SAN DIEGO (BRAIN) — Monuments of Cycling, founders of the Belgian Waffle Ride, have signed a two-year title sponsorship deal with Cervélo Cycles, a pairing that the companies described as “more harmonious than Roubaix and cobbles and moules and frites.”
SACRAMENTO, Calif. (BRAIN) — The California Bicycle Coalition is seeking $10 million in state funding for what would be a groundbreaking program: giving consumers rebates for buying bikes.
SAN DIEGO (BRAIN) — Stromer will give away a limited-edition ST1 e-bike to one winner after next weekend’s Electric Bike Expo in San Diego.
BOULDER, Colo. (BRAIN) — The Outdoor Industries Women’s Coalition and the Bicycle Product Suppliers Association have selected the recipients of the women’s scholarship program that will enable three women to attend the Bicycle Leadership Conference in Monterey, California, this April.
El SEGUNDO, Calif. (BRAIN) — “The Program,” director Stephen Frears’ feature film recounting the rise and fall of Lance Armstrong, has been made available by AT&T on the DirecTV Cinema pay-per-view service a month ahead of its theatrical release.
PARSIPPANY, N.J. (BRAIN) — Wal-Mart has awarded Kent International its Supplier of the Year award at the company’s beginning-of-the-year meeting. Kent won the same award last year.
VENTURA, Calif. (BRAIN) — Zeitbike has hired Kory Pitcher’s Confluence Sports Inc. as sales representative for Utah, Idaho and temporarily for Wyoming and Montana.
SANTA FE, N.M. (BRAIN) — BTI is now offering a custom, made-to-order wheelbuilding service. The company is handbuilding a wide range of premium wheels for mountain, road, touring and bikepacking.
Dealers can choose from hundreds of hubs and rims that BTI offers.
BLOOMINGTON, Minn. (BRAIN) — Quality Bicycle Products has announced that its Northeast Fat Bike Summit will be held March 4 as part of the Winterbike event in East Burke, Vermont.
KENT, Wash. (BRAIN) — Accell North America has hired former Raleigh sales rep Mike Larson as territory manager for Michigan, Indiana, Ohio, and Kentucky.
FRIEDRICHSHAFEN, Germany (BRAIN) — Eurobike organizers are planning an expanded second edition of its media event, which takes place June 28-30. As many as 30 bike manufacturers are expected to exhibit and meet with some 200 members of the global press in Kirchberg, Austria.
VALLEJO, Calif. (BRAIN) — The recent California Fatbike State Championships at Rim Nordic Ski Area saw Foes/Wren-equipped racers win four out of five events entered, and the two companies have decided to team up again at NAHBS. The show takes place in Sacramento, California, Feb. 26-28.
TREVISO, Italy (BRAIN) — Pinarello announced Thursday that it will not be exhibiting at Eurobike this year, choosing instead to attend smaller regional events and consumer shows.
OGDEN, Utah (BRAIN) — Suunto has hired Bryson White as brand manager for the Americas and Jason Tillinghast as commercial category manager for North America.
ROSEVILLE, Minn. (BRAIN) — Specialized and Hed Cycling announced that the two companies are collaborating on product development and that Specialized is licensing Hed’s patent for aerodynamic rim shaping and design.
CHICAGO (BRAIN) — Abus Mobile Security has promoted Greg Heck to the role of marketing and PR manager for North America. Heck, who joined Abus in June of 2014, is replacing Joan Hanscom who handled PR and marketing for the German lock brand since 2013.
NEW YORK (BRAIN) — Eddy Merckx Cycles has announced that it will be the bike supplier for the Lupus Racing Team, a UCI Continental men’s team led by 2013 Vuelta a España champion Chris Horner. The team’s 15 members will ride Merckx’s San Remo 76.
OLATHE, Kan. (BRAIN) — Sales and profit declined at Garmin Ltd. in the fourth quarter, but the company’s fitness business — which includes cycling products — posted its strongest gains for the period.
VANCOUVER (BRAIN) — Cycling media veteran Vernon Felton has joined Pinkbike.com’s editorial staff. Felton’s experience spans nearly two decades writing for various magazines including Mountain Biker, Outside and Bike Magazine, where he held several roles including editor in chief.