Industry News

TAMPA, Fla. (BRAIN) —Atomik Carbon, a manufacturer of carbon wheels and components, has launched an experiential cycling events division and is kicking things off with a two-day bikepacking weekend in Florida.

PHILADELPHIA (BRAIN) — Fuji Bikes has become the exclusive bicycle sponsor for Steve Arpin and the Loenbro Motorsports Red Bull Global RallyCross team heading into the final race of the season in Los Angles and continuing into the 2018 season.

SAN LUIS OBISPO, Calif. (BRAIN) — Lezyne is entering the OE market with its LED lighting systems, offering the systems to e-bike makers.

Tagged Electric bike
Oakley's AR07 helmet

FOOTHILL RANCH, Calif. (BRAIN) — Oakley, which unveiled its first cycling helmets this summer, announced this week that it has reached an agreement to become the "Official Helmet and Smart Eyewear" sponsor of the 2017 Ironman World Championships, which takes place this weekend in Hawaii.

BOULDER, Colo. (BRAIN) — Camber Outdoors has announced six Camber Exchange events this fall. Three of these events will be the first-ever Camber Exchanges in their regions.

Tagged Events

TOPEKA, Kan. (BRAIN) — AAA Kansas, working with the Kansas Department of Wildlife, Parks & Tourism, as  introduced a program to help prevent cyclists from getting stranded with a mechanical problem.

SAINT-AUGUSTIN-DE-DESMAURES, Quebec (BRAIN) — Garneau has reached a new 3-year partnership agreement with the Little Bellas organization, a mountain bike organization whose goal is to help young women realize their potential through cycling.

Pop-up event series brings together brands, consumers, and media.
The Kona CrankTank Impact venue.

KETCHUM, Idaho (BRAIN) — CrankTank, an industry consulting group, has launched a new series of events for brands to engage with influencers, media and consumers. The series, called CrankTank Impact, is kicking off this week in Kona, Hawaii, where the Ironman World Championships is being held this weekend.

Tagged Events
NEW YORK (BRAIN) — Brian Berthold, owner of the mountain bike brand Tantrum Cycles, will appear on a new CNBC show Tuesday evening, trying to persuade some "Adventure Capitalists" to invest in a new Missing Link suspension design. 

ALISO VIEJO, Calif. (BRAIN) — WCUP, a Belgium-based sports nutrition brand, is upping its commitment to the North American market with the hiring of a U.S. brand manager, Sean Kneale, and the appointment of a U.S. marketing communications firm, Tim Jackson's PowWord Communications.

POOLE, United Kingdom (BRAIN) — UK-based Muc-Off has announced a minimum online advertised price policy for the U.S.

Tagged MAP

NELSON, British Columbia (BRAIN0 — NRG Enterprises will take over Canadian distribution of Benno Bikes, effective immediately.

NRG's network of sales reps will start selling Benno with Canadian price lists, booking programs, and demo bikes.

WATERLOO, Wis. (BRAIN) — Trek Bicycle has renewed its broadcast agreement to stream the DVV Verzekeringen Trofee and Soudal Classics cyclocross series, Europe's premier cyclocross series, live on the brand's website,

BROOMFIELD, Colo. (BRAIN) — As most parts of the bike industry struggle to provide consumers with experiences they can't get on their smart phones, bike demo events are becoming increasingly important.

SIMI VALLEY, Calif. (BRAIN) — Accell Group's Raleigh Electric and IZIP brands are both joining the Call2Recycle program to dispose of old e-bike batteries in a sustainable, environmentally-friendly manner.

Tagged Electric bike

BOULDER, Colo. (BRAIN) — PeopleForBikes is expanding its calendar of DRAFT Meetup events, which bring together people from across the bike industry, including product developers, event planners, tech innovators, advocates, artists and others. Beer is also involved.

CHATTANOOGA, Tenn. (BRAIN) — American Bicycle Group, the parent of Quintana Roo and Litespeed, has expanded its paint and bike assembly capabilities at its factory here. 

The company is now offering e-bike shipping certification for retailers.

PORTLAND, Ore. (BRAIN) — BikeFlights has adjusted its website to make it easier for people to ship bikes with batteries, including pedal assist e-bikes.

Tagged Electric bike

FARMINGTON, Utah (BRAIN) — Vista Outdoor Inc. has named Christopher T. Metz as the company's new CEO, effective Oct. 9. Metz also will serve as a member of the board of directors.

LAGUNA BEACH, Calif. (BRAIN) — Selle Royal Group has hired Priscilla Savord as retail sales and marketing specialist for Fizik and Crankbrothers in North America.


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