Swagman hires KB Sales for NorCal • Maxxis gives away Tuesday Tires • New York retailer hosts art show • Serfas signs international distributors
PENTICTON, British Columba (BRAIN) Wednesday August 8 2012 12:25 PM MT—Swagman has recently hired Kyle Bezanson of KB Sales Group to represent the bike rack manufacturer in Northern California.
"The on-going expansion of our rep force is necessary to maintain our brand image and top tier service that we are known for, the addition of KB Sales Group to our sales force is great for our Northern California customers and will accelerate our growth," said Dave Michael, the company's director of sales.
Bezanson said Swagman is a "strong complement to the other brands I represent in the territory," which include Louis Garneau, Enve Composites, Osprey Packs and Spy Optic.
Maxxis giving away tires on Tuesdays
SUWANEE, Georgia (BRAIN) Wednesday August 8 2012 12:28 PM MT—Maxxis is giving away tires at random — for bikes, motorcycles, ATVs or autos — each month.
The company will accept entries starting on the first Tuesday of each month, and will select the winner from among the entries on the last Tuesday of each month.
To enter, the user has to "like" Maxxis' Facebook page and then enter the Tire Tuesday Giveaway on that page.
ARTCRANK makes New York debut at Bicycle Habitat
NEW YORK, NY (BRAIN) Wednesday August 8 2012 12:33 PM MT—ARTCRANK, a bike-themed art show that has been displayed in London, Portland and Austin, is making its New York debut at the Bicycle Habitat store on 250 Lafayette Street, starting Thursday.
The show will include handmade, bike-inspired posters created by 25 New York artists. Admission is free, and limited edition, signed and numbered copies of all posters will be available for $40 each.
"We're honored to be hosting ARTCRANK," says Charlie McCorkell, owner and founder of Bicycle Habitat. "Transforming our store to a temporary gallery space takes me back to the days when we first opened in 1978. The neighborhood has changed a lot, but its love for art has not. This area of SoHo used to be one of the few bike-friendly zones in the city; commemorating the city's evolution into a mindset that celebrates cycling is an exciting milestone for the new normal here in New York."
The show will be open Thursday from 5pm to 11pm. A media event will be held tonight from 7pm-8pm at Randolph Beer, 349 Broome St. New York.
Serfas adds distributors
RANCHO SANTA MARGARITA, CA (BRAIN) Wednesday August 8 2012 12:37 PM MT—Serfas is expanding overseas with seven new distributors signed up so far this year.
The accessory brand's new distributors include Ctrax Ab (Sweden), Vo2 Sports Equipment (Egypt) and Kinisi Bikes (Greece).
"I think we're starting to become recognized abroad as we branch into new categories like shoes and high-powered lights," said Doris Hernandez, international sales manager for Serfas. "They also value Serfas' commitment to product exclusivity and our flexibility to being able to ship FOB directly from Asia and the U.S."
Serfas' fastest growing distributors include Live to Play Sports in Canada, TMO Sports in Australia, Pedalim in Israel and Bike Stop in Mexico.
Other countries coming on board this year include Jamaica (Cycle City & Fitness), Dominican Republic (Adesa), Trinidad (Parkside Cycle) and Netherlands Antilles (Vista Bike).
Related: Previous News Briefs