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Posted June 17, 2014

STOCKHOLM, Sweden – Protective gear maker POC is auctioning four custom Cervélo bikes to benefit the Spinalis Foundation, a Sweden-based organization that supports research and treatment development for spinal cord injuries.

Posted in International
Posted June 16, 2014

SANDY, Utah (BRAIN) — Reynolds Cycling has hired Verde Brand Communications to handle its PR, social media, marketing and advertising, effective immediately.

Posted in North America
Posted June 16, 2014

COLORADO SPRINGS, Colo. (BRAIN) — The UCI BMX World Championships are returning to the United States for the first time in 16 years, in 2017.

Rock Hill, South Carolona will play host to the event at the Novant Healthcare BMX Supercross Track.

Posted in North America Tagged Competition
Posted June 16, 2014

BREVARD, N.C. (BRAIN) — Colorado-based brewer Oskar Blues is opening a mountain bike destination in Western North Carolina, where the company opened its second brewery in 2012. The brewer has purchased a 145-acre farm where it will operate a bike park and a performance space.

Posted in Industry News
Posted June 16, 2014

FOOTHILL RANCH, Calif. (BRAIN) — BH Bikes USA, the exclusive North American distributor for the Spanish brand, has hired Uncommon Communications to oversee its media and public relations.

Posted in North America
Posted June 16, 2014
The Women's Ride gathers at Tom’s Pro Bike Shop in Lancaster, New York.

MORGAN HILL, Calif. (BRAIN) — Specialized Bicycle said more than 1,000 women participated in its 3rd annual Women's Ride Day, held May 31.

Posted in North America
Posted June 13, 2014
Meanwhile, industry vet Keith Ketterer decides to stay in inside sales

NEWBURY PARK, Calif. (BRAIN) — Brad Edwards and Aaron Brown have joined the Giant USA sales team as Account Executives.

Posted in North America Tagged People
Posted June 13, 2014

MADISON, Wis. (BRAIN) — CycleOps is running a contest that encourages cyclists to record outdoor training routes that can be replicated indoors on the company's Virtual Training system.

The contest will award prizes valued at more than $10,000 for the best recorded routes, as judged by CycleOps staff.

Posted in North America
Posted June 13, 2014

ALLENTOWN, Pa. (BRAIN) — Market research firm The Gluskin Townley Group is working with the road bike enthusiast website RedKitePrayer.com to create a new research panel called the "Voice of the Adult Cycling Enthusiast."

The panel will help researchers understand upper-end roadies.

Posted in Studies/Reports
Posted June 12, 2014

MOORABBIN, Australia (BRAIN) — BikeBox will become the exclusive distributor of all Orbea products in Australia effective July 1, providing technical support and warranty service to new and existing customers. BikeBox has imported and distributed bike parts and accessories in Australia since 2002.

Posted in International
Posted June 12, 2014

MINNEAPOLIS (BRAIN) — Bike maker Handsome Cycles is hosting an exhibit of Greg LeMond memorabilia at its Minneapolis store front, opening Thursday.

Posted in North America Tagged Competition / Events
Posted June 12, 2014
Longtime Sidi sales manager Matthew Ryan resigns to take retail position.

SANTEE, Calif. (BRAIN) — After representing Sidi cycling products for 10 years, through a few distribution changes, Matthew Ryan has resigned as the national sales manager for Sidi's current distributor, Ciclista America, effective June 27.

Posted in North America Tagged People
Posted June 12, 2014

SAN JOSE, Calif. (BRAIN) — Retailers who use SmartEtailing's web services will soon have access to BicycleBlueBook's Trade-in program software, which will allow them to evaluate the value of potential bike trade-ins based on the BicycleBlueBook's database.

Posted in North America
Posted June 12, 2014

PHILADELPHIA (BRAIN) — Advanced Sports International, the parent company of Fuji, SE, Kestrel, Breezer, and Oval Concepts,  is taking more than 100 of its distributors and U.S. sales representatives to China for its 2014 International Sales Meeting beginning Monday.

Posted in International
Posted June 11, 2014

ST. PAUL, Minn. (BRAIN) — Park Tool is hosting a training program for electric bicycle technicians July 14-15 at its headquarters in St. Paul. The program, developed by the Light Electric Vehicle Association, is designed to give bike shop mechanics the information they need to service electric bicycles.

Posted in North America Tagged Electric bike / Events
Posted June 11, 2014

IRVINE, Calif. (BRAIN) — Action sport clothing brand Fox Head, Inc. has appointed Michael Millenacker as its general manager for the U.S., the company announced Wednesday.

Posted in North America Tagged People
Posted June 11, 2014
The Grace Easy model.

SCOTTSDALE, Ariz. (BRAIN) — Grace Electric Bikes are now available in the U.S. thanks to a new distribution agreement with Grace Bikes USA.

Posted in International
Posted June 11, 2014

LÉVIS, Quebec (BRAIN) — Canadian distributor Lambert has added PowerBar products to its inventory. 

Posted in North America
Posted June 11, 2014

PORTLAND, Ore. (BRAIN) — Framebuilder Vanilla Workshop has hired Patrick Gillham as  production manager. 

Posted in North America Tagged People
Posted June 10, 2014

CORTEZ, Colo. (BRAIN) — Osprey Packs’ distribution operations will move from Colorado to Utah’s Wasatch Front next year, the company announced Tuesday.

Posted in North America

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