PITTSBURGH, Pa. (BRAIN) — Rotating Mass Media, the publisher of Dirt Rag and Bicycle Times magazines, has announced a new presenting sponsor for its Dirt Fest mountain bike event.
WATKINSVILLE, Ga. (BRAIN) — Tifosi Optics has made two additions to its national sales management team and hired a new creative director.
WILTON, Conn. (BRAIN) — Guru has promoted Jane Pearson to director of education and business development. She will be responsible for running Guru's training program at the Guru Academy in Bethel, Conn., and will expand global distribution of the Guru Fit System.
By Tony Brown
MINNEAPOLIS (BRAIN) — The 2015 Minnesota's North Star Bicycle Festival – formerly the Nature Valley Grand Prix – one of the country's oldest and largest pro racing events, is in danger of being canceled.
CARLSTADT, N.J. (BRAIN) — Action Bicycle USA is expanding its outside sales force with the hiring of Bob South for the Michigan, Northern Indiana and Chicago territory.
NEW YORK (BRAIN) — Bicycling magazine has made Ad Age's "2014 Magazine A-List," a list of 10 magazine titles that are innovating and thriving in the Internet age.
SALT LAKE CITY (BRAIN) — Steve Meineke, Accell North America's former president and CEO, said his transition from the bicycle industry into the outdoor market was like packing seven years of work into one.
MILAN (BRAIN) — Luxottica SpA reported Monday that 2014 sales rose 5.3 percent to 7.7 billion euros ($8.9B) as strong performance in North American buoyed the eyewear giant’s bottom line.
FORT COLLINS, Colo. (BRAIN) — Niner Bikes is now sponsoring racer Rebecca Rusch, known for her wins at endurance mountain bike events and gravel races. Rusch has been sponsored by Specialized since 2003.
SAN CARLOS, Calif. (BRAIN) — Ritchey Design has made additions to its marketing staff worldwide.
PLEASANTON, Calif. (BRAIN) — Jakroo USA has bought its former Canadian distributor, Hayman Sport Inc. In addition to new employees and reps that came with the acquisition, Jakroo has hired Tsering Alleyne as its new marketing manager.
MADISON, Wis. (BRAIN) — Saris Cycling Group, the parent company for Saris Racks and CycleOps, has changed its minimum advertised price policy. Effective Feb. 1, 2015, the MAP policy will prohibit advertising at below MSRP on Saris and CycleOps products.
COLORADO SPRINGS, Colo. (BRAIN) – USA Triathlon recently welcomed three new members to its board of directors. Staci Brode, Ben Collins and Joel Rosinbum recently began serving on the 12-member board.
INDIANAPOLIS (BRAIN) — SRAM has named Declan Doyle brand manager for Zipp.
MORGAN HILL, Calif. (BRAIN) — Kali Protectives has hired longtime Bike Rumor contributor and tech editor Saris Mercanti to a new marketing role. Working with sales and marketing manager Bryan Mason, Mercanti will oversee brand communication, in-house content creation and help expand the brand’s moto division.
LAGUNA BEACH, Calif. (BRAIN) — Hwa Fong Rubber, parent of the Duro tire brand, has begun a partnership with mountain biker Hans Rey.
PORTLAND, Ore. (BRAIN) — Cyclone Bicycle Supply has added three new outside sales reps.
BLOOMINGTON, Minn. (BRAIN) — QBP's annual catalog is in the mail and arriving, with a loud thump, at dealers' doorsteps.
LONG BEACH, Calif. (BRAIN) — Matthew Pfeffer, a long-time bike industry testing engineer and vice president of global operations at ACT Lab, died Thursday. He was 50.
Pfeffer died from complications stemming from an acute case of influenza.
CARLSBAD, Calif. (BRAIN) — The Enthusiast Network, the publisher of Bike magazine, has made two appointments at the title. At the same time, Bike has consolidated its team at TEN's new headquarters in Carlsbad.