NEWBURY PARK, CA (BRAIN)—Giant is partnering with Burger King Corporation in the “Transform Your Way” Game tied to the June 24 release of the motion picture “Transformers: Revenge of the Fallen.”
LAUSANNE, Switzerland (BRAIN)—After an absence of four years, the UCI Mountain Bike World Cup will make its big comeback in the United States in 2010.
BOULDER, CO (BRAIN)—IMBA has selected Rod Judd as its new membership manager.
KENT, WA (BRAIN)—Diamondback marketing coordinator Trevor Knesal has exited the company. He had been with the company in that role since 2001.
CHICAGO, IL (BRAIN)—RentaBikeNow.com has expanded its coast-to-coast bike rental service to 157 North American cities to help travelers easily find and reserve quality bicycles.
NORRIDGE, IL (BRAIN)—The long and arduous ISO 9001 review process is over with Lexco Cable and Lexco Bike being awarded the coveted prize: ISO 9001:2008 certification.
ALBANY, NY (BRAIN)—Missy Giove, former mountain biking world champion, was being held on $250,000 bail on Thursday after federal authorities siezed more than 200 pounds of marijuana from a truck she was driving in upstate New York.
"We support compassion even for the most curious, smallest and least sympathetic animals. We believe that people, where they can be compassionate, should be, for all animals."
—PETA spokesman Bruce Friedrich, in response to President Obama swatting a fly during a TV interview.
COLUMBIA, MO (BRAIN)—A city of 84,000 people in Missouri has passed a bicyclist harassment ordinance making the throwing of objects, verbal assault and other offenses illegal, and a misdemeanor offense punishable by a $1,000 fine or one year of jail time.
SANTA CRUZ, CA (BRAIN)—While California state parks risk indefinite closure and school administrators wrestle with shrinking budgets, one bicycle education program in Santa Cruz County gains support and popularity among public high school students seeking entry into the world of cycling.
SAN CARLOS, CA (BRAIN)—Ritchey Design has hired Angelo DiGiovine as its senior marketing coordinator.
HELSINKI, Finland (BRIAN)—Accell Group NV has agreed to acquire all the shares in Raul Hellberg Oy and affiliated companies (‘Hellberg’). Hellberg is active in the market for bicycles, bicycle parts and accessories and has its head offices in Helsinki, Finland.
Congrats to True's Mark Riedy, who welcomed to the world a few weeks ago, Georgia Riedy, weighing in at 6 pounds and 19 inches.
NEW YORK, NY (BRAIN)—The New York leg of the Bicycle Film Festival starts today and runs through June 21 with five days of bike events—with parties, block parties, rock shows, art shows and, of course, the screenings.
Here's a short list of the events:
WASHINGTON, D.C. (BRAIN)—Committee on Transportation and Infrastructure chairman Jim Oberstar (D-MN) will outline plans for the new transportation authorization bill tomorrow at 2 p.m. (EST).
SAN JUAN CAPISTRANO, CA (BRAIN)—Outdoor Retailer attendee registration numbers for the 2009 Outdoor Retailer Summer Market show, held at the Salt Palace Convention Center in Salt Lake City, Utah, July 21-24, 2009, are meeting benchmarks from this time last year.
LONG BEACH, CA (BRAIN)—Profile Design has appointed Karen Sing as director of sponsorships and events.
In addition to her new role, Sing will continue as the wetsuit developer for Profile Design. Having worked in the triathlon industry for nearly 20 years, she is a familiar presence at events and expos.
BY NICOLE FORMOSA
OKANOGAN, WA—Every year in mid-June, cyclists on touring bikes loaded with bulging panniers start dropping by The Bike Shop in rural Okanogan, Washington, as they embark on pedaling pilgrimages across the country.
BY MATT WIEBE
PHILADELPHIA, PA—The industry let out a collective sigh of relief after realizing that the 13 percent sales drop in the fourth quarter of last year wasn’t an indicator as to how sales would trend this year.