Industry News

Erwin (right) with unidentified friend.

TRYSIL, Norway (BRAIN) — Sweet Protection, the Norwegian maker of helmets, protective gear and technical clothing for the ski, whitewater and mountain bike markets, has named Mike Erwin as its new sales manager for North America.

Tagged People
UPDATED to correct that discount pricing is only on premium road and tri' bikes.
The Diamondback Podium Vitesse Disc Di2.

KENT, Wash. (BRAIN) — Diamondback Bicycles has launched a new consumer direct purchasing program that has been in development for more than two years.

PHOENIX (BRAIN) — Benno Bikes, a company created by Benno Baenziger, the co-founder and former designer and co-owner of Electra Bikes, is expanding its retail partners and outside sales force and has opened a distribution center in Phoenix.

RAYONG, Thailand (BRAIN) — Vittoria's manufacturing company, Lion Tyres Thailand, has opened a bicycle tire and wheel test center at its rubber compound factory and R&D complex at Rayong Industrial Estate in Thailand.

Johnson presented Bikes Belong with a $100,000 check after the 2012 Ride on Washington.

BOULDER, Colo. (BRAIN) — PeopleForBikes' Ride On events are getting a big boost this year from involvement with Walgreens and the Red Nose Day movement.

Pitchfest event gives women entrepreneurs a chance to pitch their business to key influencers.

BOULDER, Colo. (BRAIN) — Camber Outdoors has opened applications for its 3rd Annual Pitchfest, which is held July 25 in Salt Lake City prior to Outdoor Retailer Summer Market.

HUNTINGTON BEACH, Calif. (BRAIN) — SDG Components has hired bike industry veteran Devyn Pelley as its North American sales director. Pelley will spearhead all sales operations and relations in North America for the component maker. He has spent the past six years in a similar capacity at Race Face/Easton.

DENVER (BRAIN) — The NBC Sports Group will televise the inaugural Colorado Classic pro road race on NBCSB and NBC Sports Gold. The four-day race is Aug. 10-13.

Tagged Racing & Sponsorship

WASHINGTON (BRAIN) — The Sustainable Trails Coalition is applauding legislation introduced last week that would end a ban on bikes, wheelchairs, strollers and game carts in federally designated Wilderness areas. The bill, introduced by Rep. Tom McClintock, R-Calif., would let federal land managers regulate the use of such vehicles on Wilderness trails.

SALT LAKE CITY, Utah (BRAIN) — The North American Handmade Bicycle Show will donate $1 from the sale of each admission ticket at next week's show to the Trips For Kids Initiative.

Since 1988, Trips For Kids has helped disadvantaged kids discover the joy of mountain biking.

Tagged Advocacy/Non-profits / North American Handmade Bicycle Show
Allied uses the Innegra fiber in three locations on its Alfa frame.

LITTLE ROCK, Ark. (BRAIN) — Allied Cycle Works has reached an exclusive agreement with Innegra Technologies, which makes a fiber material that Allied uses in its Alfa road frame.

The companies said the exclusive joint development partnership will bring new technology to the cycling industry.

BERKELEY, Calif. (BRAIN) — Roxanne Vogel has joined Gu Energy Labs as sports nutritionist, a new position for the company.

Tagged People

BOSTON (BRAIN) — Vittoria Industries North America has added Mike King to its growing roster of athletes and ambassadors.

Tagged Racing & Sponsorship

LOUISVILLE, Colo. (BRAIN) — Pearl Izumi has hired Chris Sword as president. He replaces Mike O'Connor, who served as president of the Shimano-owned company before retiring in December 2016.

Tagged People

ZWOLLE, Netherlands (BRAIN) — The Italian distributor Larm is now carrying FFWD's product line. 

SUN VALLEY, Idaho (BRAIN) — A documentary about Rebecca Rusch's 1,200-mile attempt to ride the historic Ho Chi Minh trail through Vietnam, Laos and Cambodia will premiere in the athlete's hometown of Sun Valley this month.

ROCHESTER, N.Y. (BRAIN) — Blackout Distribution and Cinema BMX have recently hired Harley Haskett as the new creative director for both brands.

Tagged People

GIRONA, Spain (BRAIN) — Organizers of the Sea Otter Europe Costa Brava-Girona Bike Show said they have more than 200 brands confirmed for the festival's Expo area.

Tagged Sea Otter Classic

ST-AUGUSTIN-DE-DESMAURES, Québec (BRAIN) — Canadian mountain biker Geoff Kabush is planning a year of chasing race adventures around the globe on a new one-man sponsorship program with title sponsors Scott Sports and Maxxis.

GOLDEN, Colo. (BRAIN) — Feedback Sports LLC has promoted two employees: Jeff Nitta and Katie Macarelli. 

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