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Interbike adds Fit Symposium to trade show lineup

Published June 25, 2015

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has announced the addition of a two-day Fit Symposium to September’s expo lineup. The symposium will take place at the Mandalay Bay Convention Center during Interbike on Tuesday, Sept. 15, from 1-5 p.m., and repeated on Friday, Sept. 18, from 9 a.m.-1 p.m., with four-hour sessions each day.

The Fit Symposium will bring together the nation’s leading bike fit specialists for an interactive summit featuring top names and brands.

“It’s no secret that dynamic fit has become an incredibly important aspect of the IBD’s business over the past 15 years,” said Pat Hus, vice president of Interbike. “We view fit as one of the biggest advantages IBDs have over online retailers and therefore wanted help elevate this aspect of our show.

“There are some great companies at Interbike that are leading the way in terms of technology and philosophy and we will be gathering them all in one place for retailers to arm themselves with the latest information,” Hus added.

The symposium will cover the following topics:

  • Origins of modern bike fitting (static vs. dynamic)
  • How to prescribe bikes for purchase from a fit session
  • What’s common and what’s different about bike fit protocols
  • How pedal/shoe interface analysis yields retail sales that cannot be duplicated
  • outside the IBD
  • Bike fitting as a business

Among the presenters and panelists are some of the most well-known leaders in the bike fit field, including Ben Serotta, Guru’s Jane Pearson, Ian Murray of F.I.S.T. and Guru, Paraic McGlynn of Purely Custom and Trek Precision Fit, and Slowtwitch’s Dan Empfield.

Fitters and retailers will also be able to connect with component manufacturers and other brands leading fit technology in a small expo area in the conference where the Fit Symposium will be held.

All registered Interbike retail attendees are eligible to attend the free symposium, but because there are a limited number of seats available, pre-registration is required.

Learn more about the Fit Symposium and pre-register on the Interbike website.

A limited number of sponsorship opportunities are also available for the Fit Symposium. For more information, contact andria.klinger@emeraldexpo.com or (949) 226-5745.

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