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Wilson, Wren leave Kali Protectives

Published October 4, 2013

MORGAN HILL, CA (BRAIN) — Kali Protectives co-founder Mike Wilson is exiting his role as marketing director to pursue new business opportunities, and national sales manager Kevin Wren has left the helmet and protective gear brand.

Wilson helped launch Kali in 2008 along with partners Brad Waldron and David Assyag. He maintains an equity holding in Kali along with Assyag and majority owner Waldron, the company’s president.

“My time at Kali has been extremely rewarding, and my decision to leave does not come easily,” Wilson said in a statement. “I plan to use the skills I’ve honed at Kali to help launch or strengthen other brands. I feel like it is time to pursue a new challenge. Kali has reached a level of maturity where my current duties can be well attended by our talented marketing staff.”

Said Waldron: “Mike is and was instrumental in building our brand to the position we enjoy today in the helmet and protective gear market. His creativity has put us on a great path, and we have some wonderful products in development.”

Wren — a veteran manager at companies including Bell Sports, Cannondale and Shimano — left Kali in late September after two years as national sales manager. Waldron said he’s not currently looking to fill the position.

“We’ve got some solid managers in place already. Bryan Mason has been the national bike sales manager under Kevin, and he continues in that role. There was some overlap there,” said Waldron.

Topics associated with this article: People

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