SEATTLE (BRAIN) — K2 Sports has entered into an agreement to acquire custom cycling and triathlon apparel brand Squadra. The purchase complements K2 Sports’ growing portfolio of endurance sports brands, including Zoot Sports.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has released the nominees for the first round of categories for the 2014 Interbike Awards, to be presented at the Interbike Gala during the trade show in September.
HAYWARD, Calif. (BRAIN) — Bianchi USA has launched a new dealer business-to-business website.
The company said the new site allows dealers to instantly check inventory and place orders, as well as view their account history and contact customer service.
IRVINE, Calif. (BRAIN) — Felt Bicycles has added four new staff members: two in sales, one in engineering and one in marketing.
LONG BEACH, Calif. (BRAIN) — To reward "the unsung, forgotten heroes" of mountain biking, Marzocchi is offering U.S. trail builders special pricing on a fork and shock.
LAGUNA HILLS, Calif. (BRAIN) — With Interbike moving earlier on the industry calendar this year, so are submission deadlines for Bicycle Retailer’s Interbike Show Dailies, distributed at the Vegas expo. To submit new product for consideration, email product description, suggested retail price, Interbike booth number and a high-resolution photo to BRAIN managing editor Toby Hill at firstname.lastname@example.org by Friday, Aug. 8.
MILL VALLEY, Calif. (BRAIN) — True Communciations has hired James LaLonde to head up the California-based PR and marketing firm's presence in New York City.
LaLonde will focus on a small number of client accounts while maintaining contacts with non-endemic media based on the East Coast.
RAPID CITY, SD (BRAIN) — QBP will distribute Strider balance bikes to dealers in Puerto Rico, the Caribbean and several countries in Central and South America, the companies announced Tuesday.
ASHEVILLE, N.C. (BRAIN) — The Eastern Outdoor Reps Association has added bicycles and bicycle products to its August 2014 trade shows.
KENT, Wash. (BRAIN) — Accell North America turned on an updated business to business website on Monday morning.
BOULDER, Colo. (BRAIN) — Women Race Bikes, a planned website and app that will cover women's professional cycling, is seeking support via the crowd-funding website Indiegogo. Supporters of the proposed site are also looking for help from angel funding and business partnerships.
BOULDER, Colo. (BRAIN) — The Amy D. Foundation is looking for one female racer to support for the 2014-2015 U.S. cyclocross season.
SUN VALLEY, Idaho (BRAIN) — Club Ride Apparel has hired Verde Brand Communications for its content and social media marketing, effective immediately, the company announced Monday.
MIAMI (BRAIN) — J&B Importers is now distributing RockyMounts racks, the companies announced Monday.
LAKE FOREST, Calif. (BRAIN) — Torcano Industries has added two new international distributors for ORP, a bicycle light with an integrated electronic horn.
Rhyme Bikes will be distributing ORP in Spain, and Juvin Ent. Co., Ltd. will distribute in Taiwan.
MILL VALLEY, Calif. (BRAIN) — Alienation BMX products are now being distributed in France and neighboring regions by Frenchys Distribution.
HAVERHILL, Mass. (BRAIN) — Mavic has worked with six custom builders to produce special bikes commemeorating the French company's 125th anniversary.
BLOOMINGTON, Minn. (BRAIN) — Fizik is offering a special version of its VSX road saddles in a limited run that is available only through QBP — not the brand's joint venture distribution group, Highway Two.
SANTA FE, N.M. (BRAIN) — Bicycle Technologies International is now distributing Thule products. The Santa Fe-based distributor said its first Thule shipment recently arrived in its warehouse.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — To meet demand for booth space at the upcoming Interbike International Expo, show organizers have added a new ballroom for exhibitors on the lower level of the Mandalay Bay Convention Center.