LUGANO, Switzerland (BRAIN) — Effetto Mariposa has hired Aspekt Brand Communications, a new PR and marketing firm headed by industry veteran Suzette Ayotte, to handle its public relations in the USA.
FERNDALE, Wash. (BRAIN) — Bicycle Technologies International will distribute Anvl Components' full product line, the companies announced Monday.
ORANGE, Calif. (BRAIN) — Sport legends Chris McCormack and Timo Bracht will each speak at this summer's Global Conference, an event produced by Triathlon Business International.
The event is July 9-11 in Roth, Germany, in conjunction with the Challenge Roth triathlon.
BOULDER, Colo. (BRAIN) — Specialized and Shimano were the top vote getters in multiple categories in BikeRadar's 2015 Most Wanted Awards.
BOULDER, Colo. (BRAIN) — Members of The Bike Cooperative will soon be able to tell what products are selling at retail across the Co-op's membership, via data from participating Co-op members aggregated by The NPD Group. Co-op members will also have access to industry-wide category-level sales data from the NPD.
KENT, Wash. (BRAIN) — Seattle Bike Supply has launched a new program to support cycling advocacy organizations that are focused on growing participation in North America.
The first recipient of support from the program is Trips for Kids.
WILMINGTON, Del. (BRAIN) — Blue Bicycles continues to expand its U.S. salesforce with additional reps in key territories.
"We continue to grow and see our independent reps as a critical way to serve our customers," said Steve Harad, the CEO of Blue Bicycles.
SIMI VALLEY, Calif. (BRAIN) — Haibike plans to show a new Yamaha motor-driven collection of e-bikes at next week's Sea Otter Classic, which will mark the one-year anniversary of the Accell brand's introduction to the U.S. market.
(BRAIN) — The BikeAid app is a global bike store locator with thousands of bike stores listed. The app is available as a free download for iOS and Android mobile devices.
NASHUA, N.H. (BRAIN) — Mountain bike legend Brian Lopes has signed with Slytech Protection, while dirt rider Mike Montgomery has signed with Slytech and with its sister brand, Shred Optics. Shred and Slytech are each owned and distributed by New Hampshire-based Anomaly Action Sport.
NEWBURY PARK, Calif. (BRAIN) — Giant USA has promoted several of its employees to new roles, starting with John "JT" Thompson, who has been promoted to executive director.
Thompson will still be in charge of Giant's sales and retail services, and now adds Credit, Product, and Marketing.
CLEVELAND, Ohio (BRAIN) — Boom Nutrition, the maker of Carb Boom! Energy Gels, has announced the hiring of three new sales agencies.
VANCOUVER, British Columbia (BRAIN) — Novato, Calif.-based distributor BikeSmart Inc. has signed a U.S. distribution agreement with Rubbers, a line of bicycle inner tubes based out of Vancouver, BC.
MURRIETA, Calif. (BRAIN) — Turner Bicycles has begun selling factory-direct to consumers in areas of North America where there is no authorized Turner dealer, the company said Thursday.
GREENSBORO, N.C. (BRAIN) — Bikerumor has promoted Zach Overholt from tech editor to managing editor, putting him in charge of all freelance and full-time contributors to the cycling tech blog.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike is working with My City Bikes, the maker of free mobile apps that provide resources for beginner cyclists in specific communities, including 130 so far in the U.S.
CARLSBAD, Calif. (BRAIN) — As a strong U.S. dollar continues its tight grip on a weak euro, Campagnolo North America is doing what few companies choose to do. Since February, the high-end Italian component maker has dropped its wholesale prices to U.S. distributors 18 percent.
RENO, Nev. (BRAIN) — Erica Greif, a member of the ZOCA-Halo Sports Hedrick Women's Racing Team, died Tuesday night in an auto accident on the way to this week's Redlands Bicycle Classic in Southern California. She was 23.
COLORADO SPRINGS, Colo. (BRAIN) — Limited tickets are still available for the USA Triathlon Hall of Fame Induction Ceremony, to be held Saturday, April 18, at the Harvard Club in downtown Boston.
CARLSTADT, N.J. (BRAIN) — Action Bicycle USA has hired Chris Ballard as an outside sales rep for the New York metro area territory (the five boroughs and Westchester). He will be representing Action Bicycle USA exclusively.