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Posted March 19, 2014
Sales director calls it "a long-range strategic change."

NEWBURY PARK, Calif. (BRAIN) — Giant USA is targeting new, entry level bike consumers with a new campaign that includes lower retail prices on 30 models of bikes starting March 31.

Posted in North America
Posted March 19, 2014
Hawley also now distributing Osmo products

FAIRFAX, Calif. (BRAIN) — Osmo Nutrition has been named the new official hydration sponsor of next month's Sea Otter Classic in Monterey, Calif. Osmo will be served exclusively at all feed zones on course and be offered onsite to athletes and attendants.

Posted in North America Tagged Sea Otter Classic
Posted March 18, 2014

SANTA FE, N.M. (BRAIN) — Bicycle Technologies International is starting distribution of HED Cycling products this week, the companies announced Tuesday.

Posted in North America
Posted March 18, 2014

ANCHORAGE, ALASKA (BRAIN) — Fatback Bikes has hired mountain bike racer and industry vet John "Fuzzy" Mylne as brand manager.

"Fuzzy brings years of racing, riding, and industry expertise to the table," said Fatback owner and designer Greg Matyas. Mylne most recently worked for Niner Bikes.

Posted in North America Tagged People
Posted March 18, 2014

NEWBURY PARK, Calif. (BRAIN) — Liv/giant has hired Amanda Schaper as its global product marketing specialist. Schaper will work with Liv/giant's global marketing and product development teams on product strategies, positioning, messaging and launch plans for Liv/giant bikes and gear.

Posted in North America Tagged People
Posted March 17, 2014

FORT COLLINS, Colo. (BRAIN) — Big Shot Bikes is expanding its shop and distribution center from 7,000 square feet to just over 12,000.

Posted in North America
Posted March 17, 2014

KENT, Wash. (BRAIN) — Greg Blackwell, who took over as president of Seattle Bicycle Supply last year after the retirement of longtime leader Chuck Hooper, is leaving the Accell North America-owned distributor due to a reorganization, Accell N.A.'s Steve Meineke told employees Monday.

Posted in North America Tagged People
Posted March 17, 2014

TORONTO (BRAIN) — Start-up Canadian bike brand No. 22 Bicycle Company has hired four former employees of Saratoga Frameworks, which closed last week, and plans to open a production facility in upstate New York.

Posted in North America
Posted March 17, 2014
The Argonaut Di2 Roadbike.

CHARLOTTE, N.C. (BRAIN) — The 10th edition of the North American Handmade Bicycle Show wrapped Sunday with the naming of the Best of Show bike and the location of next year's show: Louisville, Ky. 

NAHBS founder and president Don Walker, a Louisville native, said next year's show will be "huge."

Posted in North America Tagged North American Handmade Bicycle Show
Posted March 14, 2014
The Fuji Saratoga model.

PHILADELPHIA (BRAIN) — Advanced Sports International says it contacted the operator of Saratoga Frameworks last year to object to its use of the Saratoga trademark.

Posted in North America
Posted March 14, 2014

SAN JUAN CAPISTRANO, Calif. (BRAIN) – Registered attendees at next month's IBD Summit in Monterey, Calif., will receive VIP cards for September's Interbike Expo. The cards will allow access to several benefits, including exclusive access to two new VIP lounges at the Las Vegas show.

Posted in North America Tagged Sea Otter Classic / IBD Summit / Interbike
Posted March 13, 2014

SARATOGA, N.Y. (BRAIN) — Saratoga Frameworks, a custom and contract frame maker that operated out of the former Serotta factory in upstate New York, has closed.

Posted in North America
Posted March 13, 2014

SEATTLE (BRAIN) — Bob Stapleton, the former owner and manager of the Highroad pro cycling team, has purchased the intellectual property of the Mad Fiber Wheel company in a bankruptcy auction for $31,000, according to court filings.

Posted in North America
Posted March 12, 2014
Fast growing Florida manufacturer consults with former Serotta CEO
Bill Watkins (left) with Catrike GM Mark Egeland in Catrike's factory.

ORLANDO, Fla. (BRAIN) — Catrike, a fast growing manufacturer of high performance recumbent tricycles, is consulting with former Serotta CEO Bill Watkins as the company contemplates its growth strategy.

Posted in Industry News Tagged People
Posted March 12, 2014
Bill Holland (second from left) and staff.

SAN DIEGO (BRAIN) — Holland Cycles has moved its headquarters into a 1,800 square-foot showroom in San Diego to showcase its custom bicycles. The showroom features a state-of-the-art fit center, a bike display area and a service and build area that has quadrupled the company's previous capabilities.

Posted in North America
Posted March 12, 2014
John Cheever (center) Jeff Shupe (L) and F.K. Day (R)

CHICAGO (BRAIN) — John Cheever, an engineering leader at SRAM since soon after the company's founding, has died at age 50 after a three-year battle with brain cancer, the company announced Wednesday.

Posted in Industry News Tagged People
Posted March 12, 2014

DUARTE, Calif. (BRAIN) — Folding bike maker Dahon has named Asli Bisiklet as its distributor in Turkey. 

Posted in International
Posted March 12, 2014
Event owner and Velo and Triathlete magazine publisher names new CEO, CFO and CMO

SAN DIEGO (BRAIN) — Competitor Group, Inc. has named David Abeles as its new CEO, Barrett Garrison as CFO and Keith Kendrick as Chief Marketing Officer.

Posted in North America Tagged People / Media/Publishing
Posted March 12, 2014

WASHINGTON, D.C. (BRAIN) — A March 10 U.S. Supreme Court ruling could make it harder to build biking or hiking trails on abandoned railroad corridors. But a Rails To Trail Conservancy spokesman said the effect on recreational path development will be limited.

Posted in North America
Posted March 12, 2014

PETALUMA, Calif. (BRAIN) — CamelBak's sales for 2013 were $139.9 million, a decrease of $17.7 million compared to its sales of $157.6 million in 2012. Sales of hydration systems fell $17.2 million, and sales of gloves fell $5.5 million, while the company's bottle and accessories sales increased $4.8 million.

Posted in North America Tagged Earnings/Financial Reports

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