LAGUNA HILLS, CA (BRAIN) — Bicycle Retailer & Industry News’ former longtime editor Megan Tompkins is returning to the magazine after two years in sales and marketing roles within the industry. Tompkins assumes the role of associate publisher, new media strategies, rejoining the magazine’s staff April 1.
In her new capacity, Tompkins will research and develop near-term and longer-range strategies as to how the magazine should proceed in the digital age of publishing.
Tompkins will work closely with the editorial staff, sales team and publisher to assess current digital strategies, integrate new digital technologies and determine ways to create more targeted marketing messages for advertisers.
“It’s great to have Megan back on staff and to have her focus on developing a comprehensive digital plan for the magazine’s future,” said Marc Sani, the magazine’s publisher. “Over the years we’ve seen very little erosion in retailer or advertiser support for our print products. Nonetheless, publishing is changing and we need to look forward and that will be Megan’s goal — to help us better plan for the future and improve our reporting on the industry whether in print or on the web.”
Tompkins was at the helm of the magazine as editor for seven years until 2011. During her tenure the magazine increased its online presence through its website, e-newsletter and social media channels. Since then, Tompkins has expanded her sales and marketing background, working in OEM sales for Shimano and most recently in USA marketing for Specialized.