Serfas: All Riders Welcome
Events
Posted October 16, 2007
DENVER, CO (BRAIN)—Paul Zane Pilzer told several hundred specialty fitness retailers Thursday that the nation is no longer divided by race and gender. Instead, society finds itself divided by those who are fit and those who are overweight and unhappy.
Posted October 16, 2007
HANCOCK, MA (BRAIN)—Pedro’s might have taken its name off the event, but that doesn’t mean the show won’t go on.
Posted October 16, 2007
WINTER PARK, CO (BRAIN)--Kona, preparing for its 20th anniversary in 2008, will introduce a complete line of apparel for sale through its international dealer and distributor network. The company offered a sneak-peek at its new line at Crankworx Colorado.
Posted October 16, 2007
LOS ANGELES, CA (BRAIN)—ASA Entertainment, the world’s largest action sports event and television production company, has selected the five U.S. cities which will host events on the 2007 Action Sports World Tour.
Posted October 16, 2007
TAMPA BAY, FL (BRAIN)—An alliance of seven of the biggest retail bicycle stores in the Tampa Bay area are staging a region-wide bicycle festival in downtown St. Petersburg on November 4 to promote and celebrate bicycling as a healthy lifestyle and effective mode of transportation.
Posted October 16, 2007
MILAN, Italy (BRAIN)--The deadline for getting a spot in a U.S. government-sponsored pavilion at Italy’s EICMA trade show is just weeks away, on July 31.
Posted October 16, 2007
DENVER, CO (BRAIN)—Chris Kegel’s Wheel & Sprocket is Wisconsin’s biggest bicycle dealership with six locations. But Kegel sells more than just bikes.
Posted October 16, 2007
LAS VEGAS, NV (BRAIN)—Each year everyone from the bicycle community congregate in the halls of the Sands Convention Center to get a look at what’s new for next year.
Posted October 16, 2007
CLEVELAND, OH (BRAIN)--Every Sunday this August plus Sunday September 23, experience University Circle, the Cleveland Cultural Gardens and Martin Luther King Blvd in a whole new way--without your car.
Posted October 16, 2007
MADISON, WI (BRAIN)—Pacific Cycle and Saris Cycling Group are issuing a challenge to Industry Cup crit racers: Put your money where your mouth is.
Posted October 16, 2007
MADISON, WI (BRAIN)—On the Thursday night of this year's Interbike, Team SchwycleOps, representing Pacific Cycle and Saris Cycling Group, dominated the warm up laps of the 2007 Industry Cup crit race.
Posted October 16, 2007
SALT LAKE CITY, UT (BRAIN)—Specialized played host to 590 retailers and staff at its three-day 2008 product introduction held in Salt Lake.
Posted October 16, 2007
SAN DIEGO, CA (BRAIN)-NiteRider Technical Lighting Systems announced they will be providing lights for Cannondale’s test ride demo days to be held at beautiful Red Rock Resort in Nevada, September 26-28.
Posted October 16, 2007
WILMINGTON, MA (BRAIN)—Last weekend’s Pedro’s Fest brought some of the industry’s biggest names with Shimano, Giant and Trek all in attendance.
“From a manufacturer’s perspective, I think the numbers were up,” said Jason Elhardt, marketing and communications manager for Pedro’s.
Posted October 16, 2007
PHILADELPHIA, PA (BRAIN)–An online charity raffle to benefit the Philadelphia chapter of the Susan J. Komen Breast Cancer Foundation opens today, with a hand-built, one-of-a-kind “Pedal Pink” bicycle loaded with high-end parts and pieces as the prize.
Posted October 16, 2007
LAS VEGAS, NV (BRAIN)—Interbike exhibitors can spotlight the hottest new gear that women will love.
Posted October 16, 2007
BY SHERI HEIN
MADISON, WI (BRAIN)—Following its split from Nike earlier this summer and the disbanding of the Discovery Channel Pro Team last month, retailers may have been unsure what to expect from Trek in 2008.
Posted October 16, 2007
MORGANTOWN, WV (BRAIN)—It seems as though Cannondale saved its biggest news for the last day at its recent dealer launch in the rugged hills of West Virginia.
Posted October 16, 2007
LAS VEGAS, NV (BRAIN)-Swagger recently announced details of the Bicycling Magazine Industry Cup, scheduled for Thursday night, September 27 at the Mandalay Bay Resort in Las Vegas.
The event is part of the World Criterium Championship, the final race in the 10-city 2007 USA Crits Championship Series.
Posted October 16, 2007
BALA CYNWYD, PA (BRAIN)—Sweetskinz is holding a contest to find the video that best features its proprietary patterned and reflective tires. The winning video will win a $1,000 prize and be shown at the Sweetskinz booth at Interbike this September.
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