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Posted May 19, 2015

CORTEZ, Colo. (BRAIN) — Osprey Packs has bolstered its marketing team, hiring outdoor industry veterans Rob BonDurant as director of marketing and Kurt Metternick in the newly created position of Web manager.

Posted in North America
Posted May 18, 2015
SILVER SPRING, Md. (BRAIN) — The Sports & Fitness Industry Association published the first 25 of its 94 single sport and fitness participation reports Monday. These reports provide an analysis and breakdown of participation demographics by specific sport or fitness activity, including bicycling, triathlon and stationary cycling.
Posted in Studies/Reports
Posted May 18, 2015
Outdoor Foundation attributes 0.8% decline to extreme weather but says nearly half of Americans still got outside in 2014.

WASHINGTON (BRAIN) — Nearly half of all Americans — 48.4 percent — participated in at least one outdoor activity in 2014, a decrease of 0.8 percent compared with 2013, according to the Outdoor Foundation’s 2015 Outdoor Recreation Participation Topline Report.

Posted in Studies/Reports
Posted May 15, 2015

EMMAUS, Pa. (BRAIN) — More than 100 Rodale Inc employees biked to work on Monday, the first day of Bike to Work week.

Posted in North America
Posted May 15, 2015

JACKSON, Wy. (BRAIN) — MTBparks.com has completed its second annual Best Bike Parks reader survey.

The site has named the top-five rated lift-served parks in each of eight regions in the U.S. and Canada.

Posted in North America
Posted May 15, 2015
MACON, Ga. (BRAIN) — Thomson Bike Products is offering to accept the $20 voucher that Trek is issuing to consumers who have bikes with recalled QR levers. The component company will accept the voucher via its website and put $20 toward the purchase of a new seatpost, stem or handlebar if the consumer also returns a used product.
Posted in North America
Posted May 15, 2015

SAN FRANCISCO (BRAIN) — Distribution platform Rumbleship is now offering Dainese protective and safety gear to U.S. IBDs.

Posted in North America
Posted May 15, 2015

BOULDER, Colo. (BRAIN) — Compression brand RecoFit is celebrating its home town by repeating a marketing campaign that includes other brands from Boulder, Colo.

Posted in North America
Posted May 15, 2015

MADISON, Wis. (BRAIN) — The United States Conference of Mayors Bike Summit kicked off Wednesday night in Madison, Wisconsin.

Posted in North America
Posted May 14, 2015

NEW YORK (BRAIN) — National real estate brokerage firm Redfin unveiled its ranking of bikeable cities Thursday to coincide with Bike to Work week.

Posted in Studies/Reports
Posted May 14, 2015

OGDEN, Utah (BRAIN) — Mavic is running a contest that will award one winner with a chance to ride in a Mavic neutral support vehicle during Stage 11 of the 2015 Tour de France.

Posted in International
Posted May 14, 2015

BONSALL, Calif. (BRAIN) — Petal Power is sponsoring the LUNA Pro Team as its official chamois cream supplier for 2015.

Posted in North America Tagged Competition
Posted May 14, 2015

NEWBURY PARK, Calif. (BRAIN) — Giant USA has hired Nick Fisher as a new account executive; he'll be working with Giant and Liv retailers in Utah, western Wyoming, and southeastern Idaho.

Posted in North America Tagged Sales Reps
Posted May 14, 2015

SAUSALITO, Calif. (BRAIN) — The luxury cycling touring company inGamba is offering two new programs this year to allow bike retailers to offer travel programs to their customers on an individual or group basis. The company also can arrange custom trips that include IBD employees.

Posted in North America
Posted May 13, 2015

SAN FRANCISCO (BRAIN) — The Swedish brand Ass Savers has opened a U.S. office after three years in the European market.

Posted in International
Posted May 13, 2015

SANDY, Utah (BRAIN) — Reynolds Cycling has set up a Speed Shop website that lets dealers and their employees buy Reynolds products at pro prices. 

Posted in North America
Posted May 13, 2015

FRIEDRICHSHAFEN, Germany (BRAIN) — Organizers of the Asia Bike trade show are planning a Bike Summit Forum to "to explore the present and future of sport bicycles."

The summit will be held during the show, which is Oct. 9-12 in Nanjing, China. This will be the fifth annual Asia Bike show.

Posted in International
Posted May 12, 2015

ST. LOUIS PARK, Minn. (BRAIN) — Twin Six has unveiled its new B2B website, allowing dealers to order directly online and see real-time inventory availability.

Posted in North America
Posted May 12, 2015

PORTLAND, Ore. (BRAIN) — The Oregon Tourism Commission has tapped seven of the state's leading bike builders to craft a custom bicycle for each of the state's seven wonders.

Posted in North America
Posted May 12, 2015

COON VALLEY, Wis. (BRAIN) — Borah Teamwear has launched a new promotion built around the idea that custom store riding clothes are a key way to build a retailer's brand.

Posted in North America

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