Serfas Saddles: How We Test
Industry News
Posted April 18, 2013
German brand makes leap into GPS; adds power meter compatibility with flagship Rox 10.0 model.
MALLORCA, Spain (BRAIN) — Sigma is taking aim at the enthusiast market with its first GPS-equipped bike computer that also uses the widely adopted ANT+ protocol to read data from external sensors and power meters.
Posted April 18, 2013
VAN NUYS, CA (BRAIN) — On Wednesday the Reuters news service, citing unnamed sources, reported that Easton-Bell Sports owner Fenway Partners was getting ready to sell the company.
Posted April 18, 2013
MONTEREY, CA (BRAIN) — Homing in on many brick-and-mortar retailers’ most daunting concerns—how to survive and thrive amid online price slashing and better market themselves in the crowded digital marketplace—the second edition of the IBD Summit kicked of Wednesday with a round of spirited programming.
Posted April 17, 2013
NEW YORK, NY (BRAIN) — A New York law firm is launching a website intended to help victims of bike crashes connect with people who may have seen the accident.
Cyclists involved in a crash can post to the new site, BikeWitness.org, via Twitter or with Facebook from a mobile device.
Posted April 17, 2013
KENT, WA (BRAIN) — Lapierre, a French bike brand with little presence in North America currently, will become "the premiere performance brand" within the newly formed Accell North America, the company said this week.
Posted April 17, 2013
MONTEREY, CA (BRAIN) — John Frothingham, USADA’s chief operating officer, had no surprises to rouse a lethargic after-lunch seminar dubbed “Clean Cycling: Suppliers and Sport Working Together.”
Posted April 17, 2013
OSAKA, Japan (BRAIN) — Mountain Bike Hall of Famer Junzo Kawai is back with a new company, SunXCD, offering a hubset, cranks and rims, and a promise of more things to come.
Posted April 17, 2013
SEYMOUR, CT (BRAIN) — Thule will be a presenting sponsor for the cross-country mountain bike race and the road time trial at June's GoPro Mountain Games in Vail, Colorado.
Posted April 17, 2013
COLORADO SPRINGS, CO (BRAIN) — Carmichael Training Systems is now offering coaching plans for clubs, teams and other groups of athletes.
Posted April 17, 2013
EAGLE, CO (BRAIN) — The town of Eagle, Colorado, is spending $60,000 to build a new mountain bike trail specifically for the high school mountain bike league's state championships this year.
Posted April 17, 2013
CANTON, MA (BRAIN) — Kryptonite plans to introduce a new Minimum Advertised Price policy for its products on June 1 and will soon launch a Buy Local Now program with SmartEtailing, the company said Wednesday.
Posted April 17, 2013
MONTEREY, CA (BRAIN) — Tony Lo offered a thumbnail sketch of the global cycling market through Tony’s Report — a short weather report for the industry.
Posted April 17, 2013
BOULDER, CO (BRAIN) — Trainer brand Kinetic is the latest to add SmartEtailing's Buy Local Now feature to its website. The feature allows consumers to see where they can pick up specific Kinetic products locally.
Posted April 16, 2013
ENCINITAS, CA (BRAIN) — Skins Compression has moved its North American headquarters from Portland, Oregon, to Encinitas, California, where it began operations Tuesday.
Posted April 16, 2013
MONTEREY, CA (BRAIN) — The industry has a new company in town — Accell Group North America. And its new structure is taking aim at the industry’s top three brands — Trek, Specialized and Giant.
Posted April 16, 2013
Product developers and the booming race format feed off each other.
By Don Stefanovich
PHOENIX, AZ (BRAIN) — “Yup, it’s on,” Dennis Yuroshek recalled of the moment in late April 2012 when he and girlfriend Carolynn Romaine decided to give it all up.
Posted April 16, 2013
NEWBURY PARK, CA (BRAIN) — Liv/Giant is supporting the first national women's cycling team in Afghanistan, which was featured on MSNBC recently and for which several bike
Posted April 15, 2013
OAKDALE, MN (BRAIN) — Traditionally a 50th anniverary is celebrated with gold, but in the home of Park Tool, it could only be blue. Blue suits and jackets for the company men, blue dresses and leggings for the ladies and blue mood lights around the perimeter colored Saturday evening a blue bash.
Posted April 15, 2013
SAN JUAN CAPISTRANO, CA (BRAIN) — Interbike opened registration Monday for retailers and media planning to attend this year's show. Show organizers also opened registration for its consumer day, called Interbike by Invitation.
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