You are here

3T announces new sales and management structure in North America

Published March 5, 2018
The 3T Strada.

BREMBATE, Italy (BRAIN) — 3T Bike America has announced a new U.S. sales and management structure to be headquartered in Toronto. The former general manager of 3T America, Dave Koesel, will be leaving the company after a transition period.

The new structure will handle sales of 3T components and bikes as well as THM components.

3T’s Exploro allroad/gravel bike and Strada road bike were designed by company co-owner Gerard Vroomen. The bikes were designed around single-chainring drivetrains, disc brakes and wide tire clearance. 

“We’re very happy with the demand for our new bikes and have tripled production capacity,” Rene Wiertz, the president and co-owner of 3T, said in a news release Monday. “With that increase in demand comes a need for a new U.S. sales program and structure.”

Regarding Koesel, Wiertz said, “I’d like to thank Dave for the work he has done in energizing our base in the last two years. 3T started from zero in the U.S. market and Dave has done a great job to introduce our new designs to the American audience. We wish him well for the future.”

Wiertz said Koesel will be closing down 3T's California office over the next few weeks. He said Daniel Zitter, who worked in the California office, will continue with the company, joined by four new employees. "We are actually expanding the U.S. team from two people to five to better support our strong growth in the U.S.," Wiertz said.

Wiertz said 3T will now have two regional sales managers rather than a large rep force.

The new staff includes Victor Canete, who will lead 3T Bike America as president. He was most recently president of 10:10 Watches and was CFO at Cervélo for 10 years prior to that.

Jared Boudreau has been hired as Western U.S. sales manager. He was previously a regional director at Phonak and has held several senior sales positions in the bike industry.

Jon Kameen has been hired as Eastern U.S. sales manager. He was previously general manager for North America for Factor.

Ryan Pawlive has been hired in customer service and account management. He was previously with Cervélo.

Vroomen, a co-founder of Cervélo, said, “I enjoyed working with Victor, Jared and Jon in the past. They have worked together with Ryan, so they can hit the ground running. Focusing on a limited network of strong partnerships, they will be successful for 3T and our partners in these fast-changing times.”

Related stories:

File Attachment: 

Join the Conversation