Consumer Expos and Rides
NORTHFIELD, VT (BRAIN) — Female mountain bikers are set to get their huck on Saturday, Oct. 15, as all-weather sock manufacturer Darn Tough Vermont presents the Women’s Freeride Festival at Highland Mountain Park.
ORANGE COUNTY, CA (BRAIN)—Bianchi has teamed up with OC Gran Fondo as the presenting sponsor of the OC Gran Fondo this Saturday, October 8.
“We have grown quickly, and in our second year we are proud to have Bianchi join us as our presenting sponsor,” said Cameron Jackson, director of the event.
PHILADELPHIA, PA (BRAIN)—The Philly Bike Expo returns for a second year in late October with this year's theme being "Origin of the Species — the Evolution of the Mountain Bike."
SEATTLE, WA (BRAIN)—Greg LeMond, the first American Tour de France winnerand three-time overall winner, will ride the September 17 Echelon Gran Fondo in Palo Alto.
BOOTLEG CANYON, NV (BRAIN)--Maybe that will keep people from whining about the heat at the Outdoor Demo. (Click on title to download PDF of Show Daily 1).
By Marc Sani
SEATTLE, WA—Three employees from Dave Guettler’s River City Bicycles were swamped with work as hundreds, if not several thousand cyclists, clogged a major food stop on the annual Seattle-to-Portland Bicycle Classic—best known as the STP.
BOULDER, CO (BRAIN)—The ultimate bargain treasure hunt for cycling enthusiasts is headed East. VeloSwap has earned a reputation as one of the largest consumer cycling shows in the country, offering deals for cyclists in Denver for more than two decades.
SUNCADIA, WA (BRAIN)—Some 100 Raleigh retailers heard the company’s president, Steve Meineke, tell them Wednesday that Raleigh is refocusing its long-term strategy on supporting so-called “cause” rides, events that attract thousands of cyclists every year.
MONTEREY, CA (BRAIN)—Mother Nature once again cooperated kindly as 50,000 attendees came to this year’s Sea Otter Classic over its four days in Monterey, California.
MONTEREY, CA—The Sea Otter Classic, which starts today, is looking to attract more women and dealers for the 2011 edition.
While Sea Otter has done a much better job over the last couple of years at introducing more women’s specific activities, this is the first year it’s been formalized.
MONTEREY, CA (BRAIN)—In what many people read as a belated April Fools’ joke was actually quite real, as the National Coalition for Men in San Diego objected to the Sea Otter Classic “Ladies Day” celebration.
DENVER, CO (BRAIN)—Cycling apparel-maker Primal Wear has teamed up with the Sea Otter Classic to support the Semper Fi Fund, an organization dedicated to providing financial support to injured and critically ill members of the U.S. Armed Forces and their families.
MONTEREY, CA (BRAIN)—The Sea Otter Classic is honoring bike shops with a new Dealer Days program.
LAGUNA HILLS, CA (BRAIN)—Are you exhibiting at Sea Otter? Is your company demoing bikes at Sea Otter? Is your company showing product at Sea Otter?
If you answered yes to any one of these three questions, please read on.
MONTEREY, CA (BRAIN)—Perhaps it was the four days worth of sun that caused the state of euphoria that manufacturers were feeling at this year’s Sea Otter Classic. But most likely the jubilance had to do with the strong first quarters most companies reported seeing thus far.
MONTEREY, CA (BRAIN)—Big wheels aren’t just for men anymore. At least Giant and Specialized think so.
Both brands are introducing women’s specific 29ers to the masses at Sea Otter much to the delight of many female riders who have been clamoring for big wheels to call their own.
LAGUNA HILLS, CA (BRAIN)—Bicycle Retailer and Industry News is looking for Sea Otter submissions for its Show Guide that will be handed out at the show.
All news submissions should be sent to managing editor Lynette Carpiet at firstname.lastname@example.org.
MONTEREY, CA (BRAIN)—In an effort to help our nation's warriors recover from emotional and physical injuries sustained in battle, the Sea Otter Classic has partnered with the Wounded Warrior Project and the Injured Marine Semper Fi Fund.
MONTEREY, CA (BRAIN)—The Sea Otter Classic has retained Backbone Media to direct its social media outreach.
Longtime cycling industry veteran Mike McCormack has joined the Backbone Media team and will manage the partnership with Sea Otter.