BOULDER, Colo. (BRAIN) — With ads costing over $5 million per 30-second spot, any appearance in a Super Bowl ad is worth something, right?
SANDY, Utah (BRAIN) — Reynolds Cycling is raising money for the Huntsman Cancer Foundation and the work of the Huntsman Cancer Institute by hosting a fundraising raffle that has already started and will conclude at the 2017 North American Handmade Bicycle Show on Sunday, March 12.
LAGUNA HILLS, Calif. (BRAIN) — The newest issue of Bicycle Retailer & Industry News includes our annual Electric Bike Report, which includes results from BRAIN's recent survey of U.S. retailers on their experiences selling — or their reasons for not selling — e-bikes in their stores.
BERKELEY, Calif. (BRAIN) — The National Interscholastic Cycling Association has added four new board members, done some organizational restructuring and added new staff to meet the needs of continued growth in high school mountain bike racing.
HONOLULU (BRAIN) — TEAM Unlimited LLC, the owner and producer of the XTERRA World Tour, has appointed Suunto as the official GPS sports watch of XTERRA in the United States and a marquee patron of the XTERRA Pan America Tour.
TORONTO (BRAIN) — Cervélo Cycles appointed Robert de Jonge as its managing director effective Feb. 1. The company also announced that Jesse Porter had joined the company on Jan. 1 as global sales director.
IRVINE, Calif. (BRAIN) — The coupling of a 110-year-old French winter sports brand and a teenaged American bicycle company was a perfect match, said Bill Duehring, president of Felt Bicycle.
PHILADELPHIA (BRAIN) — Super Bowl viewers may see at least one bicycle during the ad breaks on Sunday (and on Youtube before and after the game). In a Skittles candy ad, retired NFL player Marshawn Lynch pedals an SE Bikes Fat Ripper around Houston.
IRVINE, Calif. (BRAIN) — Rossignol Group, the French ski company, has agreed to acquire Felt Bicycles.
CARLSBAD, Calif. (BRAIN) — The founder of RinseKit, a portable shower system, is appearing on Friday's Shark Tank program on ABC. The company, which alreadysells through more than 1,500 retail locations, is hoping to expand further with help from the program's investors.
SAN MATEO, Calif. (BRAIN) — GoPro Inc. on Thursday reported a widened fourth-quarter net loss of $115.7 million — its fifth consecutive quarter in the red — and a full-year loss of $419 million.
WATERTOWN, Mass. (BRAIN) — In early 1997, a group of former Merlin Metalworks employees launched a new brand, Seven Cycles, with a plan to offer a wide array of custom bikes on a shorter timeline than Merlin and other builders.
PHILADELPHIA (BRAIN) — ASI is leasing a 68,000-square-foot facility in Santa Fe Springs, California, that will replace its current offices and warehouse in Huntington Beach as well as a warehouse in Long Beach.
CORTEZ, Colo. (BRAIN) — Mission Sports Group is now working with Mountain Bike Hall of Fame member and Olympian, Ruthie Matthes.
SAN DIEGO, Calif. (BRAIN) — The growing UK nutrition brand Science in Sport has hired a general manager for North American growth and development.
COLORADO SPRINGS, Colo. (BRAIN) — SRAM has taken its educational program on the road with STU2U.
LOS ANGELES (BRAIN) — Hollywood Racks has brought on Jen Dickson as its new sales manager for U.S. customers.
For the past nine years Dickson was the inside sales manager for KHS Bicycles. She has more than 18 years of industry experience working as a sales rep, mechanic, IBD buyer and manager.
GRANCIA, Switzerland (BRAIN) — Ritchey International has brought Jeff Lockwood on board as marketing manager in Europe. Lockwood will be responsible for all aspects of marketing, branding and communications for Ritchey International.
SAUSALITO, Calif. (BRAIN) — U.S. cyclists itching to swing a leg over a Canyon bike will need to wait a little longer. The German consumer-direct brand is now aiming for a third-quarter launch into the U.S. market.
VANCOUVER, Wash. (BRAIN) — Lazer Sport USA has opened its North American office, which will handle dealer support, sales and customer service. The new office is located in Vancouver, Washington.