
PENINSULA, OH—Retailer Century Cycles will celebrate Cleveland Beer Week on Oct. 15 with the second annual All Hail the Ale Night Ride in conjunction with Winking Lizard Tavern and Sierra Nevada Brewing Co.
Posted October 7, 2011
NORTHFIELD, VT (BRAIN) — Female mountain bikers are set to get their huck on Saturday, Oct. 15, as all-weather sock manufacturer Darn Tough Vermont presents the Women’s Freeride Festival at Highland Mountain Park.
Posted October 4, 2011
ORANGE COUNTY, CA (BRAIN)—Bianchi has teamed up with OC Gran Fondo as the presenting sponsor of the OC Gran Fondo this Saturday, October 8.
“We have grown quickly, and in our second year we are proud to have Bianchi join us as our presenting sponsor,” said Cameron Jackson, director of the event.
Posted September 21, 2011
PHILADELPHIA, PA (BRAIN)—The Philly Bike Expo returns for a second year in late October with this year's theme being "Origin of the Species — the Evolution of the Mountain Bike."
Posted September 14, 2011
SEATTLE, WA (BRAIN)—Greg LeMond, the first American Tour de France winnerand three-time overall winner, will ride the September 17 Echelon Gran Fondo in Palo Alto.
Posted September 14, 2011
BOOTLEG CANYON, NV (BRAIN)--Maybe that will keep people from whining about the heat at the Outdoor Demo. (Click on title to download PDF of Show Daily 1).
Posted August 17, 2011
By Marc Sani
SEATTLE, WA—Three employees from Dave Guettler’s River City Bicycles were swamped with work as hundreds, if not several thousand cyclists, clogged a major food stop on the annual Seattle-to-Portland Bicycle Classic—best known as the STP.
Posted July 31, 2011
BOULDER, CO (BRAIN)—The ultimate bargain treasure hunt for cycling enthusiasts is headed East. VeloSwap has earned a reputation as one of the largest consumer cycling shows in the country, offering deals for cyclists in Denver for more than two decades.
Posted July 20, 2011
SUNCADIA, WA (BRAIN)—Some 100 Raleigh retailers heard the company’s president, Steve Meineke, tell them Wednesday that Raleigh is refocusing its long-term strategy on supporting so-called “cause” rides, events that attract thousands of cyclists every year.
Posted April 17, 2011
MONTEREY, CA (BRAIN)—Mother Nature once again cooperated kindly as 50,000 attendees came to this year’s Sea Otter Classic over its four days in Monterey, California.
Posted April 12, 2011
MONTEREY, CA—The Sea Otter Classic, which starts today, is looking to attract more women and dealers for the 2011 edition.
While Sea Otter has done a much better job over the last couple of years at introducing more women’s specific activities, this is the first year it’s been formalized.
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