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Nielsen buys Sports Licensing & Tailgate Show

Published January 2, 2013

NEW YORK, NY (BRAIN) — Interbike owner Nielsen Holdings has acquired The Sports Licensing & Tailgate Show and the Tailgating Industry Association. The 6-year-old annual trade show is holding its next show Jan. 17-19 in Las Vegas.

Nielsen is best known as the producer of its namesake television viewer reports. Its business event division properties include Outdoor Retailer Winter Market, Outdoor Retailer Summer Market, Interbike Expo, Health & Fitness Business Expo and the Independent Bicycle Dealer Summit. Nielsen also owns the Bicycle Retailer & Industry News trademark, which is licensed by NBDA Services, a for-profit division of the National Bicycle Dealers Association.

"The Sports Licensing & Tailgate Show is a premier trade event dedicated to sports licensing and tailgating products, and we are very excited about adding it to our sports portfolio," said Darrell Denny, senior vice president of Nielsen Expositions. "We have a significant amount of licensing activity already taking place at our shows, and we are eager to present this opportunity to our manufacturing, distribution and retail clients. We look forward to building upon the great foundation that longtime industry veterans Stan Schwartz, Hardy Katz and the Showproco team created."

The Sports Licensing & Tailgate Show is dedicated to sports licensing and tailgating product manufacturers, distributors, agents and retailers, and serves as the key order-writing event in the industry for licensed sports goods, including apparel, footwear, headwear, sports equipment and memorabilia, as well as tailgating equipment, electronics, shelters, food and beverages.

"We feel confident that this trade event—which has grown so dramatically in scale and influence since its inception—is in good hands," said Stanley Schwartz, show director. "The resources, experience and economies of scale offered by Nielsen will greatly benefit attendees and elevate the Tailgating Industry Association to a place of power and importance."

The Sports Licensing & Tailgate Show and Tailgating Industry Association will continue to operate from its offices in Miami, Florida, and will be supported from Nielsen's offices in San Juan Capistrano, California, under Denny's direction.

Topics associated with this article: Tradeshows and conferences

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