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Posted April 14, 2015

AIGLE, Switzerland (BRAIN) — The International Cycling Union (UCI) has decided to allow teams to test disc brakes in a limited number of road races this season and next, with an official introduction of road discs scheduled for the 2017 season.

Posted in International Tagged Competition
Posted April 14, 2015
The new Hiplok GOLD in black.

BLOOMINGTON, Minn. (BRAIN) — U.K.-based lock brand Hiplok is now being distributed in the U.S. by QBP and Cyclone Bicycle Supply.

The two distributors will carry the brand's wearable locks, including the new Hiplok GOLD and DC.

Posted in North America
Posted April 14, 2015

LUGANO, Switzerland (BRAIN) — Effetto Mariposa has hired Aspekt Brand Communications, a new PR and marketing firm headed by industry veteran Suzette Ayotte, to handle its public relations in the USA.

Posted in International
Posted April 13, 2015

FERNDALE, Wash. (BRAIN) — Bicycle Technologies International will distribute Anvl Components' full product line, the companies announced Monday.

Posted in North America
Posted April 13, 2015

ORANGE, Calif. (BRAIN) — Sport legends Chris McCormack and Timo Bracht will each speak at this summer's Global Conference, an event produced by Triathlon Business International.

The event is July 9-11 in Roth, Germany, in conjunction with the Challenge Roth triathlon.

Posted in International Tagged Tradeshows and conferences / Triathlon Business Conference
Posted April 13, 2015

BOULDER, Colo. (BRAIN) — Specialized and Shimano were the top vote getters in multiple categories in BikeRadar's 2015 Most Wanted Awards.

Posted in International Tagged Web/Internet / Awards
Posted April 13, 2015

BOULDER, Colo. (BRAIN) — Members of The Bike Cooperative will soon be able to tell what products are selling at retail across the Co-op's membership, via data from participating Co-op members aggregated by The NPD Group. Co-op members will also have access to industry-wide category-level sales data from the NPD.

Posted in North America
Posted April 13, 2015

KENT, Wash. (BRAIN) —  Seattle Bike Supply has launched a new program to support cycling advocacy organizations that are focused on growing participation in North America.

The first recipient of support from the program is Trips for Kids.

Posted in North America Tagged Advocacy/Non-profits
Posted April 10, 2015

WILMINGTON, Del. (BRAIN) — Blue Bicycles continues to expand its U.S. salesforce with additional reps in key territories.

"We continue to grow and see our independent reps as a critical way to serve our customers," said Steve Harad, the CEO of Blue Bicycles.

Posted in North America Tagged Sales Reps
Posted April 10, 2015

SIMI VALLEY, Calif. (BRAIN) — Haibike plans to show a new Yamaha motor-driven collection of e-bikes at next week's Sea Otter Classic, which will mark the one-year anniversary of the Accell brand's introduction to the U.S. market.

Posted in International Tagged Electric bike / People / Sea Otter Classic
Posted April 10, 2015

(BRAIN) — The BikeAid app is a global bike store locator with thousands of bike stores listed. The app is available as a free download for iOS and Android mobile devices. 

Posted in International Tagged Mobile bike apps
Posted April 10, 2015

NASHUA, N.H. (BRAIN) — Mountain bike legend Brian Lopes has signed with Slytech Protection, while dirt rider Mike Montgomery has signed with Slytech and with its sister brand, Shred Optics. Shred and Slytech are each owned and distributed by New Hampshire-based Anomaly Action Sport.

Posted in North America
Posted April 10, 2015

NEWBURY PARK, Calif. (BRAIN) — Giant USA has promoted several of its employees to new roles, starting with John "JT" Thompson, who has been promoted to executive director.

Thompson will still be in charge of Giant's sales and retail services, and now adds Credit, Product, and Marketing.

Posted in North America Tagged People
Posted April 10, 2015

CLEVELAND, Ohio (BRAIN) — Boom Nutrition, the maker of Carb Boom! Energy Gels, has announced the hiring of three new sales agencies. 

Posted in North America Tagged Sales Reps
Posted April 10, 2015
Rubbers tubes are packaged with a free patch.

VANCOUVER, British Columbia (BRAIN) — Novato, Calif.-based distributor BikeSmart Inc. has signed a U.S. distribution agreement with Rubbers, a line of bicycle inner tubes based out of Vancouver, BC.

Posted in North America
Posted April 9, 2015

MURRIETA, Calif. (BRAIN) — Turner Bicycles has begun selling factory-direct to consumers in areas of North America where there is no authorized Turner dealer, the company said Thursday.

Posted in North America
Posted April 9, 2015

GREENSBORO, N.C. (BRAIN) — Bikerumor has promoted Zach Overholt from tech editor to managing editor, putting him in charge of all freelance and full-time contributors to the cycling tech blog.

Posted in North America Tagged People / Media/Publishing
Posted April 9, 2015
My City Bikes offers mobile apps tailored for entry-level riders in 130 U.S. communities.
The Aspen, Colorado, app's homepage.

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike is working with My City Bikes, the maker of free mobile apps that provide resources for beginner cyclists in specific communities, including 130 so far in the U.S.

Posted in Industry News Tagged Mobile bike apps / Interbike
Posted April 8, 2015

CARLSBAD, Calif. (BRAIN) — As a strong U.S. dollar continues its tight grip on a weak euro, Campagnolo North America is doing what few companies choose to do. Since February, the high-end Italian component maker has dropped its wholesale prices to U.S. distributors 18 percent.

Posted in International
Posted April 8, 2015

RENO, Nev. (BRAIN) — Erica Greif, a member of the ZOCA-Halo Sports Hedrick Women's Racing Team, died Tuesday night in an auto accident on the way to this week's Redlands Bicycle Classic in Southern California. She was 23.

Posted in North America Tagged People / Competition

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