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Posted March 7, 2016
A group of Bell's Joy Ride ambassadors during a Friday ride in Santa Cruz

SANTA CRUZ, Calif. (BRAIN) — Six U.S. women and two Canadians spent this past weekend in this beachside community, riding bikes, getting to know one another and the Bell helmet brand, and learning about Bell’s new Joy Ride ambassador program.

Posted in North America
Posted March 4, 2016
FRIEDRICHSHAFEN, Germany (BRAIN) — In expanding its consumer component from one day to two, Eurobike will offer cycling fans 10 different areas for test rides, repair tips, skills demonstrations, music and more during the inaugural Festival Days on Saturday and Sunday, Sept. 3 and 4.
Posted in International Tagged Events / Consumer Expos and Rides / Tradeshows and conferences / Eurobike
Posted March 4, 2016
SANTA FE, N.M. (BRAIN) — Bicycle Technologies International is now shipping its 2016 parts and accessories catalog, containing 1,304 pages representing more than 300 brands.
Posted in North America Tagged Distributor news
Posted March 4, 2016

SAN DIEGO (BRAIN) — Swiss e-bike brand Stromer, which shared U.S. sales and marketing resources under the same roof with owner BMC since 2012, has opened a new U.S. headquarters in San Diego separate from BMC and brought aboard a new general manager and sales director.

Posted in North America
Posted March 3, 2016
VENTURA, Calif. (BRAIN) — Distributor Zeitbike hired Scott Anderson as sales representative for Eastern Colorado.
Posted in North America Tagged Distributor news / People / Sales Reps
Posted March 3, 2016

DERBY, Vt. (BRAIN) — Custom onesies and twosies? No problem, says Louis Garneau, which is now offering no minimum order quantity on custom apparel out of its North American production facilities in Quebec, Vermont and Mexico.

Posted in North America
Posted March 3, 2016

TAIPEI, Taiwan (BRAIN) — The WFSGI's anti-counterfeiting program for the bike industry has eliminated more than 160,000 online listings for counterfeit bike products in the past three years, the group announced Thursday at the Taipei Cycle Show.

Posted in International
Posted March 3, 2016
Good news for brands with less onerous carbon wheel test and relaxed rules for logos on Olympic equipment. Next target? The UCI's 3:1 and minimum bike weight rules.

TAIPEI, Taiwan (BRAIN) — The World Federation of the Sporting Goods Industry has made headway on the bike industry's behalf with the UCI and the International Olympic Committee, it announced at a public session at the Taipei Cycle Show on Thursday. 

Posted in International Tagged Racing & Sponsorship / Taipei Cycle Show
Posted March 3, 2016

TAIPEI, Taiwan (BRAIN) — The venerable aftermarket wheel brand American Classic is looking for growth through an original equipment program it has launched.

Posted in International Tagged Taipei Cycle Show
Posted March 2, 2016

BOULDER, Colo.­ (BRAIN) — The North American Handmade Bicycle Show (NAHBS) wrapped up one of its largest shows at the Sacramento Convention Center, with among the highest number of exhibitors and crowds.

Posted in North America Tagged Events / Consumer Expos and Rides / North American Handmade Bicycle Show
Posted March 2, 2016

BOULDER, Colo. (BRAIN) — Membership at the International Mountain Bicycling Association hit a record high of almost 42,000 in February, up 15 percent from a year earlier. With the exception of June 2015, IMBA has had 31 consecutive months of record membership, the association reported.

Posted in Industry News Tagged Advocacy/Non-profits
Posted March 2, 2016

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has redesigned its website to provide a user-friendly experience with improved navigation and functionality.

Posted in North America Tagged Web/Internet / Interbike
Posted March 2, 2016
Biking and walking on the rise in large cities, the nonprofit says.

WASHINGTON, D.C. (BRAIN) — The Alliance for Biking & Walking released its biennial report on Bicycling and Walking in the U.S. Wednesday. The 198-page report compiles data from all 50 states, the 50 most-populous U.S. cities and 18 additional cities.

Posted in North America Tagged Advocacy/Non-profits
Posted March 2, 2016

KENT, Wash. (BRAIN) – Raleigh Bicycles has hired Scott Schilling as director of marketing. With a background in digital marketing, Schilling will be responsible for all aspects of marketing and communications for the Raleigh Bicycles brand.

Posted in North America Tagged People
Posted March 2, 2016

TAIPEI, Taiwan (BRAIN) — The principals of major companies from around the world shared the stage on the opening day of the Taipei Cycle Show for the first-ever advocacy Leaders' Panel.

Posted in International Tagged Taipei Cycle Show
Posted March 2, 2016
Mountain bike exports were strongest; complete bike sales to the U.S. and Europe saw double-digit growth.

TAIPEI, Taiwan (BRAIN) — Despite challenging global economic conditions, the Taipei Cycle Show opened on a high note Tuesday thanks to encouraging sales figures presented by the Taiwan Bicycle Association at the show's opening ceremony.

Posted in International Tagged Taipei Cycle Show
Posted March 1, 2016

MADRID (BRAIN) — Rotor Bike Components has signed with Quebec City-based On the Edge for Canadian distribution, effective March 1. Rotor was previously distributed in the market by KHS Canada.

Posted in North America Tagged Distributor news
Posted March 1, 2016

VANCOUVER, Wash. (BRAIN) — Swiss Protection brand iXS and Taiwan component maker Spank Industries have signed with QBP for additional distribution starting in March, stated The Gravity Cartel, the U.S. sales office for the two brands.

Posted in North America Tagged Distributor news
Posted March 1, 2016

SAN MATEO, Calif. (BRAIN) — GoPro Inc. announced agreements this week to acquire mobile video editing apps Replay and Splice. Merging Replay and Splice.

Posted in North America Tagged Mergers & Acquisitions
Posted March 1, 2016
NAMPA, Idaho (BRAIN) — Deity Components has expanded its U.S. distribution by signing with Bicycle Technologies International (BTI), which will stock the rider-owned brand’s lines of handlebars, stems and pedals.
Posted in North America Tagged Distributor news

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