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Posted April 16, 2010
Santa Cruz's marketing guru Scott Turner talking shop with a young fan. To see more pics from Sea Otter click on above link of PDF newsletter.
Posted in North America
Posted April 16, 2010
MONTEREY, CA (BRAIN)—There was plenty of new eye candy to drool over at the SRAM booth at Sea Otter on Friday as the component maker unveiled its latest and greatest to the public.

Posted in North America Tagged Events
Posted April 16, 2010
EMMAUS, PA (BRAIN)—Bicycling magazine has named the winners of its 2010 Editors’ Choice Awards in the bikes and shorts categories.
Posted in North America Tagged Awards
Posted April 16, 2010
MILL VALLEY, CA (BRAIN)—Alienation BMX is offering some special deals to its retailers.

Place an order over $200 anytime before Friday, May 14, 2010 and you will earn credit on your next order.

Here are the details:

Posted in North America
Posted April 16, 2010
EUGENE, OR (BRAIN)—Rolf Prima has expanded its sales rep force with the additions of three new outside sales reps. New additions include Pat Mahoney, Bill Potter and Mike Lifshotz.

Posted in North America Tagged People
Posted April 15, 2010
MONTEREY, CA (BRAIN)—Trek’s John Burke and Specialized’s Mike Sinyard shared the podium at the Bicycle Leadership Conference yesterday morning and rallied the industry behind them to raise a whopping $573,000 for the IMBA Public Lands Initiative.

Posted in North America Tagged Events
Posted April 15, 2010
Hydrapak's Matt Patterson finds some downtime to stretch out and read the Sea Otter Event & Gear Guide (produced by BRAIN). Click on link to see more photos from Sea Otter in the PDF newsletter.
Posted in North America
Posted April 15, 2010
SPEEDWAY, IN (BRAIN)—With demand for handmade bicycles thought to be picking up, and the 2011 NAHBS venue set for Austin, Texas, the search will soon commence for venues for the period 2012-15.
Posted in North America
Posted April 15, 2010
MONTEREY, CA (BRAIN)—Big wheels aren’t just for men anymore. At least Giant and Specialized think so.

Both brands are introducing women’s specific 29ers to the masses at Sea Otter much to the delight of many female riders who have been clamoring for big wheels to call their own.

Posted in North America Tagged Consumer Expos and Rides / Sea Otter Classic
Posted April 15, 2010
SARATOGA SPRINGS, NY (BRAIN)—Stan Mavis has been named president of the newly formed Serotta Sport, which will act as the exclusive North American distributor for Serotta custom bicycles. Mavis was co-founder of Pearl Izumi and later president of Sugoi Performance Apparel.

Posted in North America Tagged People
Posted April 14, 2010
MONTEREY, CA (BRAIN)—Bicycle Retailer and Industry News handed out its BRAINy awards with an emphasis on individual achievement and industry service at the Bicycle Leadership Conference yesterday.
Posted in North America Tagged Events
Posted April 14, 2010
MONTEREY, CA (BRAIN)—Mike Sinyard, founder and president of Specialized Bicycles, prompted a round of resounding applause when he reminded attendees at the Bicycle Leadership Conference that the industry—whether manufacturing products, supporting racing or selling products at retail—requires passion if it’s to succeed.
Posted in North America Tagged Events
Posted April 14, 2010
BETHEL, CT (BRAIN)—Dorel Industries is spending $5 million on a new national marketing campaign to pump new life into the Schwinn brand and attract dealers in the specialty channel.

Posted in North America
Posted April 13, 2010
TAIPEI, Taiwan (BRAIN)—March sales revenue for Taiwan’s two leading manufacturers soared in the double digits, while Ideal’s revenue fell for the second straight month, according to first quarter sales numbers released this week on the Taiwan Stock Exchange.

Posted in North America Tagged Earnings/Financial Reports
Posted April 13, 2010
DENVER, CO (BRAIN)—Gates Corp., maker of the clean, quiet and sturdy Carbon Drive System, has launched CarbonDriveU—a series of entertaining Web videos that explains the benefits of Carbon Drive and how to install and
maintain it.

Posted in North America
Posted April 13, 2010
Kona is once again holding its Ride Photo Contest at www.konaworld.com. First place takes home a whopping $500 Kona store credit. Click on above link to find out more.
Posted in North America
Posted April 13, 2010
MONTEREY, CA (BRAIN)—Over the course of the next three days, some 8,500 athletes will compete in mountain and road disciplines; 325 bike companies will show their wares in the exhibitor area; and 4,700 spectators will see all the action unfold here at the Laguna Seca Raceway.

Posted in North America Tagged Events
Posted April 13, 2010
“For most Chicagoans, riding a bicycle is primarily recreational. But in the developing world, a bicycle is a powerful and simple form of mobility that can mean the difference between getting to school, getting essential medical care and making a living… or not.
Posted in North America
Posted April 13, 2010
CHAPEL HILL, NC (BRAIN)—Performance Bicycle, and the SpokesWomen Syndicate, an organization dedicated to getting more women into the sport of cycling, have announced that the Performance Bicycle Racing team is set to make its
debut for the 2010 season.

Posted in North America
Posted April 13, 2010
ONTARIO, Canada (BRAIN)—Trek Bicycle, and the Trek Store of Toronto, have teamed up to form the Trek Canada Mountain Bike Race Team.

Posted in North America

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