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Posted April 16, 2015

QUINCY, Calif. (BRAIN) — Giro Sport Design is producing a new event this fall near its California headquarters. The Grinduro is a 60-mile competition on dirt and pavement with elements of gravel road racing and mountain bike enduro competitions.

Posted in North America Tagged Consumer Expos and Rides
Posted April 16, 2015

LONDON (BRAIN) — Wiggle, which bills itself as the U.K.'s largest online bike and tri-sports retailer, is planning a new multimillion-dollar marketing campaign aimed at increasing its penetration with cycling enthusiasts in the U.K. and Australia. 

Posted in International
Posted April 16, 2015
(l-r): Yasso, Wilhelm and Cosentino.

MONTEREY, Calif. (BRAIN) — With 5 percent growth in overall participation in 2013 and sales growth hitting double and single digits since 2010, the running market has stemmed recent sales and participation declines seen in other sports including biking and golf.

Posted in North America Tagged Bicycle Leadership Conference
Posted April 15, 2015

RAPID CITY, S.D. (BRAIN) — Strider Sports Intl., Inc. has rolled out a new authorized dealer agreement and MAP policy. 

Posted in North America
Posted April 15, 2015

SAN FRANCISCO (BRAIN) — Beginning late summer, Highway Two will be the exclusive U.S. distributor of Knog accessories. Highway Two also will distribute Knog in Canada, alongside Live to Play Sports.

Posted in North America
Posted April 14, 2015

NEW YORK (BRAIN) — Eddy Merckx Cycles USA has launched an outside sales team following its transition from consumer direct sales back to IBD sales in the U.S. The company said the transition has been successful as it now has more than 80 retail locations.

Posted in North America Tagged Sales Reps
Posted April 14, 2015
Accessory brand also announces a new MAP policy.

BLOOMINGTON, Minn. (BRAIN) — QBP is now the exclusive U.S. distributor for Birzman's tools and accessories. QBP has distributed the brand for about 18 months; the exclusive agreement is new.

Posted in North America
Posted April 14, 2015

AIGLE, Switzerland (BRAIN) — The International Cycling Union (UCI) has decided to allow teams to test disc brakes in a limited number of road races this season and next, with an official introduction of road discs scheduled for the 2017 season.

Posted in International Tagged Competition
Posted April 14, 2015
The new Hiplok GOLD in black.

BLOOMINGTON, Minn. (BRAIN) — U.K.-based lock brand Hiplok is now being distributed in the U.S. by QBP and Cyclone Bicycle Supply.

The two distributors will carry the brand's wearable locks, including the new Hiplok GOLD and DC.

Posted in North America
Posted April 14, 2015

LUGANO, Switzerland (BRAIN) — Effetto Mariposa has hired Aspekt Brand Communications, a new PR and marketing firm headed by industry veteran Suzette Ayotte, to handle its public relations in the USA.

Posted in International
Posted April 13, 2015

FERNDALE, Wash. (BRAIN) — Bicycle Technologies International will distribute Anvl Components' full product line, the companies announced Monday.

Posted in North America
Posted April 13, 2015

ORANGE, Calif. (BRAIN) — Sport legends Chris McCormack and Timo Bracht will each speak at this summer's Global Conference, an event produced by Triathlon Business International.

The event is July 9-11 in Roth, Germany, in conjunction with the Challenge Roth triathlon.

Posted in International Tagged Tradeshows and conferences / Triathlon Business Conference
Posted April 13, 2015

BOULDER, Colo. (BRAIN) — Specialized and Shimano were the top vote getters in multiple categories in BikeRadar's 2015 Most Wanted Awards.

Posted in International Tagged Web/Internet / Awards
Posted April 13, 2015

BOULDER, Colo. (BRAIN) — Members of The Bike Cooperative will soon be able to tell what products are selling at retail across the Co-op's membership, via data from participating Co-op members aggregated by The NPD Group. Co-op members will also have access to industry-wide category-level sales data from the NPD.

Posted in North America
Posted April 13, 2015

KENT, Wash. (BRAIN) —  Seattle Bike Supply has launched a new program to support cycling advocacy organizations that are focused on growing participation in North America.

The first recipient of support from the program is Trips for Kids.

Posted in North America Tagged Advocacy/Non-profits
Posted April 10, 2015

WILMINGTON, Del. (BRAIN) — Blue Bicycles continues to expand its U.S. salesforce with additional reps in key territories.

"We continue to grow and see our independent reps as a critical way to serve our customers," said Steve Harad, the CEO of Blue Bicycles.

Posted in North America Tagged Sales Reps
Posted April 10, 2015

SIMI VALLEY, Calif. (BRAIN) — Haibike plans to show a new Yamaha motor-driven collection of e-bikes at next week's Sea Otter Classic, which will mark the one-year anniversary of the Accell brand's introduction to the U.S. market.

Posted in International Tagged Electric bike / People / Sea Otter Classic
Posted April 10, 2015

(BRAIN) — The BikeAid app is a global bike store locator with thousands of bike stores listed. The app is available as a free download for iOS and Android mobile devices. 

Posted in International Tagged Mobile bike apps
Posted April 10, 2015

NASHUA, N.H. (BRAIN) — Mountain bike legend Brian Lopes has signed with Slytech Protection, while dirt rider Mike Montgomery has signed with Slytech and with its sister brand, Shred Optics. Shred and Slytech are each owned and distributed by New Hampshire-based Anomaly Action Sport.

Posted in North America
Posted April 10, 2015

NEWBURY PARK, Calif. (BRAIN) — Giant USA has promoted several of its employees to new roles, starting with John "JT" Thompson, who has been promoted to executive director.

Thompson will still be in charge of Giant's sales and retail services, and now adds Credit, Product, and Marketing.

Posted in North America Tagged People

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