Serfas: All Riders Welcome
Consumer Expos and Rides
Posted April 6, 2011
MONTEREY, CA (BRAIN)—In what many people read as a belated April Fools’ joke was actually quite real, as the National Coalition for Men in San Diego objected to the Sea Otter Classic “Ladies Day” celebration.
Posted April 5, 2011
DENVER, CO (BRAIN)—Cycling apparel-maker Primal Wear has teamed up with the Sea Otter Classic to support the Semper Fi Fund, an organization dedicated to providing financial support to injured and critically ill members of the U.S. Armed Forces and their families.
Posted March 23, 2011
MONTEREY, CA (BRAIN)—The Sea Otter Classic is honoring bike shops with a new Dealer Days program.
Posted March 11, 2011
LAGUNA HILLS, CA (BRAIN)—Are you exhibiting at Sea Otter? Is your company demoing bikes at Sea Otter? Is your company showing product at Sea Otter?
If you answered yes to any one of these three questions, please read on.
Posted April 19, 2010
MONTEREY, CA (BRAIN)—Perhaps it was the four days worth of sun that caused the state of euphoria that manufacturers were feeling at this year’s Sea Otter Classic. But most likely the jubilance had to do with the strong first quarters most companies reported seeing thus far.
Posted April 15, 2010
MONTEREY, CA (BRAIN)—Big wheels aren’t just for men anymore. At least Giant and Specialized think so.
Both brands are introducing women’s specific 29ers to the masses at Sea Otter much to the delight of many female riders who have been clamoring for big wheels to call their own.
Posted March 11, 2010
LAGUNA HILLS, CA (BRAIN)—Bicycle Retailer and Industry News is looking for Sea Otter submissions for its Show Guide that will be handed out at the show.
All news submissions should be sent to managing editor Lynette Carpiet at lcarpiet@bicycleretailer.com.
Posted November 10, 2009
MONTEREY, CA (BRAIN)—In an effort to help our nation's warriors recover from emotional and physical injuries sustained in battle, the Sea Otter Classic has partnered with the Wounded Warrior Project and the Injured Marine Semper Fi Fund.
Posted November 9, 2009
MONTEREY, CA (BRAIN)—The Sea Otter Classic has retained Backbone Media to direct its social media outreach.
Longtime cycling industry veteran Mike McCormack has joined the Backbone Media team and will manage the partnership with Sea Otter.
Posted November 5, 2009
MONTEREY, CA (BRAIN)—The Sea Otter Classic has added two new elements for 2010: a Gran Fondo and collegiate cycling categories.
Posted October 25, 2009
MONTEREY, CA (BRAIN)—Sea Otter Classic 2010 registration opens up on November 2.
Sunny skies and warm temperatures helped this year’s Sea Otter Classic see double-digit attendance increases the first three days of the show.
Posted October 13, 2009
MONTEREY, CA (BRAIN)—SRAM has signed a four-year agreement to be the presenting sponsor of the Sea Otter Classic.
Posted April 19, 2009
MONTEREY, CA (BRAIN)—SRAM once again held its annual road and MTB launches to a host of cycling journalists at this year's Sea Otter Classic.
Posted April 19, 2009
MONTEREY, CA (BRAIN)—Sunny skies and warm temperatures helped this year’s Sea Otter Classic see double-digit attendance increases the first three days of the show.
Sunday was down 5-8 percent, according to Sea Otter president and chief executive officer Frank Yohannan.
Posted April 16, 2009
MONTEREY, CA (BRAIN)—Amidst the eventual sunny skies and swirling winds, many vendors echoed the same sentiments when asked about how they were faring during this down economy as the Sea Otter Classic opened yesterday.
Posted April 15, 2009
MONTEREY, CA (BRAIN)—It looks as though the law of averages has finally up to Sea Otter Classic, as the weather forecast doesn't call for rain today through Sunday, with temps reaching the low 70s by Sunday.
Posted April 14, 2009
MONTEREY, CA (BRAIN)—The NorCal High School Mountain Bike Racing League will be well represented at this year's Sea Otter Classic, which starts tomorrow.
Posted April 13, 2009
SAN JUAN CAPISTRANO, CA (BRAIN)—Interbike will host the inaugural "Interbike Media Tent at Sea Otter Classic" 2009 during the annual bike festival, expo and race series from April 16-19, 2009 in Monterey, Calif.
Posted April 5, 2009
ARCATA, CA (BRAIN)—Following a successful fundraising campaign last August, Kinetic Koffee has designated World Bicycle Relief as the recipient of 10 percent of net coffee sales at the upcoming Sea Otter event in Monterey, California.
Posted March 31, 2009
JACKSON HOLE, WY (BRAIN)—Freedom Riders, the latest high-definition mountain biking film from Jackson, WY-based KGB Productions and Gravnetic, will hold its world premiere on Saturday April 18 at the Sea Otter Classic, at the Embassy Suites in Seaside, CA, from 7-9 p.m.
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