Industry News

BOSTON, MA (BRAIN)—Lance Armstrong, the seven-time Tour de France champion, has entered the 2008 Boston Marathon.

MORGAN HILL, CA (BRAIN)—Bob Margevicius, Specialized’s vice president of bicycle research and development, is moving to New Zealand but will remain with the company full-time.

Mike Sinyard, founder and chief executive officer, said Wednesday that Margevicius was a “top executive who’s done a great job.”

Tagged People

ASHLAND, OR (BRAIN)—United Bicycle Institute (UBI) has hired three bicycle mechanic instructors with Jeff Menown, Nathan Riddle and Matt Eames.

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ASHLAND, OR (BRAIN)—United Bicycle Parts has added two new employees.

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BOULDER, CO (BRAIN)—Richard Fries, a top cycling journalist and ambassador to the sport, has joined the Bikes Belong team as a professional adviser to the Bikes Belong Foundation.

Tagged Advocacy/Non-profits

SANTA ANA, CA (BRAIN)—Designed to support the cause of cycling in America by making it affordable for first-time attending dealers, the NBDA’s scholarship program will grant 25 member dealers up to $1000 for all expenses related to participating at this year’s National Bike Summit in Washington, D.C.

Tagged Advocacy/Non-profits

NOVATO, CA (BRAIN)–Marin Bikes has added Jonathan Duncan to the Marin Bikes Canada team.

Duncan was hired to assist dealers with sales, warranty and technical service as well as travel for demo and consumer events.

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BRUSSELS, Belgium (BRAIN)–The European Union’s trade commissioner Peter Mandelson has retreated from his initiative to radically reduce the European Union’s use of trade defense instruments—including such things as its current anti-dumping duties on Chinese- and Vietnamese-made bicycles.

ANNECY, France (BRAIN)—Mavic will launch a full range of cycling footwear, apparel and accessories next year for the spring/summer season. The line will replace the Adidas cycling line.

TRENTON, NJ (BRAIN)—Hutchinson Tires North America marketing and communications manager Marc Gullickson has left the company.

He had been with the company in that capacity for nearly three years.

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CHULA VISTA, CA (BRAIN)—Jeff Deardoff, a longtime fixture in the San Diego area bicycling scene, passed away on Dec. 16 while on a road ride with friends on Palomar Mountain in San Diego County.

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"We had the biggest turnout of cycling celebrities of any of the Pro Nights we've ever put on. But for me, the highlight of the night was hearing about Project Rwanda from Tom Ritchey and Jonathan Boyer. It gives the event a significance that goes beyond bikes and racing."

MACON, GA (BRAIN)—Ronnie Thomson didn't live to see 69 this Thursday, but he did live long enough to touch everyone in the bicycle industry including most of all his employees.

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"You can point the finger at him (Tony Romo), you can talk about the vacation (with Jessica Simpson), and if you do that, it's really unfair. That's my teammate."

Vincent Hanna (Al Pacino): You know, we are sitting here, you and I, like a couple of regular fellas. You do what you do, and I do what I gotta do. And now that we've been face to face, if I'm there and I gotta put you away, I won't like it.

LAKE FOREST, CA (BRAIN)—Mountain biking legend Hans Rey has decided to stay put for at least two more years with main sponsors GT Bicycles and Fox Racing Shox.

Rey has some new sponsorships for 2008 as well including Italian-based Met Helmets and Ergon Bike Ergonomics for grips and backpacks.

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SAN FRANCISCO, CA (BRAIN)—Dispatch, a San Francisco-based marketing communications agency, broadened its presence in the bicycle industry by announcing its working relationship with Shimano American Corp.

MORGAN HILL, CA (BRAIN)—In the search for a pedal-powered solution to offset climate change, you may remember Specialized partnered with Google and Goodby, Silverstein & Partners to host the Innovate or Die Pedal-Powered Machine Contest.

BOULDER, CO (BRAIN)—Bicycle Retailer and Industry News has contracted with Growth Cycle of Boulder, CO, producer of the Selling Cycling staff training program, creating two types of retailer-specific content for the print and online editions.

Tagged BRAIN News

LOS ANGELES, CA (BRAIN)—Local blogger Will Campbell and Cato Institute senior fellow Randal O'Toole compare and evaluate other cities' bicycle infrastructures in the L.A. Times.

Visit link to read the debate.

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