BOULDER, CO (BRAIN)—Product Architects, Inc., maker of the Polar Bottle has begun a new wellness and fitness program for its employees. The initiative includes professional health consultations as well as a fitness component that challenges employees to take part in charity fitness events.
BELLINGHAM, WA (BRAIN)—Softride's bicycle racks are now available through the Hans Johnsen Company in Dallas, Texas.
Beginning June 1, Softride’s products will be available through HJC’s parts and accessories offering for IBDs for
availability throughout the Central Southern U.S.
GARLAND, TX (BRAIN)—The ninth annual Ride of Silence will bring together thousands of cyclists tonight to honor those who have been injured or killed while cycling on public roadways.
MUNICH, Germany (BRAIN)—Bike Expo is looking to attract retailers to the third-year tradeshow this summer in Munich with a new professional training program, and a discount ticket offer for shops’ customers.
BANGKOK, Thailand—With its investment into a 65,000 square foot office and warehouse in Atlanta, Georgia, and Jim Wannamaker at the helm, Thailand’s Vee Rubber is committed to making a play at the aftermarket tire business in North America.
BOULDER, CO (BRAIN)—Veteran of the industry Louis Viggio has launched a new eyewear brand designed for athletes who have to squint to read their cycling computers, mobile phones and GPS devices.
Saris Cycling needs help selecting the winner of the first National Saris Cycling Group 5th Grade Poster Contest: Bicycling is Fun and Healthy too! Click on the link above and vote for your favorite poster. The winner gets a trip for two to Washington D.C. for the 2012 National Bike Summit.
ASPEN, CO (BRAIN)—POC Sports, supplier of gravity sports helmets, eyewear, body armor and apparel, has hired Ben Wallace as vice president of sales in the U.S.
BRUSSELS, Belgium—The European Twowheel Retailers Association (ETRA) has elected Erik Oddershede as its new president.
Oddershede is the director of the Danish trade association Danske Cykelhandlere, and has been a member of the ETRA Committee for 15 years.
NUNSPEET, the Netherlands—Shimano has created two new product teams to coordinate development of new technology for the Shimano and Pro brands out of the company's European headquarters in the Netherlands.
WETTER, Germany (BRAIN)—German lock leader Abus has taken home the Red Dot Design Award for two of its bike products.
The award went to Abus' new Bordo 6000 foldable lock as well as the Urbanaut e-bike helmet.
MISSOULA, MT (BRAIN)—The American Association of Highway and Transportation Officials’s Special Committee on U.S. Route Numbering has approved six new U.S. Bicycle Routes in the first move of its kind in nearly 30 years.
SANTA ROSA, CA (BRAIN)—Buff Inc. headwear is now distributed through Quality Bicycle Products, in a new agreement that Buff hopes will expand its presence in bike shops nationwide.
MONTREAL (BRAIN)—Quebec’s Argon 18 has signed on ESM Sport as its new distribution partner in France.
As of September 2011, the full line of new Argon 18 products will be available from ESM Sport. The line debuts Sept. 16-19 at the Paris Bike Show.
WASHINGTON, DC (BRAIN)—Imports of children’s bikes fell so precipitously through March that even a 30 percent increase in 700C imports did little to push the needle.
Imports ended down 9 percent over the first quarter, off 290,813 units from the same period last year.
Calling all Californian Cyclists: Advocacy groups urge you to reach out to Senator Barbara Boxer ASAP.
EMERYVILLE, CA (BRAIN)—Clif Bar kicked off its annual 2 Mile Challenge this week, marking the fifth year for the nationwide campaign encouraging people to reduce carbon dioxide emissions by cycling for trips two miles or less.
PAAL-BERINGEN, Belgium (BRAIN)—The accolades keep coming in for Ridley's CEO and founder Jochim Aerts this year.
SAN JUAN CAPISTRANO, CA (BRAIN)—The Providence Cyclo-Cross Festival returns this fall with a retailer-only day scheduled for the first day of the three-day festival.