TEMPE, AZ (BRAIN) — Pivot Cycles has promoted Lisa Cramton to marketing manager. Cramton joined Pivot in July of 2011 as an executive assistant to president and CEO Chris Cocalis. While at Pivot she has also been involved with special projects, coordinating expos, demos and dealer events. The company said her experience in retail, marketing, producing high profile events and overall industry passion will bring momentum to Pivot Cycles and their continued growth.
Before joining Pivot Cramton worked with Crankbrothers. She also is a former store manager of the Alpineer in Crested Butte, the Co-Director of the Elk Mountains Grand Traverse ski race, on the boards of the Mountain Bike Hall of Fame & Museum, Fat Tire Bike Week, the Crested Butte Mountain Bike Association and a venue manager for ESPN’s X-Games.
“I am very excited to work with Lisa in her new position. She has such a huge wealth of experience as well as incredible drive and enthusiasm. I know that with her background and strong work ethic, we will be able to spread the Pivot word to an even greater number of cycling enthusiasts," Cocalis said.