Industry News

CHICAGO (BRAIN) — SRAM’s replacement hydraulic brakes began to ship to dealers globally last week, and the company hopes to complete shipments of the redesigned MY15 road hydraulic brakes next week.

LEXINGTON, S.C. (BRAIN)  — Hawley has hired four new sales reps in territories across the U.S. Matthew McClendon takes on the region of East Ohio, West Pennsylvania and Michigan.

LAKE FOREST, Calif. (BRAIN) — Distributor Torcano Industries has hired two new outside reps for Southern California — Dennis Barrett and Sean Kneale of Evolution Sports Marketing.

Barrett will cover Santa Barbara and Los Angeles counties, while Kneale will cover Orange, Riverside and San Diego counties.

KETCHUM, Idaho (BRAIN) — Smith Optics has announced several new hires and staff promotions as the summer season approaches.

COLUMBUS, Ohio (BRAIN) — Adam Eldridge, the framebuilder behind custom steel road and cyclocross label Stanridge Speed Cycles, has launched a new U.S.-built stock bike line under the Wraith Fabrication brand.

LOS ANGELES (BRAIN) — Industry veteran Jackson Lynch has joined Pure Fix Cycles in the newly created position of director of marketing and brand strategy.

SALT LAKE CITY (BRAIN) — BRAIN's second Dealer Tour of 2014 gets underway Tuesday as BRAIN editors, sponsors and guests set out on bikes to visit shops around Utah's capital.

Tagged BRAIN Dealer Tour
The factory is shut down for now.

AUBURN, Wash. (BRAIN) — Last week’s riots near Ho Chi Minh City, Vietnam, so badly damaged Bor Yueh, which manufactures bike racks for Tubus and RackTime, that it is shut down for now, said Ortlieb USA president Jeff Scully.

BOULDER, Colo. (BRAIN) — The third annual CycloFemme rides held May 11 to mark Women's Global Cycling Day were held in 303 communities worldwide, the organization announced Monday.

Tagged Advocacy/Non-profits

BOULDER, Colo. (BRAIN) — Tim Johnson's Ride on Chicago (formerly Tim Johnson's Ride on Washington) is preparing for the annual five-day bike tour benefiting PeopleForBikes.

Johnson, a pro cyclocross racer, and 24 other riders will get underway May 29 in Kansas City, finishing in Chicago June 2.

Tagged Advocacy/Non-profits

TAIPEI, Taiwan (BRAIN) — Taiwanese executives with factories near Ho Chi Minh City, Vietnam — where rioters looted or destroyed dozens of businesses including some in the bicycle industry — are expected to quickly get production lines back in operation barring further assaults.

Detroit Bikes' new B-Type frame

DETROIT, Mich. (BRAIN) — In order to offer a better fit for smaller riders, American bike manufacturer Detroit Bikes has announced it will begin production on a new frame style, the B-Type, early next week.

HELENA, Mont. (BRAIN) — The Montana Bicycle Guild of Helena has announced the inaugural run of the Montana Enduro Series. The series is an outgrowth of Montana’s original enduro race, the popular Helenduro series, held every year since 2009.

Tagged Racing & Sponsorship / Events

PROVO, Utah (BRAIN) — Action camera brand Contour, which returned to the market with a new owner earlier this year, has signed pro freerider Cam Zink to use and endorse its cameras.

KETCHUM, Idaho (BRAIN) — Club Ride Apparel is now sponsoring the Optum Pro Cycling p/b Kelly Benefit Strategies road cycling team, which is competing in the Tour of California this week.

WILTON, Conn. (BRAIN) — Cannondale has released the third installment of its digital newspaper, the Cannondale Gazette, with separate versions showcasing the Giro d’Italia and Amgen Tour of California.

Tagged Web/Internet / Media/Publishing / Racing & Sponsorship

CHARLOTTE, N.C. (BRAIN) — Gita Sporting Goods has announced that it has hired The Weller Group to represent its products in New England. Gita sells products from Giordana, Pinarello, Pegoretti, DMT, Campagnolo, MOst and Gommitalia.

SEATTLE (BRAIN) — Commuters pedaling to work in Seattle, San Diego and Austin, Texas, on Bike to Work Day, Friday, May 16, can enjoy free electrolyte drinks provided by Nuun.

HO CHI MINH CITY, Vietnam (BRAIN) — Information on the rioting that may have partially destroyed or damaged a variety of Taiwanese-owned factories in Ho Chi Minh City is sketchy, but initial reports say at least a half-dozen were damaged or destroyed.

LOUISVILLE, Colo. (BRAIN) — Following its recent acquisition of Alchemy Wheel Works' spoke and rim business, component and tool supplier Wheels Mfg. is now offering a wide range of Sapim and Wheelsmith spokes, including custom lengths.

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