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Posted May 27, 2014
The bikes feature custom machined head badges.

MONTREAL (BRAIN) — Guru Cycles has donated two "ultra-custom" Photon Superlight complete bikes to a Canadian charity.

Posted in North America
Posted May 27, 2014

BOULDER, Colo. (BRAIN) — Clif Bar CrossVegas has retained Ellen Butler to manage sales and marketing efforts as the event prepares for its eight edition, Sept. 10.

Posted in North America Tagged People
Posted May 27, 2014

WILMINGTON, Del. (BRAIN) — Blue Bicycles is supporting Team Red White & Blue, a U.S. veterans program with special bike pricing and a trade-in program.

Posted in North America
Posted May 23, 2014

PALO ALTO, Calif. (BRAIN) — Slidepad Technologies’ single-lever front and rear brake system will be available as standard equipment on  XDS Australia Bicycles’ new Hollywood Retro Range Ladies alloy and steel 700c models.

Posted in Industry News
Posted May 23, 2014

NORTHVALE, N.J. (BRAIN) — Jamis Bicycles is offering bicycles, financial support, a demo program and support from its professional athletes to the National Interscholastic Cycling Association (NICA) as a platinum-level sponsor of its New York League.

Posted in North America Tagged Advocacy/Non-profits
Posted May 23, 2014

ST.-LAURENT, Quebec (BRAIN) — Outdoor Gear Canada (OGC) will launch a new BMX-specific division focusing on industry brands including WeThePeople, Éclat, Fiend, Federal, Fuse, Merritt, Radio, Salt and Salt Plus.

Posted in North America
Posted May 23, 2014
Unrestricted entrance should draw in larger audience.

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike is making it easier for the public to attend the show, hoping to draw in larger numbers this September. The show will open to consumers on the final day, Sept. 12. Presented as Customer Appreciation Day, organizers will allow the general public to enter the hall. Cost per entry is $20.

Posted in North America Tagged Events / Tradeshows and conferences / Interbike
Posted May 22, 2014

TODMORDEN, U.K. (BRAIN) — The publishers of Singletrack, a U.K.-based mountain bike magazine, are launching a digital magazine and website called grit.cx. Content will focus on cyclocross riders, racers and lifestyle.

Posted in International Tagged Media/Publishing
Posted May 22, 2014

FOXBOROUGH, Mass. (BRAIN) — OnGuard will be featured on National Geographic Channel's hit new series, “Showdown of the Unbeatables,” airing Friday at 10 p.m Eastern time.

Posted in North America
Posted May 21, 2014

CHICAGO (BRAIN) — SRAM’s replacement hydraulic brakes began to ship to dealers globally last week, and the company hopes to complete shipments of the redesigned MY15 road hydraulic brakes next week.

Posted in Industry News
Posted May 21, 2014

LEXINGTON, S.C. (BRAIN)  — Hawley has hired four new sales reps in territories across the U.S. Matthew McClendon takes on the region of East Ohio, West Pennsylvania and Michigan.

Posted in North America Tagged People
Posted May 21, 2014

LAKE FOREST, Calif. (BRAIN) — Distributor Torcano Industries has hired two new outside reps for Southern California — Dennis Barrett and Sean Kneale of Evolution Sports Marketing.

Barrett will cover Santa Barbara and Los Angeles counties, while Kneale will cover Orange, Riverside and San Diego counties.

Posted in North America Tagged People
Posted May 21, 2014

KETCHUM, Idaho (BRAIN) — Smith Optics has announced several new hires and staff promotions as the summer season approaches.

Posted in North America Tagged People
Posted May 21, 2014

COLUMBUS, Ohio (BRAIN) — Adam Eldridge, the framebuilder behind custom steel road and cyclocross label Stanridge Speed Cycles, has launched a new U.S.-built stock bike line under the Wraith Fabrication brand.

Posted in North America
Posted May 20, 2014
Steve Meineke departs to lead Keen.
L to R: Meineke, Mike Simmons from Bicycle Warehouse, and Speyer.

KENT, Wash. (BRAIN) — Chris Speyer, currently serving as COO of Accell North America (ANA), has been promoted to CEO, effective immediately.

Posted in North America Tagged People
Posted May 20, 2014

LOS ANGELES (BRAIN) — Industry veteran Jackson Lynch has joined Pure Fix Cycles in the newly created position of director of marketing and brand strategy.

Posted in North America Tagged People
Posted May 20, 2014

SAN MATEO, Calif. (BRAIN) — Action camera giant GoPro Inc. filed an S-1 form with the Securities and Exchange Commission on Monday, providing a financial picture of its operations as it prepares to go public. In its filing, GoPro said it hopes to raise $100 million with its public offering.

Posted in North America
Posted May 20, 2014
Maja Włoszczowska (left) and Jolanda Neff of the Liv Pro XC Women’s Team show off the new Liv logo with their 2014 racing kits.

NEWBURY PARK, Calif. (BRAIN) — Giant is rebranding its dedicated women’s line, formerly known as Liv/Giant. Starting with model year 2015, Giant’s women’s-specific line of bikes, apparel and gear will be simply Liv. The company sent a letter to U.S. dealers Friday announcing the change.

Posted in North America
Posted May 20, 2014
Robert Priest

CHICAGO (BRAIN) — Robert Priest, director of OE sales and dealer marketing for SRAM Europe, will leave the company in early June. In an announcement about his departure, SRAM said Priest made the decision to leave to focus on treatment for a declining kidney condition.

Posted in International Tagged People
Posted May 20, 2014

SALT LAKE CITY (BRAIN) — BRAIN's second Dealer Tour of 2014 gets underway Tuesday as BRAIN editors, sponsors and guests set out on bikes to visit shops around Utah's capital.

Posted in North America Tagged BRAIN Dealer Tour

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