SEATTLE (BRAIN) — Nuun & Ccompany will provide hydration education and product support at the REI Outessa Summits, three-day women's events to be held in Lake Tahoe in August and near Salt Lake City in September.
WHITE RIVER JUNCTION, Vt. (BRAIN) — Ibex Outdoor Clothing has hired Scott Parr to lead its sales team as vice president effective immediately.
ASHLAND, Ore. (BRAIN) — Fat Chance Bicycles, which returned from a long dormancy at the 2014 Interbike show, is now looking to build a small IBD dealer base alongside its consumer direct sales program.
MANCHESTER, N.H. (BRAIN) — Parts and accessories brand Serfas is the latest to join The Bike Cooperative's growing network of supplier partners. Effective immediately, members of the retail co-op will earn rebates on their purchases of all Serfas-branded products.
MADISON, Wis. (BRAIN) — John Burke, president of Trek Bicycles, has authored a new book, “12 Simple Solutions to Save America,” which becomes available this week on Amazon and Barnes & Noble. It’s the second book by Burke, who released his first book on his father’s life in 2012.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has signed up the Trombone Shorty & Orleans Avenue band to headline the Fall CycloFest festival at the U.S. National Whitewater Center, in Charlotte, North Carolina.
DENVER — The Electric Bike Expo heads to Denver on Friday, giving consumers an opportunity to test ride more than 100 electric bikes from several exhibiting brands.
SANDY, Utah (BRAIN) — Reynolds Cycling has promoted Travis Erwin, its current European general manager, to director of global sales. Erwin, who has been based in the Netherlands, will relocate to Reynolds headquarters near Salt Lake City for the role.
MADONE, Italy (BRAIN) — Vittoria Industries has invested in Zehus, a Milan, Italy-based start up that makes the BIKE+, a rear hub that contains a motor and all associated electronics and battery to power a bike. The product creates a hybrid-type vehicle as it regenerates energy from riding to charge the battery.
PORTLAND, Ore. (BRAIN) — Cyclone Bicycle Supply is now distributing the Maxima Racing Oils BIKE line of chain lubricants, cleaning products, brake fluid, suspension oils and detailer.
OLNEY, Ill. (BRAIN) — Magura USA has hired Aaron Bilsing for Magura and Bosch sales and technical support for the East Coast.
ST. PAUL, Minn. (BRAIN) — Park Tool has added Mathew Wiest and Riley Thiesfeld to its engineering team.
The company said the new hires will contribute to designing the 20-30 new products Park Tool launches each year.
DENVER (BRAIN) — Gates Corporation has added two new positions on its engineering team.
FOXBOROUGH, Mass. (BRAIN) — Todson has introduced a dealer-direct program, effective June 1, that employs independent agents throughout the U.S. to represent all of Todson’s brands — Topeak, OnGuard, Elite, MET and Velox.
ALISO VIEJO, Calif. (BRAIN) — Highway Two has hired two new sales agencies for the Pacific Northwest and Southwest.
SAINT AUGUSTIN-DES DESMAURES, Quebec (BRAIN) — Louis Garneau Sports is launching a new program that will share revenue from online sales and custom clothing sales with committed Garneau dealers in the same sales territory.
WESTLAKE VILLAGE, Calif. (BRAIN) — Reflecting the shifting product mix over PressCamp Winter’s three editions so far, owner ECRM has rebranded the event Bike PressCamp Road.
OLNEY, Ill. (BRAIN) — Rob Aguero has joined Magura USA as brand manager for Lightweight. Magura USA is the exclusive distributor of Lightweight wheels and frames in North America.
AUBURN, Wash. (BRAIN) — Ortlieb USA has updated its website, adding a “more robust” B2B portal and SmartEtailing’s Buy Local Now function for connecting consumers to shops selling the brand’s waterproof bicycle bags and accessories.
WATERLOO, Wis. (BRAIN) — Trek has launched a scholarship-based program to sponsor women technicians to attend the School of Certified Service at the company’s Waterloo headquarters.