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Posted March 24, 2014

TAMPA, Fla. (BRAIN) — American Classic has launched a new business-to-business website that allows dealers to place orders day or night and include monthly sales promotion details and allows dealers to download marketing information, among other features.

Posted in North America
Posted March 24, 2014
The Café Racer Solo Women’s

SAN RAFAEL, Calif. (BRAIN) — BikeSmart Inc. has signed an exclusive U.S. distribution agreement with Creme Cycles, a line of city bikes designed and built in Poland.

Posted in Industry News
Posted March 21, 2014

PITTSBURGH, Penn. (BRAIN) — Rotating Mass Media, publisher of Dirt Rag and Bicycle Times magazines, has named Gary J. Boulanger the new editor of Bicycle Times, effective immediately.

Posted in North America Tagged People
Posted March 21, 2014

SANTA BARBARA, Calif. (BRAIN) — Time Sport USA has announced that it will resume distribution of its pedals, cleats and composite frames in the U.S. QBP will continue to distribute Time pedals and cleats.

Posted in North America
Posted March 21, 2014

CARLSBAD, Calif. (BRAIN) — Optical supplier Spy Inc. reported its 11th consecutive quarter of sales growth for Spy brand products and posted an improved net loss for 2013 in year-end results.

Posted in Industry News Tagged Earnings/Financial Reports
Posted March 21, 2014
Left to right: Ignacio Estellés, Pablo Carrasco, José Manuel Banqueri

MADRID (BRAIN) — Rotor Bike Components has entered a new partnership with the Spanish private equity firm ProA Capital. The company said the agreement with ProA will "consolidate investment and provide growth capital for Rotor's ambitious business plan.

Posted in International
Posted March 21, 2014
Light & Motion's new homepage.

MARINA, Calif. (BRAIN) — Light maker Light & Motion is refreshing its look across its website and packaging as the company completes it move into a new manufacturing and headquarters building.

Posted in North America
Posted March 20, 2014

EUGENE, Ore. (BRAIN) — Wheel maker Rolf Prima has signed with Paragon Technologies to distribute the brand in South Africa and Namibia and handle all business in the region.

Posted in International
Posted March 20, 2014

BEAVERTON, Ore. (BRAIN) — Rack maker Yakima says Costco Wholesale is not authorized to sell its products, despite two Yakima items appearing at its stores recently. The company said it's committed to selling only through its authorized dealers. 

Posted in North America
Posted March 20, 2014

TORONTO (BRAIN) — The Bicycle Trade Association of Canada has retired its BTAC brand and renamed itself the Canadian Independent Bicycle Retailers' Association, CIBRA.

Posted in North America Tagged Advocacy/Non-profits
Posted March 20, 2014
This Rock Lobster was raffled to benefit Project Bike Trip.

SCOTTS VALLEY, Calif. (BRAIN) — Easton Cycling raised $45,000 for charity with the raffle of five handmade road bikes equipped with Easton components and wheels. 

Posted in North America
Posted March 20, 2014

DALLAS (BRAIN) — Hans Johnsen Company's new 2014 catalog is now arriving in dealers' stores and is available on the distributor's website.

The new catalog has added hundreds of new products. New suppliers include BKOOL, Burley, Clement, Fyxation, Sigma, Skratch Labs and WD-40 Bike.

Posted in North America
Posted March 20, 2014

LAGUNA NIGUEL, Calif. (BRAIN) — Lifeboat Events said its sixth annual PressCamp Summer event has reached its participating manufacturer capacity count of 25.

Posted in North America Tagged PressCamp
Posted March 19, 2014
Sales director calls it "a long-range strategic change."

NEWBURY PARK, Calif. (BRAIN) — Giant USA is targeting new, entry level bike consumers with a new campaign that includes lower retail prices on 30 models of bikes starting March 31.

Posted in North America
Posted March 19, 2014
Hawley also now distributing Osmo products

FAIRFAX, Calif. (BRAIN) — Osmo Nutrition has been named the new official hydration sponsor of next month's Sea Otter Classic in Monterey, Calif. Osmo will be served exclusively at all feed zones on course and be offered onsite to athletes and attendants.

Posted in North America Tagged Sea Otter Classic
Posted March 18, 2014

SANTA FE, N.M. (BRAIN) — Bicycle Technologies International is starting distribution of HED Cycling products this week, the companies announced Tuesday.

Posted in North America
Posted March 18, 2014

ANCHORAGE, ALASKA (BRAIN) — Fatback Bikes has hired mountain bike racer and industry vet John "Fuzzy" Mylne as brand manager.

"Fuzzy brings years of racing, riding, and industry expertise to the table," said Fatback owner and designer Greg Matyas. Mylne most recently worked for Niner Bikes.

Posted in North America Tagged People
Posted March 18, 2014

NEWBURY PARK, Calif. (BRAIN) — Liv/giant has hired Amanda Schaper as its global product marketing specialist. Schaper will work with Liv/giant's global marketing and product development teams on product strategies, positioning, messaging and launch plans for Liv/giant bikes and gear.

Posted in North America Tagged People
Posted March 17, 2014

FORT COLLINS, Colo. (BRAIN) — Big Shot Bikes is expanding its shop and distribution center from 7,000 square feet to just over 12,000.

Posted in North America
Posted March 17, 2014

KENT, Wash. (BRAIN) — Greg Blackwell, who took over as president of Seattle Bicycle Supply last year after the retirement of longtime leader Chuck Hooper, is leaving the Accell North America-owned distributor due to a reorganization, Accell N.A.'s Steve Meineke told employees Monday.

Posted in North America Tagged People

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