Serfas: All Riders Welcome
Industry News
Posted April 17, 2013
MONTEREY, CA (BRAIN) — Tony Lo offered a thumbnail sketch of the global cycling market through Tony’s Report — a short weather report for the industry.
Posted April 17, 2013
BOULDER, CO (BRAIN) — Trainer brand Kinetic is the latest to add SmartEtailing's Buy Local Now feature to its website. The feature allows consumers to see where they can pick up specific Kinetic products locally.
Posted April 16, 2013
ENCINITAS, CA (BRAIN) — Skins Compression has moved its North American headquarters from Portland, Oregon, to Encinitas, California, where it began operations Tuesday.
Posted April 16, 2013
MONTEREY, CA (BRAIN) — The industry has a new company in town — Accell Group North America. And its new structure is taking aim at the industry’s top three brands — Trek, Specialized and Giant.
Posted April 16, 2013
Product developers and the booming race format feed off each other.
By Don Stefanovich
PHOENIX, AZ (BRAIN) — “Yup, it’s on,” Dennis Yuroshek recalled of the moment in late April 2012 when he and girlfriend Carolynn Romaine decided to give it all up.
Posted April 16, 2013
NEWBURY PARK, CA (BRAIN) — Liv/Giant is supporting the first national women's cycling team in Afghanistan, which was featured on MSNBC recently and for which several bike
Posted April 15, 2013
OAKDALE, MN (BRAIN) — Traditionally a 50th anniverary is celebrated with gold, but in the home of Park Tool, it could only be blue. Blue suits and jackets for the company men, blue dresses and leggings for the ladies and blue mood lights around the perimeter colored Saturday evening a blue bash.
Posted April 15, 2013
SAN JUAN CAPISTRANO, CA (BRAIN) — Interbike opened registration Monday for retailers and media planning to attend this year's show. Show organizers also opened registration for its consumer day, called Interbike by Invitation.
Posted April 15, 2013
BOULDER, CO (BRAIN) — Bike geeks and computer geeks (and one and the same) will come together next month at a "Hackfest" here, where developers will be challenged to come up with bike-themed mobile or web applications in three hours or less.
Posted April 15, 2013
OMAHA, NE (BRAIN) — Trek dealers are being invited to a webinar on improving sales hosted by Harvest Retail Marketing, a marketing agency exclusively serving independent Trek Bicycle retailers.
Posted April 12, 2013
BOULDER, CO (BRAIN) — Retail sales are trending down through the first quarter this year compared to last year but that’s no reason for suppliers to panic, JJ Rudman, retail analyst for Leisure Trends Group, told attendees on a webinar yesterday.
Posted April 12, 2013
TEMPE, AZ (BRAIN) — Pivot Cycles has promoted Lisa Cramton to marketing manager.
Posted April 12, 2013
BETHEL, CT (BRAIN) — Dorel is launching Cannondale Sports, its first company owned store, to sell and display bikes from Cannondale, GT, Schwinn and Mongoose as well as Cannondale and Sugoi apparel, and parts and accessories. It will also offer Guru fit.
Posted April 11, 2013
AIGLE, Switzerland (BRAIN) — The UCI said it won't enforce a rule this season that penalized its licensed athletes who competed in non-sanctioned events. But cycling's international governing body said it plans to enforce the rule next season.
Posted April 10, 2013
COSTA MESA, CA (BRAIN) — The National Bicycle Dealers Association has hired Rich Kelly as project director to head up new initiatives that will enhance the benefits available to the retail group’s members.
Posted April 10, 2013
AUSTIN, TX (BRAIN) — Several noted critics of Lance Armstrong are venturing into the retired racer's hometown this month to speak at a symposium about doping in cycling.
Posted April 10, 2013
FORT COLLINS, CO (BRAIN) — New Belgium Brewery, a Colorado beer maker that has often tied its fortunes to the bicycle, is hosting a summit of national bike advocacy leaders at its headquarters, starting Thursday.
Posted April 10, 2013
WASHINGTON, DC (BRAIN) — The U.S. Senate has approved REI's chief executive Sally Jewell as Secretary of the Interior.
Posted April 10, 2013
SEATTLE, WA (BRAIN) — The British bike brand Boardman Bikes has appointed its first North American sales direct, Fletch Newland. Newland has worked for FSA and Cervelo in the past.
Posted April 10, 2013
NEWBURY PARK, CA (BRAIN) — Barbara Greenlee of Bothell, Washington, is the latest winner of the Liv/giant bike design contest, which the Giant USA-owned women's bike brand runs with the Young Survival Coalition.
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