Industry News

AUBURN, Wash. (BRAIN) — Ortlieb USA has updated its website, adding a “more robust” B2B portal and SmartEtailing’s Buy Local Now function for connecting consumers to shops selling the brand’s waterproof bicycle bags and accessories.

WATERLOO, Wis. (BRAIN) — Trek has launched a scholarship-based program to sponsor women technicians to attend the School of Certified Service at the company’s Waterloo headquarters.

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike announced Monday that it will offer a new Marketplace opportunity at this year’s OutDoor Demo (ODD) designed to encourage on-site sales of new products and closeouts to retailers and their staffs.

Tagged Events / Tradeshows and conferences / Interbike

LEXINGTON, South Carolina (BRAIN) — Hawley has signed on as Blackburn’s exclusive distributor for bike products in the U.S., complementing the accessories brand’s existing direct business.

Tagged Distributor news
Paul Lew (left) and Edco owner and CEO Rob van Hoek

PHOENIX (BRAIN) — Edco Engineering BV has announced that carbon innovator Paul Lew will join the Swiss component company as a partner. Lew will expand and build Edco’s line of cycling components, including its carbon and alloy wheels. He will work alongside CEO and owner Rob van Hoek, who purchased the company in 2007.

Tagged People
Former Vista Outdoor, BRG Sports and Nike exec starts at the power meter company in August.

BOULDER, Colo. (BRAIN) — Stages Cycling has hired Bernie Doering from Vista Outdoor. Doering will head marketing and sales for Stages Cycling's outdoor business, a new position for the company, which sells power meter cranks for bikes as well as stationary bikes for the fitness club market.

BREMBATE, Italy (BRAIN) — Italty's 3T Cycling Srl will acquire THM Carbones GmbH, a high-end carbon components brand based in Germany. The companies said the acquisition will be completed in August.

Tagged Mergers & Acquisitions

BERKELEY, Calif. (BRAIN) — GU Energy Labs has appointed Verde Brand Communications as its public relations agency of record. 

SUN VALLEY, Idaho (BRAIN) — Club Ride Apparel has restructured its sales force, switching from independent to factory reps in many areas of the country. 

The Slovenian tool brand now supplies four UCI WorldTour teams.

LONDON (BRAIN) — Unior Bike Tools is now the official partner of four UCI WorldTour teams: Etixx-Quick Step, Movistar,  Trek– Segafredo and, now, Team Sky. Mechanics from these teams use Unior tools and are involved in the development of new and improved products.

Tagged Racing & Sponsorship
CPA will meet with the UCI on Friday to discuss the issue.

ESTAVAYER-LE-LAC, Switzerland (BRAIN) — The pro road racers' association said it will have to see some changes to disc road brakes before it would agree to further testing of the brakes in the pro peloton.

Tagged Racing & Sponsorship
New hires join with experience from BRG Sports, Gap, Coach, and Nike.

SAN FRANCISCO  (BRAIN) — Timbuk2 has made four key executive appointments, saying the new hires signal "a new era in leadership" at the company. The new hires include Azul Couzens who was most recently the director of marketing at BRG Sports. Couzens is joining Timbuk2 as head of marketing.

Tagged People
Ken Meidell

Meidell has more than 15 years experience in executive roles at Outdoor Research and Cascade Designs, and previous positions in technology and consulting.

Jordahl has been with Framed a year and a half. His duties have included managing Framed’s retail shop in St. Paul and working in sourcing and as a rep coordinator for the brand.

Tagged People

LAKE OSWEGO, Ore. (BRAIN) — Yakima Products, Inc. has brought on two new sales representation teams to its U.S. sales force.

Tagged Sales Reps

BERKELY, Calif. (BRAIN) — The National Interscholastic Cycling Association has two new board members, Dan Brooks from Georgia and Susan Helm-Murtagh from North Carolina.

WILTON, Conn. (BRAIN) — Cycling Sports Group has named Kelly Dredge senior experiential and retail marketing manager for North America.

Tagged People

PORT WASHINGTON, N.Y. (BRAIN) — The NPD Group has expanded its Retail Tracking Service to provide a more comprehensive view of the U.S. cycling market, adding coverage of all retail channels for bicycle products, including outdoor specialty, sporting goods, national chains, mass merchants, and e-commerce.

NORTH VANCOUVER, British Columbia (BRAIN) — Knolly Bikes has hired Paul Nash, who started as the brand's general manager on May 2. The company said Nash's hire was part of its next step in streamlining operations and increasing the brand's market penetration globally.

Tagged People

LEXINGTON, S.C. and LEVIS, Quebec (BRAIN) — Hawley-Lambert has hired Pat McGinnis as its vice president of commercial. McGinnis comes to Hawley-Lambert from FreeMotion Fitness, and Raleigh America previously.

Tagged People

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