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Mt. Borah • Fulcrum/Norco • Share the Road

Published August 17, 2012

Mt. Borah launches custom sock program • Fulcrum names Norco its Canadian distributor • Ottawa remembers fallen rider

COON VALLEY, WI (BRAIN) Friday August 17 2012 10:23 AM MT—Clothing maker Mt. Borah is launching a sublimated custom sock program with minimum orders of just 12 pairs, the company announced this week.

“From the research we conducted, there are minimal options for small teams and clubs to get custom socks,” said Mt. Borah's Chris Jackson. “We've now developed a sock which performs just as well as a knit sock, however, allows for stunning graphics with absolutely no color limitations. Plus, our minimum order is only 12 pair.”

The new custom socks use a technical synthetic body along with a sublimated Dryflex Power Cuff. The cuffs are made in Mt. Borah's Wisconsin factory.

Cost is $20 each for 12-24 pair, $15 for 25-49 pair and $12.50 for orders of 50 or more.

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Fulcrum North America names Norco as exclusive Canada distributor

SARASOTA, FL (BRAIN) Friday August 17 2012 10:28 AM MT—Fulcrum North America has named Norco Products Ltd. as its sole Canadian distributor.

Norco will be offering a complete range of road and off-road wheels to the Canadian market and will also serve as the service center through both its Eastern and Western offices. Wheel service and warranty is slated to begin Sept. 1, with the complete wheel lineup delivering to retail by mid-October.

“We are very excited to offer a complete Fulcrum wheel lineup to our dealers across the country. Fulcrum brings extensive wheel technology which has positioned them as one of the top-tier wheel brands in today’s market. Norco looks forward to building upon Fulcrum’s success in both road and cyclocross segments, while also looking to strengthen Fulcrum’s presence in the off-road mountain categories,” said Geoff Pradine, a buyer at Norco Products.

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Ottawa ride honors fallen cyclist

OTTAWA, Canada (BRAIN) Friday August 17 2012 10:30 AM MT—The third annual Share the Road for Greg Ride will be held this Sunday in Ottawa. The ride is in memory of former Ottawa police officer Greg Stobbart, who was killed in a cycling collision in 2006 while training for a triathlon.

The ride is hosted by the Share the Road Cycling Coalition, in partnership with local cyclists, volunteers and partner organizations. The Coalition was launched in 2008 by Sgt. Stobbart’s wife, Eleanor McMahon, to unite cycling stakeholders across Ontario, give municipalities the tools they need to become more bicycle friendly, and highlight the importance of sharing the road.

Related: Previous News Briefs

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