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Industry News

Posted July 7, 2016

TEMECULA, Calif. (BRAIN) — Intense Cycles has launched a new European division in Barcelona, Spain, that will house inventory and service supporting the majority of the continent. The Southern California-based mountain bike brand will continue to work with distributors in select European territories.

Posted in International
Posted July 7, 2016

COVINGTON, Ga. (BRAIN) — Hwa Fong Rubber Industrial Co. Ltd., the parent company of Duro Tire & Wheel, has appointed Katrina Huang to president of its North American subsidiary and Luke Musselman as director of business development, with a focus on the global bicycle market.

Posted in North America Tagged People
Posted July 6, 2016

VALLEJO, Calif. (BRAIN) — Wren Sports, LLC has appointed Llevant Carbon Fatbikes as its New Zealand distributor and authorized service center. Llevant is also using Wren's suspension forks on its fat bikes.

Posted in International
Posted July 6, 2016

SANTA CRUZ, Calif. (BRAIN) — Industry veteran Jon Forsberg has joined Ibis Cycles as COO. Forsberg, most recently of Specialized, has more than 23 years of experience in the bicycle industry, including stints with Santa Cruz Bicycles and Bontrager Cycles.

Posted in North America
Posted July 5, 2016

ST. CHARLES, Ill. (BRAIN) — Aventuron, an Illinois-based distributor, will now handle sales of Orange Bikes as the U.K. brand returns to the North American market. 

Posted in North America
Posted July 5, 2016

CAPITOLA, Calif. (BRAIN) — Velocity Commuting Solutions is selling Stromer and A2B e-bikes to corporate employees through mobile showrooms, employee test ride programs and fleet sales to corporations. The company also is offering to match employer purchase incentives up to $200 per bike.

Posted in North America Tagged Electric bike
Posted July 5, 2016

NOVATO, Calif. (BRAIN) — Marin Mountain Bikes Inc. has hired industry veteran Alan Rowland as its Northern California sales representative.

Posted in North America Tagged Sales Reps
Posted July 5, 2016

MANCHESTER, N.H. (BRAIN) — Tifosi Optics has joined The Bike Cooperative as the newest supplier partner of the retailer co-op. Effective immediately, members of The Bike Cooperative will earn rebates on their purchases of all Tifosi-branded eyewear, parts and accessories.

Posted in North America
Posted July 5, 2016
Linda Travis

FORT COLLINS, Colo. (BRAIN) — Niner Bikes has hired Linda Travis as inside sales manager along with Scott Sherman as the company's newest independent rep for the Midwest 

Travis joins Niner from Sierra Trading Post, where she handled website planning.

Posted in North America Tagged People / Sales Reps
Posted July 5, 2016

STOCKHOLM (BRAIN) — Thule Group has acquired the Dutch company GMG B.V., a child bike seat brand that sells in the Benelux market.

GMG B.V. had sales of 6.1 million euros ($6.8 million) in 2015, mostly under the brand Yepp.

Posted in International
Posted July 5, 2016

SAN CARLOS, Calif. (BRAIN) — Shane Armando will take over as U.S. sales manager for Ritchey Design, effective Thursday.

Posted in North America Tagged People
Posted July 1, 2016
UPDATED

LEXINGTON, S.C. (BRAIN) — Hawley will soon start distributing Mavic products in the U.S. The brand will also continue dealer-direct sales. Amer Sports, the owner of Mavic and Enve, also announced a new joint sales structure on Friday.

Posted in North America
Posted July 1, 2016

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike is revamping its Fit Symposium, which will be held for the second time this year, during the Interbike expo in Las Vegas. This year's edition will be curated with Medicine of Cycling, a group that organizes an annual academic conference in Colorado Springs. 

Posted in North America Tagged Interbike
Posted July 1, 2016

ANTWERP, Belgium (BRAIN) — Shimano Europe has agreed to acquire Lazer Sport NV, the Belgian helmet brand.

The companies agreed to the deal on Thursday. After clearance from authorities, the acquisition is expected to close in the second half of this year, Shimano said.

Posted in International Tagged Mergers & Acquisitions
Posted June 30, 2016
This year, Over the Hump moved to a new venue just up the hill from its former spot.

SAN CLEMENTE, Calif. (BRAIN) — For the past three years, Matt Wenger and John Russell, who direct the popular midweek Over the Hump race series in Southern California, have thought about hosting a ‘non-number plate’ event in Orange County. 

Posted in North America
Posted June 30, 2016

GOLDEN, Colo. (BRAIN) — Yeti Cycles has expanded its sales and purchasing departments with the hire of Nat Campbell as national sales manager, Amanda Bell as international sales coordinator, and Kristin Glovac, as purchasing coordinator.

Posted in North America Tagged People
Posted June 30, 2016

NEVERS, France (BRAIN) — Activa Capital, a mid-market private equity firm, has taken a majority stake in Look Cycle, alongside the brand's existing owners, Dominique Bergin and Thierry Fournier.

Posted in International
Posted June 30, 2016

LONDON (BRAIN) — UK antitrust authorities have approved the proposed merger of Wiggle and Chain Reaction Cycles, and the two companies are expected to complete the merger soon.

The UK Competition and Markets Authority approved the proposed merger on Thursday. 

Posted in International
Posted June 29, 2016
Australia-based online marketplace moves up to title position prior to Tour de France.

IRVINE, Calif. (BRAIN) — BikeExchange, an online marketplace based in Australia and recently expanding internationally, has become a co-title sponsor of the newly named Orica-BikeExchange team, previously known as Orica-GreenEdge.

Posted in International Tagged Racing & Sponsorship
Posted June 29, 2016

BOULDER, Colo. (BRAIN) — PeopleForBikes has announced a program designed to significantly increase cycling in areas of 10 American cities over the next three years.

Posted in North America Tagged Advocacy/Non-profits / Green Lane Project

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