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Posted April 6, 2016

NEWPORT, Vt. (BRAIN) — Louis Garneau USA has signed the Stoner-Andrews Agency to represent the brand in New England and industry veteran Ron Lauber to support its Northern California and Northern Nevada dealers.

With the increased coverage, Garneau now has a total of 26 reps in the U.S.

Posted in North America Tagged Sales Reps
Posted April 5, 2016

PORTLAND, Ore. (BRAIN) — Sage Cycles, handcrafted designer of U.S.-made titanium bicycles, has expanded its independent rep network and added four new North American dealers.

Posted in North America
Posted April 5, 2016

COLORADO SPRINGS, Colo. (BRAIN) — USA Cycling has named Assos its official cycling apparel partner for the USA Cycling Team through the 2020 Olympic Games in Tokyo.

Posted in North America Tagged Racing & Sponsorship
Posted April 4, 2016

BOSTON (BRAIN) — Vittoria Industries North American has hired Adrienne Elias as its graphic designer. Elias comes to Vittoria with a bachelor's degree in industrial design from James Madison University, where she focused her projects on transportation design while developing and honing her graphic design skills.

Posted in Industry News
Posted April 4, 2016

CLEARFIELD, Utah (BRAIN) — Vista Outdoor Inc. has completed its purchase of the Bell, Giro, C-Preme and Blackburn brands for $400 million.

Posted in North America Tagged Mergers & Acquisitions
Posted April 4, 2016

AIGLE, Switzerland (BRAIN) — The Union Cycliste Internationale and Red Bull Media House have agreed to a three-year extension and expansion of its exclusive television production and media rights partnership.

Posted in International Tagged Media/Publishing / Racing & Sponsorship
Posted April 1, 2016

MADISON, Wis. (BRAIN) — Saris Cycling Group is adding 18,375-square feet to their current 50,000 square-foot facility.

Posted in North America
Posted April 1, 2016

LOUISVILLE, Colo. (BRAIN) — Wheels Manufacturing's owners have made a $20,000 donation to a regional community college foundation to help develop a pipeline of skilled manufacturing workers in Colorado.

Posted in North America
Posted April 1, 2016

STOCKHOLM (BRAIN) — Thule Group AB hit its financial goals for annual sales growth and EBIT margin for 2015, and exceeded its goal for the proportion of the energy used in its factories coming from renewable sources.

Posted in International Tagged Earnings/Financial Reports
Posted April 1, 2016

CAPE TOWN, South Africa (BRAIN) — Protective gear brand Leatt Corporation has hired Andrea Gallarotti, who joins the Leatt marketing team.

Gallarotti, 29, has spent the past five years working for Alpinestars.

Posted in International Tagged People
Posted March 31, 2016

LEVIS, Quebec (BRAIN) — Hawley-Lambert North America has bought the inventory, including proprietary brands, once distributed by Seattle Bike Supply.

Posted in Industry News Tagged Mergers & Acquisitions
Posted March 31, 2016
IBDs to have exclusive on Spider 275C for first 180 days after launch.

TEMECULA, Calif. (BRAIN) — Intense has unveiled the light trail Spider 275C, which has been in development for over two years. And the company is taking a new approach to its sale and distribution.

Posted in North America
Posted March 30, 2016

COLORADO SPRINGS, Colo. (BRAIN) — Steve Blank has joined USA Cycling as the executive director of the USA Cycling Foundation, the non-profit fundraising arm of USA Cycling for U.S. National and Olympic Team athlete development.

Posted in North America Tagged People / Racing & Sponsorship
Posted March 30, 2016

PROVIDENCE, R.I. (BRAIN) — Protective gear brand G-Form has added Steve Kwait to its sales team.

Posted in North America Tagged Sales Reps
Posted March 30, 2016

ASHEVILLE, N.C. (BRAIN) — PeopleForBikes' Ride on Atlanta — a 400 mile ride from here to Atlanta, Georgia — got going Wednesday morning with several NASCAR stars joining th efirst day's ride, a challenging 130-mile route to Charlotte, North Carolina.

Posted in Industry News Tagged Advocacy/Non-profits
Posted March 29, 2016

VANCOUVER, British Columbia (BRAIN) — Mia Kohout has been hired as the new general manager of the new Vancouver Bike Share program, which is scheduled to launch early this summer.

Posted in North America
Posted March 29, 2016

BREMBATE, Italy (BRAIN) — 3T Cycling has hired SpinCycle Consulting, a firm launched by Kendall Young, to head up OEM sales efforts in the U.S. 

Young is the former long-time North America sales director for Ritchey Design, and former national sales manager for Catalyst Communciation.

Posted in North America
Posted March 29, 2016

MILL VALLEY, Calif. (BRAIN) — DMAC — a new wool lifestyle clothing brand founded by Dave McLaughlin, a well-known member of the bike racing community — has reached its intial $12,000 startup goal on Kickstarter with about two weeks remaining in the campaign.

Posted in Industry News
Posted March 29, 2016

BOULDER, Colo. (BRAIN) — Organizers say they've registered more than 200 attendees for next month's Bicycle Leadership Conference, which will be held April 12-14 in Monterey, California. 

Posted in North America
Posted March 28, 2016

RAPID CITY, N.D. (BRAIN) — Strider Bikes is working with the Raising Cane's Chicken Fingers franchise in Lincoln, Nebraska, to give away 120 Strider Bikes to local youth.

Raising Cane's is hosting a Giveaway Party to hand out the bikes on April 17 at their restaurant. 

Posted in North America

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