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Posted February 11, 2015

SEATTLE (BRAIN) — Seattle will be the host venue of the Youth Bike Summit, a three-day conference geared toward youth, bikes, education, advocacy and leadership coming up Feb. 13-15.

Posted in North America
Posted February 10, 2015

MANNING, S.C. (BRAIN) — Bikes rolling out of Bicycle Corporation of America's South Carolina factory are available to purchase in-store at various Wal-Mart locations nationwide, as well as on Wal-Mart's website.

Posted in North America
Posted February 10, 2015
Mavic's current North American marketing director will relocate to France.
OGDEN, Utah (BRAIN) — Chad Moore, the current marketing director for Mavic in North America, will relocate to Mavic's headquarters in Annecy, France, in June to take on the role of global brand manager. Moore, currently based in Colorado, will also lead global sports marketing efforts for the brand.
Posted in International Tagged People
Posted February 10, 2015
FRYEBURG, Maine (BRAIN) — Downeast Bicycle Specialists will hold its annual open house in its traditional format for 2015. Last year the distributor held its open house in Peabody, Mass., but this year the event is back at its headquarters in Maine.
Posted in North America
Posted February 10, 2015

SANTA FE, N.M. (BRAIN) — Bicycle Technologies International is now shipping its 2015 parts and accessories catalog. This year's catalog is 1,344 pages long and includes more than 300 brands. The distributor has added more than 30 new brands for 2015.

Posted in North America
Posted February 10, 2015
PeopleForBikes organizes fifth fly-in on Capitol Hill

BOULDER, Colo. (BRAIN) – The PeopleForBikes Coalition and several industry executives flew to Washington D.C. last week to meet with members of Congress to discuss the economic benefits of cycling. The visit marked the fifth executive fly-in since the program was launched.

Posted in North America Tagged Advocacy/Non-profits
Posted February 9, 2015

LAS VEGAS (BRAIN) — French suspension brand BOS has opened its first international office, in Las Vegas. It will serve as a sales office and service center for the North American market.

Posted in International
Posted February 9, 2015
Tad Hylkema

COON VALLEY, Wis. (BRAIN) — Borah Teamwear has hired Tad Hylkema as customer experience manager. Hylkema will lead a team of customer service representatives and focus on refining Borah's custom experience.

Posted in North America Tagged People
Posted February 9, 2015

HAYWARD, Calif. (BRAIN) — Panaracer's new minimum advertised price and online sales policy goes into effect Monday.

Posted in North America Tagged MAP
Posted February 9, 2015

CARLSTADT, N.J. (BRAIN) — Thanks to wintry weather in the North East, Action Bicycle has added an extra week to its annual Winter Sales Event, which will now run Feb. 20.

Posted in North America
Posted February 6, 2015
Meeting at Currie Tech headquarters in California will discuss its recent legislation initiative

SIMI VALLEY, Calif. — The e-bike committee of the Bicycle Product Suppliers Association is hosting a summit on Feb. 26 to discuss its national legislative initiative. Currie Technologies will host the meeting at its Simi Valley, Calif., headquarters.

Posted in Industry News Tagged Electric bike
Posted February 6, 2015

WILTON, Ct. (BRAIN) — Dorel's GURU bike fit division has announced the launch of the GURU Academy Advisory, a global collective of industry-leading bike fitters and retail experts that will collaborate with GURU team to continually enhance its training curriculum.

Posted in North America
Posted February 6, 2015

HEERENVEEN, the Netherlands (BRAIN) – Accell Group N.V., parent of SBS, Raleigh, Diamondback, Currie and Redline in the U.S. and a slew of European brands, will appoint Jeroen Both to its board of directors as chief supply chain officer. He will be responsible for purchasing, planning and logistics.

Posted in International Tagged People
Posted February 6, 2015

RAPID CITY, S.D. (BRAIN) — Strider Sports International has announced a new pricing policy effective March 15. All Strider bikes, parts and accessories need to comply with MAP.

The company said it will not allow discounts to the MAP price for online sellers.

Posted in Industry News Tagged MAP
Posted February 6, 2015

ORANGE, Calif. (BRAIN) – Triathlon Business International has finalized plans with TEAMChallenge GmbH to host the second Global Triathlon Business Conference July 9-11 in Roth, Germany, in conjunction with DATEV Challenge Roth.

Posted in International
Posted February 6, 2015

CHICAGO (BRAIN) — Falling snow and uncertain travel conditions didn't keep Midwestern dealers from supporting the Chicago Area Bicycle Dealers Association winter show. The two-day expo at the DuPage Expo Center in St. Charles, Ill., closed Thursday. 

Posted in North America Tagged Tradeshows and conferences
Posted February 5, 2015

SAN FRANCISCO (BRAIN) — If parts inventory at your favorite distributors seems a little spotty, it is more than likely due to the freight slowdown at West Coast ports. Container ships are backed up waiting to unload, and suppliers say freight is running four to six weeks behind schedule.

Posted in Industry News
Posted February 5, 2015

PETALUMA, Calif. (BRAIN) —Yuba Bicycles has hired Thomas Kern as its contract director of sales, promoted Steve Bode to promotion and outreach manager and brought aboard a new rep for Florida as it looks to ramp up sales of its cargo bikes and e-bikes.

Posted in North America
Posted February 5, 2015

SINGAPORE (BRAIN) — In another example of the globalization of the cycling industry, a new Singapore clothing brand, which has its products made in Italy, is hoping to build a dealer base in the U.S.

Posted in International
Posted February 5, 2015

MADISON, Wis. (BRAIN) — Saris Racks is launching an in-store trade-in promotion for March whereby consumers can exchange their old racks of any brand for a discount of up to 20 percent on select Saris racks.

Posted in Industry News

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