NEWBURY PARK, Calif. (BRAIN) — Giant USA is targeting new, entry level bike consumers with a new campaign that includes lower retail prices on 30 models of bikes starting March 31.
FAIRFAX, Calif. (BRAIN) — Osmo Nutrition has been named the new official hydration sponsor of next month's Sea Otter Classic in Monterey, Calif. Osmo will be served exclusively at all feed zones on course and be offered onsite to athletes and attendants.
SANTA FE, N.M. (BRAIN) — Bicycle Technologies International is starting distribution of HED Cycling products this week, the companies announced Tuesday.
ANCHORAGE, ALASKA (BRAIN) — Fatback Bikes has hired mountain bike racer and industry vet John "Fuzzy" Mylne as brand manager.
"Fuzzy brings years of racing, riding, and industry expertise to the table," said Fatback owner and designer Greg Matyas. Mylne most recently worked for Niner Bikes.
NEWBURY PARK, Calif. (BRAIN) — Liv/giant has hired Amanda Schaper as its global product marketing specialist. Schaper will work with Liv/giant's global marketing and product development teams on product strategies, positioning, messaging and launch plans for Liv/giant bikes and gear.
FORT COLLINS, Colo. (BRAIN) — Big Shot Bikes is expanding its shop and distribution center from 7,000 square feet to just over 12,000.
KENT, Wash. (BRAIN) — Greg Blackwell, who took over as president of Seattle Bicycle Supply last year after the retirement of longtime leader Chuck Hooper, is leaving the Accell North America-owned distributor due to a reorganization, Accell N.A.'s Steve Meineke told employees Monday.
TORONTO (BRAIN) — Start-up Canadian bike brand No. 22 Bicycle Company has hired four former employees of Saratoga Frameworks, which closed last week, and plans to open a production facility in upstate New York.
CHARLOTTE, N.C. (BRAIN) — The 10th edition of the North American Handmade Bicycle Show wrapped Sunday with the naming of the Best of Show bike and the location of next year's show: Louisville, Ky.
NAHBS founder and president Don Walker, a Louisville native, said next year's show will be "huge."
PHILADELPHIA (BRAIN) — Advanced Sports International says it contacted the operator of Saratoga Frameworks last year to object to its use of the Saratoga trademark.
SAN JUAN CAPISTRANO, Calif. (BRAIN) – Registered attendees at next month's IBD Summit in Monterey, Calif., will receive VIP cards for September's Interbike Expo. The cards will allow access to several benefits, including exclusive access to two new VIP lounges at the Las Vegas show.
SARATOGA, N.Y. (BRAIN) — Saratoga Frameworks, a custom and contract frame maker that operated out of the former Serotta factory in upstate New York, has closed.
SEATTLE (BRAIN) — Bob Stapleton, the former owner and manager of the Highroad pro cycling team, has purchased the intellectual property of the Mad Fiber Wheel company in a bankruptcy auction for $31,000, according to court filings.
ORLANDO, Fla. (BRAIN) — Catrike, a fast growing manufacturer of high performance recumbent tricycles, is consulting with former Serotta CEO Bill Watkins as the company contemplates its growth strategy.
SAN DIEGO (BRAIN) — Holland Cycles has moved its headquarters into a 1,800 square-foot showroom in San Diego to showcase its custom bicycles. The showroom features a state-of-the-art fit center, a bike display area and a service and build area that has quadrupled the company's previous capabilities.
CHICAGO (BRAIN) — John Cheever, an engineering leader at SRAM since soon after the company's founding, has died at age 50 after a three-year battle with brain cancer, the company announced Wednesday.
DUARTE, Calif. (BRAIN) — Folding bike maker Dahon has named Asli Bisiklet as its distributor in Turkey.
SAN DIEGO (BRAIN) — Competitor Group, Inc. has named David Abeles as its new CEO, Barrett Garrison as CFO and Keith Kendrick as Chief Marketing Officer.
WASHINGTON, D.C. (BRAIN) — A March 10 U.S. Supreme Court ruling could make it harder to build biking or hiking trails on abandoned railroad corridors. But a Rails To Trail Conservancy spokesman said the effect on recreational path development will be limited.
PETALUMA, Calif. (BRAIN) — CamelBak's sales for 2013 were $139.9 million, a decrease of $17.7 million compared to its sales of $157.6 million in 2012. Sales of hydration systems fell $17.2 million, and sales of gloves fell $5.5 million, while the company's bottle and accessories sales increased $4.8 million.