LAS VEGAS, NV (BRAIN)—Too many two-mile trips are by car, spurring Clif Bar into action. Following Interbike this week, Clif Bar’s biodiesel bus will travel to a host of college campuses to promote its two-mile challenge.
SAN JUAN CAPISTRANO, CA (BRAIN)--Interbike will be the presenting sponsor of the World Criterium Championship, to be held in Las Vegas the night of Thursday, Sept. 27--day two of Interbike's international bicycle expo.
DENVER, CO (BRAIN)—Paul Zane Pilzer told several hundred specialty fitness retailers Thursday that the nation is no longer divided by race and gender. Instead, society finds itself divided by those who are fit and those who are overweight and unhappy.
HANCOCK, MA (BRAIN)—Pedro’s might have taken its name off the event, but that doesn’t mean the show won’t go on.
WINTER PARK, CO (BRAIN)--The first two days of Crankworx Colorado at Winter Park were a mixed bag. But vendors were holding out hope that over the weekend it would draw a significant crowd of visitors.
LOS ANGELES, CA (BRAIN)—ASA Entertainment, the world’s largest action sports event and television production company, has selected the five U.S. cities which will host events on the 2007 Action Sports World Tour.
TAMPA BAY, FL (BRAIN)—An alliance of seven of the biggest retail bicycle stores in the Tampa Bay area are staging a region-wide bicycle festival in downtown St. Petersburg on November 4 to promote and celebrate bicycling as a healthy lifestyle and effective mode of transportation.
WINTER PARK, CO (BRAIN)--Kona, preparing for its 20th anniversary in 2008, will introduce a complete line of apparel for sale through its international dealer and distributor network. The company offered a sneak-peek at its new line at Crankworx Colorado.
DENVER, CO (BRAIN)—Chris Kegel’s Wheel & Sprocket is Wisconsin’s biggest bicycle dealership with six locations. But Kegel sells more than just bikes.
LAS VEGAS, NV (BRAIN)—Each year everyone from the bicycle community congregate in the halls of the Sands Convention Center to get a look at what’s new for next year.
MILAN, Italy (BRAIN)--The deadline for getting a spot in a U.S. government-sponsored pavilion at Italy’s EICMA trade show is just weeks away, on July 31.
MADISON, WI (BRAIN)—Pacific Cycle and Saris Cycling Group are issuing a challenge to Industry Cup crit racers: Put your money where your mouth is.
MADISON, WI (BRAIN)—On the Thursday night of this year's Interbike, Team SchwycleOps, representing Pacific Cycle and Saris Cycling Group, dominated the warm up laps of the 2007 Industry Cup crit race.
CLEVELAND, OH (BRAIN)--Every Sunday this August plus Sunday September 23, experience University Circle, the Cleveland Cultural Gardens and Martin Luther King Blvd in a whole new way--without your car.
SAN DIEGO, CA (BRAIN)-NiteRider Technical Lighting Systems announced they will be providing lights for Cannondale’s test ride demo days to be held at beautiful Red Rock Resort in Nevada, September 26-28.
SALT LAKE CITY, UT (BRAIN)—Specialized played host to 590 retailers and staff at its three-day 2008 product introduction held in Salt Lake.
PHILADELPHIA, PA (BRAIN)–An online charity raffle to benefit the Philadelphia chapter of the Susan J. Komen Breast Cancer Foundation opens today, with a hand-built, one-of-a-kind “Pedal Pink” bicycle loaded with high-end parts and pieces as the prize.
WILMINGTON, MA (BRAIN)—Last weekend’s Pedro’s Fest brought some of the industry’s biggest names with Shimano, Giant and Trek all in attendance.
“From a manufacturer’s perspective, I think the numbers were up,” said Jason Elhardt, marketing and communications manager for Pedro’s.
BY SHERI HEIN
MADISON, WI (BRAIN)—Following its split from Nike earlier this summer and the disbanding of the Discovery Channel Pro Team last month, retailers may have been unsure what to expect from Trek in 2008.