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Posted April 22, 2015

SIMI VALLEY, Calif. (BRAIN) — Currie Technologies, a division of Accell North America and maker of IZIP and eFlow electric bikes, has appointed Mark Rushmann as its Midwest territory manager.

Posted in North America Tagged Sales Reps
Posted April 22, 2015
Brand synergy?
HELSINKI, Finland (BRAIN) — Amer Sports has completed the acquisition of Louisville Slugger, which it first announced about a month ago.
Posted in International Tagged Mergers/Acquisitions
Posted April 22, 2015

CHICOUTIMI, Quebec (BRAIN) — Devinci is starting a demo program for U.S. dealers out of the Northwest.

Posted in North America
Posted April 22, 2015

SAN FRANCISCO (BRAIN) — JAM Media Collective has been named the PR agency of record for sports hydration brand Osmo Nutrition.

Founded by Dr. Stacy Sims, Fairfax, Calif.-based Osmo is the first and only hydration and protein line scientifically formulated for the unique physiology of female athletes.

Posted in North America
Posted April 21, 2015

MADISON, Wis. (BRAIN) — Saris Racks has launched an advocacy campaign called #LongForTheRide that aimed at helping create great places to ride.

Posted in North America
Posted April 21, 2015
Updated: Back-office functions relocated to Connecticut from British Columbia. Bike apparel sales to be handled by Dorel's outside rep force in the U.S. Independent reps continue to sell Sugoi running apparel.

WILTON, Conn. (BRAIN) – Dorel Sports is reorganizing its apparel division. The company is opening a new facility later this year that it's calling the Apparel Center of Excellence in Vancouver, British Columbia.

Posted in International
Posted April 21, 2015

SOLON, Ohio (BRAIN) — Lifeboat Events has sold PressCamp to Ohio-based Efficient Collaborative Retail Marketing, a 21-year-old company that produces trade events in a variety of industries.

Posted in North America Tagged PressCamp
Posted April 21, 2015

BOULDER, Colo. (BRAIN) — In one of three ongoing collaborative efforts between PeopleForBikes and the Bicycle Product Suppliers Association, a wide-ranging survey will be sent out Tuesday to more than 400 current and potential members of each association.

Posted in North America
Posted April 20, 2015

MONTREAL (BRAIN) — Canadian company Bewegen will supply about 400 bikes, including 100 e-bikes for a citywide bike share program in Birmingham, Alabama. The program will launch this fall and include 40 docking stations. The company said it's the first bike share program in North America to include e-bikes.

Posted in North America Tagged Electric bike
Posted April 20, 2015

LAGUNA HILLS, Calif. (BRAIN) — The latest issue of Bicycle Retailer & Industry News features a look at how the surging value of the U.S. dollar is affecting prices of bike goods in the U.S. and abroad.

Posted in North America Tagged BRAIN News
Posted April 20, 2015
Peter Reid.  photo credit: Matthew Clark/stirlandraephoto.com

SQUAMISH, British Columbia (BRAIN) — Squamish apparel brand 7mesh has named an Ambassador Team that will share their adventures wearing the company's clothing on multi-hour and multi-day rides.

The team, which consists mostly of athletes local to 7mesh's home base of British Columbia, includes:

Posted in North America
Posted April 20, 2015

EUGENE, Ore. (BRAIN) — Wheel and rim maker Rolf Prima has moved its manufacturing and offices to their new facility in Eugene, Ore., about three miles from the company's previous location.

Posted in North America
Posted April 20, 2015
A page from the new site.

KENT, Wash. (BRAIN) — Diamondback's new consumer website is focused on stories about people whose connection to bicycles can inspire and encourage others.

Posted in North America
Posted April 20, 2015

PORTLAND, Ore. (BRAIN) — BikeFlights.com, which facilitates the shipping of bikes to events, announced a new athlete ambassador program at the Sea Otter Classic last week. 

Posted in North America
Posted April 20, 2015

GRAND JUNCTION, Colo. (BRAIN) — Suspension brand MRP has hired two industry veterans for its sales and marketing team. 

Adam Micklin, more recent the director of global sales for Hayes Bicycle Group, joins MRP as its vice president of sales.

Posted in North America Tagged People
Posted April 20, 2015
Who needs a photographer when you've got a selfie stick that will do the trick.

MONTEREY, Calif. (BRAIN) — From plus-sized tires to lightweight 'cross bikes, high-end kids' bikes and the latest in helmets and eyewear, the Sea Otter Classic offered something for everyone. 

Posted in North America Tagged Sea Otter Classic
Posted April 17, 2015
Updated

WASHINGTON (BRAIN) — Two U.S. Senators have introduced legislation that would lower tariffs — currently as high as 30 percent — on some types of "recreational performance outerwear." Some cycling rain gear might be included in the clothing items that would see a tariff reduction.

Posted in North America
Posted April 16, 2015
Plus, a photo gallery of new product, and happenings, at the annual festival and race.

MONTEREY, Calif. (BRAIN) — Tired of hearing about 27.5-plus tires? Does a new helmet line generate a big yawn? And has the chatter over the new 148-millimeter thru-axle left you shaking your head? Then what is the most novel, most useful new product at Sea Otter?

Posted in Industry News Tagged Consumer Expos and Rides / Sea Otter Classic
Posted April 16, 2015

MALLABIA, Spain (BRAIN) — Following an in-depth system audit, Orbea has decided to cease manufacturing in Kunshan, China, at the end of June and expand its facility in Portugal.

Posted in International
Posted April 16, 2015

QUINCY, Calif. (BRAIN) — Giro Sport Design is producing a new event this fall near its California headquarters. The Grinduro is a 60-mile competition on dirt and pavement with elements of gravel road racing and mountain bike enduro competitions.

Posted in North America Tagged Consumer Expos and Rides

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