Serfas: All Riders Welcome
Events
Posted October 16, 2007
WHISTLER, British Columbia (BRAIN)—This year's Crankworx seems to be one that will be remembered for quite a while.
Posted October 16, 2007
LAS VEGAS, NV (BRAIN)—Specialized founder and president Mike Sinyard and a handful of employees will roll into Interbike’s Outdoor Demo this morning following a five-day ride from the company’s headquarters.
Posted October 16, 2007
SAN JUAN CAPISTRANO, CA (BRAIN)--Interbike will be the presenting sponsor of the World Criterium Championship, to be held in Las Vegas the night of Thursday, Sept. 27--day two of Interbike's international bicycle expo.
Posted October 16, 2007
DENVER, CO (BRAIN)—More than 2,000 exhibitors and retailers will walk through the doors of Denver's downtown convention center as the three-day Health & Fitness Business Expo gets underway.
Posted October 16, 2007
LAS VEGAS, NV (BRAIN)—Too many two-mile trips are by car, spurring Clif Bar into action. Following Interbike this week, Clif Bar’s biodiesel bus will travel to a host of college campuses to promote its two-mile challenge.
Posted October 16, 2007
WINTER PARK, CO (BRAIN)--The first two days of Crankworx Colorado at Winter Park were a mixed bag. But vendors were holding out hope that over the weekend it would draw a significant crowd of visitors.
Posted October 16, 2007
DENVER, CO (BRAIN)—Paul Zane Pilzer told several hundred specialty fitness retailers Thursday that the nation is no longer divided by race and gender. Instead, society finds itself divided by those who are fit and those who are overweight and unhappy.
Posted October 16, 2007
HANCOCK, MA (BRAIN)—Pedro’s might have taken its name off the event, but that doesn’t mean the show won’t go on.
Posted October 16, 2007
WINTER PARK, CO (BRAIN)--Kona, preparing for its 20th anniversary in 2008, will introduce a complete line of apparel for sale through its international dealer and distributor network. The company offered a sneak-peek at its new line at Crankworx Colorado.
Posted October 16, 2007
LOS ANGELES, CA (BRAIN)—ASA Entertainment, the world’s largest action sports event and television production company, has selected the five U.S. cities which will host events on the 2007 Action Sports World Tour.
Posted October 16, 2007
TAMPA BAY, FL (BRAIN)—An alliance of seven of the biggest retail bicycle stores in the Tampa Bay area are staging a region-wide bicycle festival in downtown St. Petersburg on November 4 to promote and celebrate bicycling as a healthy lifestyle and effective mode of transportation.
Posted October 16, 2007
MILAN, Italy (BRAIN)--The deadline for getting a spot in a U.S. government-sponsored pavilion at Italy’s EICMA trade show is just weeks away, on July 31.
Posted October 16, 2007
DENVER, CO (BRAIN)—Chris Kegel’s Wheel & Sprocket is Wisconsin’s biggest bicycle dealership with six locations. But Kegel sells more than just bikes.
Posted October 16, 2007
LAS VEGAS, NV (BRAIN)—Each year everyone from the bicycle community congregate in the halls of the Sands Convention Center to get a look at what’s new for next year.
Posted October 16, 2007
CLEVELAND, OH (BRAIN)--Every Sunday this August plus Sunday September 23, experience University Circle, the Cleveland Cultural Gardens and Martin Luther King Blvd in a whole new way--without your car.
Posted October 16, 2007
MADISON, WI (BRAIN)—Pacific Cycle and Saris Cycling Group are issuing a challenge to Industry Cup crit racers: Put your money where your mouth is.
Posted October 16, 2007
MADISON, WI (BRAIN)—On the Thursday night of this year's Interbike, Team SchwycleOps, representing Pacific Cycle and Saris Cycling Group, dominated the warm up laps of the 2007 Industry Cup crit race.
Posted October 16, 2007
SALT LAKE CITY, UT (BRAIN)—Specialized played host to 590 retailers and staff at its three-day 2008 product introduction held in Salt Lake.
Posted October 16, 2007
SAN DIEGO, CA (BRAIN)-NiteRider Technical Lighting Systems announced they will be providing lights for Cannondale’s test ride demo days to be held at beautiful Red Rock Resort in Nevada, September 26-28.
Posted October 16, 2007
WILMINGTON, MA (BRAIN)—Last weekend’s Pedro’s Fest brought some of the industry’s biggest names with Shimano, Giant and Trek all in attendance.
“From a manufacturer’s perspective, I think the numbers were up,” said Jason Elhardt, marketing and communications manager for Pedro’s.
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