HUNTINGTON BEACH, CA (BRAIN) Monday July 30 2012—Nirve Sports is launching a limited edition Coca-Cola cruiser this month. The red bike will have a suggested retail of $470 and be sold through Nirve's retailers and Coke's network of collectible retailers.
The aluminum-framed bike will come complete with a Coca-Cola embossed saddle, Coke bell and Coke handlebar-mounted drink holder. The bell and drink holder will be available during the holiday season as aftermarket items.
“We’re proud at Nirve to have been chosen by Coca-Cola for this project. It brings together two American Icons, one of the world’s most recognized brands on a traditional American cruiser bicycle. It continues Nirve’s tradition of selectively partnering with top brands to bring more people into cycling” said Danilo Bon, president and CEO of Nirve Sports.