Industry News

TAICHUNG, Taiwan (BRAIN)—Like swallows to Capistrano, product managers are flocking to Taichung for Taichung Bike Week. (Click on story title then PDF link next to title to view Taichung Bike Week PDF newsletter).

Tagged Events / Taichung Bike Week

ATLANTA, GA (BRAIN)—Spincycle Sports Marketing’s Georgia Cup race series, now entering its 10th year, has risen to the top as one of the nation’s largest race series put on by a single promoter.

Tagged Events

GOLDEN, CO (BRAIN)—Feedback Sports has hired Jeff Nitta to further develop the company's sales and marketing efforts.

Tagged People

BAD URACH, Germany (BRAIN)—Götz Braun has been hired as Magura's new global marketing manager. He takes over from Martin Schäfer, who had been with the company more than 20 years.

Tagged People

LAGUNA HILLS, CA (BRAIN)—If you haven't seen them already, head on over to BRAIN's Resources Library (click on above link) to check out Pearl Izumi's "Driving Retail Success" articles for the full year.

Tagged BRAIN News

CFEprPlus has hit some home runs promoting their clients this holiday season.

SANTA MONICA, CA (BRAIN)—Santa Monica, California is working on creating a Bike Master Plan.

Tagged Media/Publishing

ALLENTOWN, PA (BRAIN)—The Gluskin Townley Group LLC came to agreement with Rails-to-Trails Conservancy (RTC) to provide strategic consulting and development of marketing opportunities for RTC’s Web site.

OLNEY, IL, (BRAIN)—Magura Direct, distributor of Magura, Vaude, and Uvex in the U.S. has teamed up with The Bike Cooperative as part of a concerted effort to expand its reach and offer better service to their existing dealer partners.

BOULDER, CO (BRAIN)—Bikes Belong has announced funding awards to five projects in its Fall 2010 grant cycle. These projects focus on seamless bicycle networks and new trails in their communities and will serve existing riders while inspiring new ones.

The five projects include:

Tagged Advocacy/Non-profits

VISTA, CA (BRAIN)—Haro has laid off seven Vista, California-based employees in an effort to realign its overhead with ongoing economic challenges and current market dynamics.

Just a quick Crankbrothers' Dreambikes update, where the vision is to turn a few bikes into hundreds for people of third world nations through Wheels4Life.

BERKELEY, CA (BRAIN)—The NorCal High School Cycling League raised $75,000 at its seventh annual CycleFest fundraiser, held recently at the Mill Valley Community Center.

Tagged Events

ROLLINSFORD, NH (BRAIN)—New Hampshire based distributor IBEX Sports is going dealer direct in the United States with Exposure Lights starting this month.

WEXFORD, PA (BRAIN)—EU Cycle Imports is now distributing the British brand Cotic in the United States.

Tagged Distributor news

"I was like, 'I'm born to do this.'"

—Dash, an avid cyclist turned avid bike polo player. Click on link to check out a recent LA Times feature story on bike polo gaining popularity in SoCal.

DALLAS, TX (BRAIN)—Alliance Data Systems Corporation has signed a long-term contract renewal with Trek Bicycle Corporation.

NIWOT, CO (BRAIN)—Deuter USA has hired Pinnacle Sales NW, Inc. for sales representation in the Northwest region covering Washington, Oregon, Idaho, Alaska and Montana.

VISTA, CA (BRAIN)—Electra Bicycle Company has expanded its logistics services with third-party logistics firm LeSaint Logistics to include Romeoville, Illinois.


WASHINGTON, D.C.—It’s “back to basics” for cycling advocates, after the midterm elections swept Republicans into power in the House and delivered an unexpected defeat to cycling’s most powerful supporter in Congress.


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