Industry News

BOULDER, Colo. (BRAIN) — The Outdoor Industries Women's Coalition says it is supporting its member companies in opposing North Carolina's HB2 law, as well as similar proposed legislation in other states.

MANCHESTER, N.H. (BRAIN) — German bike brand Storck has become the latest preferred supplier partner of The Bike Cooperative. Members of the retailer co-op will earn rebate on purchases of Storck products, including its lineup of bicycles, components, accessories and clothing.

MONTEREY, Calif. (BRAIN) — BMX and mountain bike icon Mike King has been appointed a brand ambassador for the Turbine, a nasal dilator offered by Rhinomed. King joins Tour de France champion Chris Froome as an ambassador.

FORT COLLINS, Colo. (BRAIN) — Niner Bicycles has added two field marketing positions, to support the brand's sales reps with marketing in the brand's East and West regions. The company also announced that it is opening a factory store in Fort Collins. 

HAVERHILL, Mass. (BRAIN) — Boris W. Migliori, the longtime owner of H.R. Sawyer Schwinn Bicyclery, died here Saturday at age 94. For decades, Migliori operated a local landmark retail store that was known nationally as one of the leading Schwinn retailers.

The freestyler, who died in February, is among the six to be inducted at June ceremony.

CHULA VISTA, Calif. (BRAIN) — Freestyler Dave Mirra, who died in February this year at 41, is among the six people who will be inducted into the BMX Hall of Fame at a ceremony in June here. The induction ceremony this year will be held hours after the U.S. BMX Olympic Trials.

SAN FRANCISCO (BRAIN) — Strava has announced two new appointments: Sarah Robb O'Hagan is joining the company's board, and Gareth Nettleton, formerly director of international marketing for Strava, has been promoted to vice president of marketing

BOULDER, Colo. (BRAIN) — Hugh Walton has launched a custom cycling apparel company called Walton Custom Inc. that leverages his 30 years of apparel experience. Walton is a former executive with Pearl Izumi, Descente, Veltec and Hind.

COLORADO SPRINGS, Colo. (BRAIN) — USA Cycling has launched two new advisory committees that the organization said will support efforts to increase safety and ensure clean competition in American bike racing.

Tagged Racing & Sponsorship

BRENTWOOD, Tenn. (BRAIN) — Swiftwick has hired Jamie Pillsbury as national bike sales manager.

Tagged People
Enve's general manager, Sarah Lehman, will take over as regional commercial director.

OGDEN, Utah (BRAIN) — Phillip Sporidis, Mavic's commercial director for North America, will resign from the company, effective June 30. The company announced that Sarah Lehman will assume Sporidis' commercial responsibilities in North America in addition to serving as Enve's general manager.

Tagged People

LOS ANGELES (BRAIN) — Triathlon Business International, triathlon's trade group, has announced election results for its 2016-17 Board of Directors.

FOXBOROUGH, Mass. (BRAIN) — As of Friday, Todson is managing all of the sales, marketing and customer service for Elite Srl.

MONTEREY, Calif. (BRAIN) — When Pure Cycles' co-founder Michael Fishman took the podium at the Bicycle Leadership Conference this afternoon, he apologized for fumbling with the mouse. "I'm a Millennial. This is a PC," he said, laughing. "I don't know how to use these things."

Tagged Bicycle Leadership Conference
Fox has been busy setting up international service support for Marzocchi products going back to 2010.

MONTEREY, Calif. (BRAIN) — Fox Factory is displaying a handful of Marzocchi products under its tent at the Sea Otter this week, but the company is looking toward the 2018 model year to make its first big splash with Marzocchi, which it bought last year.

MONTEREY, Calif. (BRAIN) — Jerry Stritzke called his leadership team together and challenged them to discuss the “Brutal Truths” about what was ailing REI’s business. A bold move for a relatively new leader at REI. And what were those Brutal Truths?

Tagged Bicycle Leadership Conference
Evo MD-2 step-through hybrid

MONTEREY, Calif. (BRAIN) — If you’ve never ridden an electric bike before, several exhibitors at Sea Otter would really, really love to let you try one. Test rides, they believe, are the best advertisements for e-bikes.

Racers come out in their finest attire for the Brompton race.

MONTEREY, Calif. (BRAIN) — The Brompton World Championships are coming to Sea Otter, and it's the first time in the event will be held on the West Coast.

Tagged Racing & Sponsorship / Sea Otter Classic

MONTEREY, Calif. (BRAIN) — Since its inception in 2009, the National Interscholastic Cycling Association has established leagues in 18 states, and that effort has helped get more high school kids riding and racing mountain bikes.

Tagged Racing & Sponsorship / Sea Otter Classic
Millennials rise in importance for future growth.

MONTEREY, Calif. (BRAIN) — The speakers kicking off the Bicycle Leadership Conference Wednesday morning in this scenic bayside community talked about an evolving consumer and lagging retail and brand response to shifting demands and needs.

Tagged Bicycle Leadership Conference


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