Consumer Expos and Rides
MONTEREY, CA (BRAIN)—Mother Nature once again cooperated kindly as 50,000 attendees came to this year’s Sea Otter Classic over its four days in Monterey, California.
MONTEREY, CA—The Sea Otter Classic, which starts today, is looking to attract more women and dealers for the 2011 edition.
While Sea Otter has done a much better job over the last couple of years at introducing more women’s specific activities, this is the first year it’s been formalized.
MONTEREY, CA (BRAIN)—In what many people read as a belated April Fools’ joke was actually quite real, as the National Coalition for Men in San Diego objected to the Sea Otter Classic “Ladies Day” celebration.
DENVER, CO (BRAIN)—Cycling apparel-maker Primal Wear has teamed up with the Sea Otter Classic to support the Semper Fi Fund, an organization dedicated to providing financial support to injured and critically ill members of the U.S. Armed Forces and their families.
MONTEREY, CA (BRAIN)—The Sea Otter Classic is honoring bike shops with a new Dealer Days program.
LAGUNA HILLS, CA (BRAIN)—Are you exhibiting at Sea Otter? Is your company demoing bikes at Sea Otter? Is your company showing product at Sea Otter?
If you answered yes to any one of these three questions, please read on.
MONTEREY, CA (BRAIN)—Perhaps it was the four days worth of sun that caused the state of euphoria that manufacturers were feeling at this year’s Sea Otter Classic. But most likely the jubilance had to do with the strong first quarters most companies reported seeing thus far.
MONTEREY, CA (BRAIN)—Big wheels aren’t just for men anymore. At least Giant and Specialized think so.
Both brands are introducing women’s specific 29ers to the masses at Sea Otter much to the delight of many female riders who have been clamoring for big wheels to call their own.
LAGUNA HILLS, CA (BRAIN)—Bicycle Retailer and Industry News is looking for Sea Otter submissions for its Show Guide that will be handed out at the show.
All news submissions should be sent to managing editor Lynette Carpiet at firstname.lastname@example.org.
MONTEREY, CA (BRAIN)—In an effort to help our nation's warriors recover from emotional and physical injuries sustained in battle, the Sea Otter Classic has partnered with the Wounded Warrior Project and the Injured Marine Semper Fi Fund.
MONTEREY, CA (BRAIN)—The Sea Otter Classic has retained Backbone Media to direct its social media outreach.
Longtime cycling industry veteran Mike McCormack has joined the Backbone Media team and will manage the partnership with Sea Otter.
MONTEREY, CA (BRAIN)—The Sea Otter Classic has added two new elements for 2010: a Gran Fondo and collegiate cycling categories.
MONTEREY, CA (BRAIN)—Sea Otter Classic 2010 registration opens up on November 2.
Sunny skies and warm temperatures helped this year’s Sea Otter Classic see double-digit attendance increases the first three days of the show.
MONTEREY, CA (BRAIN)—SRAM has signed a four-year agreement to be the presenting sponsor of the Sea Otter Classic.
MONTEREY, CA (BRAIN)—SRAM once again held its annual road and MTB launches to a host of cycling journalists at this year's Sea Otter Classic.
MONTEREY, CA (BRAIN)—Sunny skies and warm temperatures helped this year’s Sea Otter Classic see double-digit attendance increases the first three days of the show.
Sunday was down 5-8 percent, according to Sea Otter president and chief executive officer Frank Yohannan.
MONTEREY, CA (BRAIN)—Amidst the eventual sunny skies and swirling winds, many vendors echoed the same sentiments when asked about how they were faring during this down economy as the Sea Otter Classic opened yesterday.
MONTEREY, CA (BRAIN)—It looks as though the law of averages has finally up to Sea Otter Classic, as the weather forecast doesn't call for rain today through Sunday, with temps reaching the low 70s by Sunday.
MONTEREY, CA (BRAIN)—The NorCal High School Mountain Bike Racing League will be well represented at this year's Sea Otter Classic, which starts tomorrow.
SAN JUAN CAPISTRANO, CA (BRAIN)—Interbike will host the inaugural "Interbike Media Tent at Sea Otter Classic" 2009 during the annual bike festival, expo and race series from April 16-19, 2009 in Monterey, Calif.