BOSTON, MA (BRAIN) — BMC Switzerland has added a social platform to its monthly electronic magazine, allowing BMC owners to share photos of their bikes, tell stories and more via social media.
The new platform is called MyRide and is hosted on the same site as Tempo, BMC's monthly e-zine.
“We all love riding bikes — we love where we journey and the bikes themselves,” said Devin Riley, BMC USA's director of marketing. “MyRide allows BMC riders to share that love, engage in the BMC community, and easily use social media to spread their passion with friends, family, and other BMC riders. MyRide is yet another expression of the passion BMC has for the ride.”
Each month, BMC will be featuring one rider from MyRide in the current issue of Tempo. Featured riders will be rewarded with a BMC prize package.