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Posted March 21, 2016
The nutrition brand will offers special formulas for adult swimmers.

CINNCINNATI (BRAIN) — Infinit Nutrition and U.S. Masters Swimming have announced an agreement that includes the creation of a custom line of sports drinks formulated specifically to meet the needs of masters swimmers.

Posted in North America
Posted March 21, 2016

SQUAMISH, British Columbia (BRAIN) — PinkBike.com is holding a raffle for a Trek Fuel EX9 to support the National Interscholastic Cycling Association.

Posted in Industry News Tagged Advocacy/Non-profits
Posted March 21, 2016

NEW YORK (BRAIN) — Custom clothing apparel manufacturer Champion System continues to move into new sports categories. The brand has bee designated as the official apparel brand of the newly established Professional Rugby Organization, a pro rugby league in the U.S. and Canada.

Posted in North America
Posted March 21, 2016

SAN FRANCISCO (BRAIN) — Bigtruck, a lifestyle brand best known for its trucker-style caps, has selected True Communications as its media relations and marketing agency.

True will help Bigtruck with PR, social media and marketing services.

Posted in North America
Posted March 21, 2016

DURANGO, Colo. (BRAIN) — The second edition of Todd & Ned's Durango Dirt Fondo will be a two-day event, with a singletrack mountain bike ride on Saturday, Sept. 17, followed by a gravel road ride on Sunday, Sept. 18.

Posted in North America
Posted March 18, 2016

COLORADO SPRINGS, Colo. (BRAIN) — USA Cycling told members on Friday that the organization's website had been breached.

Posted in North America Tagged Racing & Sponsorship
Posted March 18, 2016

FOXBOROUGH, Mass. (BRAIN) — Todson has hired Oris Intel for automated monitoring of the accessory maker's minimum advertised price (MAP) policy.

Posted in North America Tagged MAP
Posted March 18, 2016

BOULDER, Colo. (BRAIN) — CatEye America is rolling out a new freight program that upgrades IBD orders within the continental U.S. to three-day shipping at the cost of ground.

Posted in North America
Posted March 17, 2016
Paraskevin on a Bianchi.

HAYWARD, Calif. (BRAIN) — Bianchi is joining forces with U.S. Olympian Connie Paraskevin's Connie Cycling Foundation to get kids on bikes. As part of the program, Bianchi will supply its Pista track bikes for use in the program's training clinics.

Posted in North America Tagged Advocacy/Non-profits
Posted March 17, 2016
The brand is expanding on a long-standing relationship in new five-year agreement.
l to r: Pat Cunnane, Arlenis Sierra and Jose Manuel Pelaez,

PHILADELPHIA — Fuji Bikes is expanding on a 30-year relationship with the Cuban national cycling team, inking a five-year, $200,000 agreement to sponsor the team and supply it with 10 bikes per year.

Posted in International
Posted March 17, 2016
Chain Reaction is promoting the new rule.

WASHINGTON, D.C. (BRAIN) — Dealers and distributors could feel the bite from a one-sentence provision in a 160-page trade bill that, in effect, has made it easier for consumers to buy more bicycle parts and accessories from foreign websites.

Posted in North America
Posted March 16, 2016
Compass now owns a third of Fox.

WESTPORT, Conn. (BRAIN) — Suspension brand Fox Factory has bought back some shares from its previous parent company, Compass Diversified Holdings. Compass' share in Fox has been cut from 41 percent to 33 percent.

Posted in North America
Posted March 16, 2016

BOULDER, Colo. (BRAIN) — Club Ride Apparel has named Momentum Media PR as its public relations agency of record.

Posted in North America
Posted March 15, 2016
Schools can apply for fall; application period ends April 16.

MORGAN HILL, Calif. (BRAIN) — Specialized’s nonprofit arm, the Specialized Foundation, is rolling out its cycling program to 10 additional schools throughout the U.S. this fall. The application period for schools is from March 15 to April 16.

Posted in North America Tagged Advocacy/Non-profits
Posted March 15, 2016

DETROIT (BRAIN) — Detroit Bikes has hired Scott Montgomery as national sales director. Montgomery brings more than 30 years of experience in the industry including a long tenure with Cannondale, he helped re-establish Scott Sports in North America, and more recently joined Nutcase.

Posted in North America Tagged People
Posted March 15, 2016

LAKE OSWEGO, Ore. (BRAIN) — Yakima has promoted Jason McGibbon to vice president of sales and Chris Sautter to Product Development Center director, a new role at the rack and cargo product maker.

Posted in North America Tagged People
Posted March 15, 2016

NASHVILLE, Tenn. (BRAIN) — Tennessee is considering new legislation that would restrict the use of state gas tax revenues from being used on pedestrian and bike facilities, including pedestrian and bicycle trails, lanes, paths, sidewalks, parks and greenways. 

Posted in North America Tagged Advocacy/Non-profits
Posted March 15, 2016

RAPID CITY, S.D. (BRAIN) —FedEx has signed on as the title sponsor for the 2016 Strider Cup World Championship for the third year. The sixth annual event is set to be held July 29-30 at Pier 35 in San Francisco.

Posted in North America Tagged Racing & Sponsorship
Posted March 15, 2016

SEYMOUR, Conn. (BRAIN) — Thule announced that Subaru of America will now offer a selection of its carriers and racks to their customers through the Subaru Genuine Accessories program.

Posted in North America
Posted March 14, 2016

FAIRFAX, Calif. (BRAIN) — The Mountain Bike Hall of Fame is accepting nominations for the 2016 class of inductees. The deadline for submissions is April 15. Each year between three and five individuals are inducted. The only exception was in 1988 when 10 people were inducted.

Posted in North America Tagged Awards

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