LAGUNA HILLS, CA (BRAIN)—Call it the "Lance Effect," call it what you will, this year's Tour de France TV ratings were way up over last year.
Live morning coverage was up was up 98 percent over last year, with nearly 530,000 viewers, compared with more than 267,000 from 2008.
BOULDER, CO (BRAIN)—The rush is on for entry into the biggest cyclocross race in the U.S. CrossVegas registration opens on August 1 at noon (EST) for all categories.
BOULDER, CO (BRAIN)—The 2010 Bicycle Leadership Conference (BLC) in Monterey, California, on April 13-15, produced and hosted by the Sea Otter Classic and presented by the Bicycle Product Suppliers Association (BPSA), will now be managed by Growth Cycle of Boulder, Colorado.
HERMOSA BEACH, CA (BRAIN)—A new cycling conference will debut this fall to generate a convergence of ideas from all aspects of business, marketing, economics, environment and trends that directly or indirectly affect the bicycle industry.
ST.PAUL, MN (BRAIN)—Mavic has joined the list of companies participating in Park Tool's Tech Summit for 2010.
In the post-event survey from the ’09 Tech Summit Park Tool asked participants which brand they would most like to see added to the list of presenters. Mavic was the most requested brand.
TAMPA, FL (BRAIN)—Ironman will host the second annual “Demo Days” expo at the 2009 Ford Ironman World Championship in Kailua-Kona, Hawaii.
DOWNIEVILLE, CA (BRAIN)—Epic riding, great eats, cool product—it all came together last weekend as the best mountain bikers in the world along with more than 30 exhibitors descended on Northern California’s Downieville Classic.
And once again, the resounding chorus echoed overwhelmingly positive vibes.
SNOWBIRD, UT (BRAIN)—Ask John Thompson, Specialized’s national sales manager, how the economy is affecting business and he laughs. It’s all about the weather, Thompson said during a brief break over lunch during the company's Dealer Event.
SNOWBIRD, UT (BRAIN)—Ask any retailer attending the Specialized Dealer Event “how’s business” and you get a reasonably consistent answer—it’s good, but…and it’s the “but” that sparks conversations ranging from the “fixie” culture to Internet sales to selling a $13,800 DeRosa.
SNOWBIRD, UT (BRAIN)—Dealers from around the country arrive today at this four-season resort tucked in Utah’s Wasatch Range for three days of meetings and riding at the annual Specialized Dealer Event.
DAYTON, OH (BRAIN)—System Cycle Supply will host its first annual 2009 System Symposium Open House Friday, August 7 through Saturday, August 8. This event is open to bicycle retailers and representatives.
LAGUNA NIGUEL, CA (BRAIN)—If attendee feedback is any indication, then the first annual PressCamp, held June 23–25 in Sun Valley, Idaho, was podium-worthy.
SUN VALLEY, ID (BRAIN)—If new product shown at Press Camp this week is any indicator of what’s to come in 2010, the industry will add value-driven, and in some cases, lower priced product, to their line-ups in response to a down shift in consumer spending amid the U.S. recession.
ST.PAUL, MN (BRAIN)—The 2009 Park Tool Tech Summit was a terrific success with more than 400 professional mechanics receiving hands-on training from some of the top technical experts in the industry.
It was such a success that the company is expanding from two to three cities for 2010.
SUN VALLEY, ID (BRAIN)—Twenty industry manufacturers gathered at Sun Valley Resort on Wednesday to showcase 2010 product in front of a select group of industry and non-endemic media during the inaugural Press Camp.
SUN VALLEY, ID (BRAIN)—Lifeboat Solutions kicks off the three-day inaugural Press Camp today in Sun Valley, Idaho, where 19 industry manufacturers will show their 2010 products to editors from nearly 30 endemic and non-endemic publications.
LAUSANNE, Switzerland (BRAIN)—After an absence of four years, the UCI Mountain Bike World Cup will make its big comeback in the United States in 2010.
NEW YORK, NY (BRAIN)—The New York leg of the Bicycle Film Festival starts today and runs through June 21 with five days of bike events—with parties, block parties, rock shows, art shows and, of course, the screenings.
Here's a short list of the events:
WAIKIKI, HI (BRAIN)—A new mountain bike race is hitting the shores of Hawaii in October with a $166,000 prize purse—with the winner receiving $15,000.