LOS ANGELES, CA (BRAIN) — Cycling photographer Brian Hodes has been appointed a creative ambassador for the cycling lifestyle clothing brand Après Vélo.
Hodes, whose photography business is called Veloimages, has shot races and other cycling events around the world for a variety of publications and other clients. As part of the arrangment with Après Vélo, Hodes will wear the brand's clothing while working at events in 2014.
Après Vélo CEO Leonard Greis said Hodes' appointment was the perfect fit for the brand.
"The Après Vélo slogan is 'Live the Ride' and no one we know does that more than Brian. From behind the lens, Brian is a true cycling storyteller and his images allow us to share the world of cyclists and cycling fans from all corners of the planet. His images are creative, emotive and inspiring and ultimately that is what we are all about," said Greis.
Hodes will work with Après Vélo to shoot its products in use across all forms of cycling.
"This is an exciting venture for me," Hodes said. "I have always been a great fan of the Après Vélo brand. They have brought a much sought after sense of style into the cycling world. The designs are truly beautiful."
Hodes joins triathlon photographer Delly Carr as a creative ambassador for the brand.