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Posted March 23, 2015

HELSINKI (BRAIN) — Amer Sports, the owner of Mavic and several other outdoor sports brands, has added to its ball sports division with the purchase of the Louisville Slugger brand.

Posted in North America Tagged Mergers/Acquisitions
Posted March 23, 2015

TORONTO (BRAIN) — KindHuman Bicycles has hired Samantha Richter as a sales specialist.

Posted in North America Tagged People
Posted March 20, 2015

MOAB, Utah (BRAIN) — Western Spirit Cycling, a long-standing bike tour company, will use Squirt Lube and Bio-Bike Wash on all its trips this season. The company said it was attracted to Squirt's 100 percent biodegradable formula in making the agreement.

Posted in North America
Posted March 20, 2015

SAUSALITO, Calif. (BRAIN) — The German bike brand Bulls is coming into the U.S. market this spring, launching to consumers at next month's Sea Otter Classic. The brand has hired California-based OutsidePR as the public relations agency of record for Bulls Bike USA.

Posted in North America
Posted March 20, 2015
Accessory brand confines sales to bike industry, revises MAP and ends consumer-direct sales.

SAN DIEGO, Calif. (BRAIN) — Accessories brand XLAB is pledging its allegiance to the IBD by enacting a "XLAB Loyalty Program." The company, which makes hydration, nutrition and repair storage products for bicycles said it will now sell only to authorized dealers and distributors in the bike industry.

Posted in North America
Posted March 20, 2015

SACRAMENTO, Calif. (BRAIN) — New Mexico-based distributor Bicycle Technologies International is the new exclusive U.S. distributor of Rivet Cycle Works leather products. 

Posted in North America
Posted March 20, 2015

TAIPEI, Taiwan (BRAIN) — Industry veterans Steve Metz and Rafe Schlager are at Taipei Cycle not only to promote a new aftermarket product, but to sell what they see as a valuable technology for both OEs and cyclists.

Posted in International Tagged Tradeshows and conferences / Taipei Cycle Show
Posted March 19, 2015

MONTEREY, Calif. (BRAIN) — The Sea Otter Classic will literally show attendees how to get to a brand's booth, where the daily morning yoga sessions are and the closest route to the beer garden with a new smartphone app.

Posted in North America Tagged Sea Otter Classic
Posted March 19, 2015
In a sit-down with BRAIN at Taipei Cycle, SRAM’s CEO also discusses the company’s move into electronic shifting and its upcoming move in Chicago.

TAIPEI, Taiwan (BRAIN) — By mid-morning Thursday, SRAM’S booth at the Taipei Cycle Show was bustling with visitors as Stan Day — the company’s co-founder, CEO and president — stood nearby greeting friends and customers.

Posted in International Tagged Tradeshows and conferences / Taipei Cycle Show
Posted March 19, 2015
Kask general manager Diego Zambon and sales manager Ylenia Battistello

TAIPEI, Taiwan (BRAIN) — Kask, the Italian helmet company, will soon boost its presence in the mountain bike market, showing off samples of a new helmet at Sea Otter. 

Posted in International Tagged Sea Otter Classic / Tradeshows and conferences / Taipei Cycle Show
Posted March 19, 2015
The Zeta road post has 25 millimeters of drop.

TAIPEI, Taiwan (BRAIN) — Getting road riders on board with a dropper post is no small challenge — off-road riders accept change much more readily than the pavement crowd, KS Suspension’s Rick Taylor believes. 

Posted in International Tagged Tradeshows and conferences / Taipei Cycle Show
Posted March 19, 2015
Dahon hopes to release the electric MoDe:Me in 2016.

TAIPEI, Taiwan (BRAIN) — Just over a year ago, Dahon announced its partnership with Ford Motor Co. to develop a line of bikes inspired by the automaker’s classic cars.

Posted in International Tagged Electric bike / Tradeshows and conferences / Taipei Cycle Show
Posted March 18, 2015
This year's ride to benefit PeopleForBikes will depart from Minneapolis.

BOULDER, Colo. (BRAIN) — Professional cyclist Tim Johnson is once again leading a long group road ride to benefit PeopleForBikes and increase awareness of bike advocacy efforts. 

Posted in North America Tagged Advocacy/Non-profits
Posted March 18, 2015
SAN JUAN CAPISTRANO, Calif. (BRAIN) – Interbike organizers said that the 2015 show will take over one more hall at the Mandalay Bay Convention Center.
Posted in North America Tagged Tradeshows and conferences / Interbike
Posted March 18, 2015

LONDON (BRAIN) — Zwift has appointed Steve Beckett as VP of marketing and customer acquisition. Beckett will begin immediately and will be based in London.

Posted in North America Tagged People
Posted March 18, 2015
Rise of dollar against euro leaves little doubt that prices will have to be raised.

TAIPEI, Taiwan (BRAIN) — Despite the uncertainty over how the high-priced dollar will impact sales in Europe, the merger of COLIBI and COLIPED, two longtime European trade associations, unites European bicycle manufacturers and component makers for the first time.

Posted in International Tagged Tradeshows and conferences / Taipei Cycle Show
Posted March 18, 2015
Praxis Works’ 10-40T 10-speed cassette will retail for $129.99.

TAIPEI, Taiwan (BRAIN) — Praxis Works’ Adam Haverstock believes you shouldn’t have to cut a fat check to SRAM or Shimano or Frankenstein your existing 10-speed mountain drivetrain to get a wide-range 1-by setup.

Posted in International Tagged Tradeshows and conferences / Taipei Cycle Show
Posted March 18, 2015

TAIPEI, Taiwan (BRAIN) — Taking on a category-defining brand like Garmin may sound like a risky move, but Lezyne owner Micki Kozuschek figures his accessory brand’s strong background in LED lights — currently 45 percent of the company’s overall turnover — gives it a leg up.

Posted in International Tagged Tradeshows and conferences / Taipei Cycle Show
Posted March 18, 2015
Taiwan President Ma Ying-jeou touted the island’s bike manufacturing prowess at Taipei Cycle’s opening ceremony Wednesday.

TAIPEI, Taiwan (BRAIN) — While exports of Taiwan-made bicycles took a minor dip in 2014, the export of LED cycling lights registered a 41 percent increase as cyclists paid more attention to their safety, according to government data released at the opening of Taipei Cycle on Wednesday.

Posted in International Tagged Tradeshows and conferences / Taipei Cycle Show
Posted March 17, 2015
The accessories brand is already established in Europe, Asia and other regions.

SANTA CRUZ, Calif. (BRAIN) — Supacaz has opened a facility here to service retailers in the U.S., Canada, Mexico, and the Caribbean.

Posted in North America

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