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Posted June 17, 2016

BLOOMINGTON, Minn. (BRAIN) — When internet rumor mongers began chattering about problems at Surly Bikes, suggesting the QBP-owned brand was ripe for a shut down or sell off, brand manager Paul Zeigle decided to get ahead of the story.

Posted in North America
Posted June 16, 2016

HELSINKI (BRAIN) — Amer Sports has hired Sebastian Lund as its new chief HR officer and member of the company's executive board. Lund, who joins Amer Sports after a 20-year career at Procter & Gamble in the United States and Europe, replaces Terhi Heikkinen, who is leaving the company at the end of August.

Posted in International Tagged People
Posted June 16, 2016

LOUISVILLE, Colo. (BRAIN) — Pearl Izumi is announcing a new "60-Day Fit Guarantee" that applies to all Pearl cycling apparel purchased at any Pearl Izumi partner specialty bike shops.

Posted in North America
Posted June 16, 2016

SAUSALITO, Calif. (BRAIN) — OutsidePR has made two new additions to its team. Harry Benyon will be joining as an account manager, coming from London, England, where he gained experience working for brands in the European outdoor industry.

Posted in International
Posted June 16, 2016

GREENVILLE, S.C. (BRAIN) — Boyd Cycling has hired Aspekt Brand Communications as its agency of record for the U.S.

Posted in North America
Posted June 16, 2016

LEXINGTON, S.C. and LÉVIS, Quebec (BRAIN) — Hawley-Lambert has laid off 13 staff from its Lexington offices as it continues to integrate both companies and finalizes the transition of back-end functions to Lévis, Quebec.

Posted in North America
Posted June 16, 2016

SEATTLE (BRAIN) — Nuun & Ccompany will provide hydration education and product support at the REI Outessa Summits, three-day women's events to be held in Lake Tahoe in August and near Salt Lake City in September.

Posted in North America
Posted June 16, 2016

WHITE RIVER JUNCTION, Vt. (BRAIN) — Ibex Outdoor Clothing has hired Scott Parr to lead its sales team as vice president effective immediately.

Posted in North America Tagged People
Posted June 16, 2016
Company is surveying retailers about their needs and wants.
Chris Chance with a new Yo Eddy.

ASHLAND, Ore. (BRAIN) — Fat Chance Bicycles, which returned from a long dormancy at the 2014 Interbike show, is now looking to build a small IBD dealer base alongside its consumer direct sales program.

Posted in North America
Posted June 16, 2016

MANCHESTER, N.H. (BRAIN) — Parts and accessories brand Serfas is the latest to join The Bike Cooperative's growing network of supplier partners. Effective immediately, members of the retail co-op will earn rebates on their purchases of all Serfas-branded products.

Posted in North America
Posted June 15, 2016

MADISON, Wis. (BRAIN) — John Burke, president of Trek Bicycles, has authored a new book, “12 Simple Solutions to Save America,” which becomes available this week on Amazon and Barnes & Noble. It’s the second book by Burke, who released his first book on his father’s life in 2012.

Posted in North America
Posted June 15, 2016

SAN JUAN CAPISTRANO, Calif. (BRAIN)  — Interbike has signed up the Trombone Shorty & Orleans Avenue band to headline the Fall CycloFest festival at the U.S. National Whitewater Center, in Charlotte, North Carolina.

Posted in North America Tagged Events / Interbike
Posted June 14, 2016

DENVER — The Electric Bike Expo heads to Denver on Friday, giving consumers an opportunity to test ride more than 100 electric bikes from several exhibiting brands.

Posted in Industry News Tagged Electric bike
Posted June 14, 2016

SANDY, Utah (BRAIN) — Reynolds Cycling has promoted Travis Erwin, its current European general manager, to director of global sales. Erwin, who has been based in the Netherlands, will relocate to Reynolds headquarters near Salt Lake City for the role.

Posted in International Tagged People
Posted June 13, 2016

MADONE, Italy (BRAIN) — Vittoria Industries has invested in Zehus, a Milan, Italy-based start up that makes the BIKE+, a rear hub that contains a motor and all associated electronics and battery to power a bike. The product creates a hybrid-type vehicle as it regenerates energy from riding to charge the battery.

Posted in North America Tagged Electric bike
Posted June 13, 2016

PORTLAND, Ore. (BRAIN) — Cyclone Bicycle Supply is now distributing the Maxima Racing Oils BIKE line of chain lubricants, cleaning products, brake fluid, suspension oils and detailer.

Posted in North America
Posted June 13, 2016

OLNEY, Ill. (BRAIN) — Magura USA has hired Aaron Bilsing for Magura and Bosch sales and technical support for the East Coast.

Posted in North America Tagged People
Posted June 13, 2016

ST. PAUL, Minn. (BRAIN) — Park Tool has added Mathew Wiest and Riley Thiesfeld to its engineering team.

The company said the new hires will contribute to designing the 20-30 new products Park Tool launches each year.

Posted in North America Tagged People
Posted June 13, 2016
Osborn (left) and Jasch.

DENVER (BRAIN) — Gates Corporation has added two new positions on its engineering team.

Posted in North America Tagged People
Posted June 9, 2016

FOXBOROUGH, Mass. (BRAIN) — Todson has introduced a dealer-direct program, effective June 1, that employs independent agents throughout the U.S. to represent all of Todson’s brands — Topeak, OnGuard, Elite, MET and Velox.

Posted in North America

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