Serfas Saddles: How We Test
Events
Posted December 8, 2008
CHICAGO, IL (BRAIN)—Choosing the right brands and branding mix for your store is essential for success, according to Ian Cross (pictured), outside sales manager for The Hawley Company.
Posted December 1, 2008
NEWPORT BEACH, CA (BRAIN)—More than $20,000 was raised recently for the SoCal Interscholastic Cycling League by dinner attendees and silent auction bidders.
Posted November 20, 2008
TOLUCA LAKE, CA (BRAIN)—A limited amount of tickets are available to attend the kick-off fundraiser dinner for the SoCal Interscholastic Cycling League this Saturday evening (Nov. 22) at Ca del Sole restaurant in Toluca Lake, California.
Posted November 17, 2008
ATLANTA, GA (BRAIN)—Organizers have canceled the Tour de Georgia cycling race for 2009 after failing to secure sponsorship dollars in the face of a looming state budget deficit and belt tightening by many corporate sponsors.
Posted November 17, 2008
MONTGOMERYVILLE, PA (BRAIN)—The Bicycle Product Suppliers Association (BPSA) has opened up online registration for its annual Bicycle Leadership Conference (BLC), held in conjunction with the 2009 Sea Otter Classic, April 15-17, 2009 at the Monterey Bay Embassy Suites in Seaside, CA.
Posted November 16, 2008
MADISON, WI (BRAIN)—Trek Bicycle has signed on as title sponsor of a new women’s triathlon Series.
Posted November 16, 2008
LAGUNA NIGUEL, CA (BRAIN)—Rock N’ Road Cyclery founder Matt Ford views the current economic slump not as an obstacle, but an opportunity.
Posted November 14, 2008
DANA POINT, CA (BRAIN)—Darrin Duhamel said to hell with the corporate world seven years ago.
Posted November 14, 2008
SAN JUAN CAPISTRANO, CA (BRAIN)—Jim Curwood isn’t participating in the current recession.
Posted November 13, 2008
LAGUNA BEACH, CA (BRAIN)—Patrick Fetzer came to Southern California because of bikes and stayed because of a girl.
Posted November 13, 2008
LAGUNA BEACH, CA (BRAIN)—Chuck Densford saw his first mountain bike in 1981 and chucked a 15-year career as a mechanic wrenching on German machines named BMW, Mercedes and Porsche.
Posted November 13, 2008
COSTA MESA, CA (BRAIN)—As a child in the 1960s, Mike Mulrooney cut the ribbon for the grand opening of the building that now houses Two Wheels One Planet and four decades later, he’s still showing up at the shop.
Posted November 12, 2008
COSTA MESA, CA (BRAIN)—Nine years ago, Paul Deem took a chance on a new retail location. In Orange County, where the strip mall is ubiquitous, a local developer had pitched him on space in a strip mall with a twist.
Posted November 12, 2008
HUNTINGTON BEACH, CA (BRAIN)—Mike Milano lives in the heart of surf culture. This ocean side town—made famous by Jan and Dean’s 1963 summer hit Surf City—is a Mecca for low-tech, low-cost, high-style beach cruisers.
Posted November 12, 2008
HUNTINGTON BEACH, CA (BRAIN)—Despite the slowing economy, high-end bikes continue to reign supreme at Huntington Beach’s Surf City Cyclery.
“We just sold a $10,000 bike last week,” said Surf City manager TJ Jordan, citing a Cervélo R3 spec’d with Campy’s new 11-speed gruppo and a $3,000 wheelset.
Posted November 11, 2008
ORANGE, CA (BRAIN)—Among the retail lessons John Pavlisin has learned from his father is the importance of owning your building.
Posted November 11, 2008
FULLERTON, CA (BRAIN)—Mike Franze’s sales are up 25 percent this year so far compared to last year and were up in the month of October. So why does he sound worried?
Posted November 11, 2008
TUSTIN, CA (BRAIN)—Robert Kahler minces no words when he describes himself as a lousy businessman and a reluctant retailer.
Posted November 11, 2008
TUSTIN, CA (BRAIN)—As he approaches 2009, The Path owner Tani Walling is resuming an offensive position after spending this year on the defense due to soft sales at the high-end and the aftermath from devastating wildfires that closed local trails in late 2007.
Posted November 11, 2008
LAGUNA WOODS, CA (BRAIN)—When asked if the sputtering economy is affecting business, Mary Ann Iglesias replies confidently, “I have to think we’re somewhat immune.”
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