Industry News

MONTECCHIO MAGGIORE, Italy (BRAIN) — Giordana Cycling Apparel has signed the ORICA-BikeExchange team to a multi-year agreement to wear Giordana technical apparel. The team will use Giordana clothing for all racing and training activities beginning in January. Giordana will also supply their women's team.

Tagged Racing & Sponsorship

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has sent out an email survey soliciting information that could change the timing and location of future shows. The survey was sent to exhibitors and retailers midmorning Friday.

Tagged Interbike

WESTON, Conn. (BRAIN) — Industry veteran Steve Cuomo is launching an e-commerce business that will start out with a narrow focus: bike tubes.

BALLSTON SPA, N.Y. (BRAIN) — Slovenia-based Unior Tools has launched a new U.S. website, uniorusa.com.

WASHINGTON (BRAIN) — President Obama on Thursday signed HR 4665, the Outdoor REC Act.

The law instructs the Department of Commerce and federal land management agencies to provide statistics on how the outdoor industry, including bicycling, contributes to the U.S. economy. 

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Some 60 industry executives, most affiliated with the e-bike industry, took time at a conference Thursday to review its recent successes and to set new goals for 2017.

Tagged Electric bike

ENCINITAS, Calif. (BRAIN) — A special Specialized Shiv that motorcycle racer-turned-triathlete Ben Bostrom rode at the Kona Ironman World Championships this year is being auctioned to benefit research related to the condition that may have led to the death of BMXer Dave Mirra, Bostrom's friend and training partner.

BOULDER, Colo. (BRAIN) — This week's edition of Verde Brand Communications' "Take Me Outdoors" podcast is devoted to the Outdoor REC Act, the legislation recently passed by Congress that would require federal agencies to track the economic impact of the outdoor industry.

LONGWOOD, Fla. (BRAIN) — Subrosa Brand Bikes has contracted with the Dennis Lee Co. and Manual Sales and Marketing to represent their brand and The Shadow Conspiracy. Dennis Lee will offer the brands in Florida, while Manual will sell in Oregon and Washington. Both brands are owned by Sparky's Distribution. 

Tagged Sales Reps

SAN JUAN CAPISTRANO, Calif. (BRAIN) — More than 60 industry executives — many representing the emerging e-bike industry in the U.S. market — are gathering Thursday to review gains made in 2016 and to plot legislative strategy for 2017.

Tagged Electric bike / Tradeshows and conferences
PeopleForBikes says global tariff reductions on bicycles and components are unlikely to be enacted soon.

BOULDER, Colo. (BRAIN) — International negotiations to reduce tariffs on products that help the environment — including bikes and components — have stalled.

TRYSIL, Norway (BRAIN) — Norwegian helmet and apparel brand Sweet Protection has appointed Verde Brand Communications as its public relations and communications agency of record.

SANTA FE, N.M. (BRAIN) — Bicycle Technologies International is now the exclusive U.S. importer and distributor for carbon forks from Italian manufacturer Columbus Tubing.

UPDATED. Company plans to open concept stores in prestigious capital cities.

GREENWICH, Conn. (BRAIN) — Italy's Pinarello bike brand has been purchased by L Catterton, a U.S.-based private equity firm. The luxury brand conglomerate LVMH, the owner of Louis Vuitton and other brands, is a part owner of L Catteron. A purchase price was not released.

Tagged Mergers & Acquisitions

BLOOMINGTON, Minn. (BRAIN) — Quality Bicycle Products will offer its Women's Internship Program again in the summer of 2017.

The company said the program offers interns the opportunity to gain valuable professional experience and leadership skills.

CHICAGO (BRAIN) — Abus Mobile Security Inc. has hired Oris Intel to monitor its minimum advertised pricing policy for its line of locks and helmets.

Tagged MAP

SANTA CRUZ, Calif. (BRAIN) — Suspension brand X-Fusion has launched a return policy whereby consumers can return the company’s products within a 30-day trial period for a full refund. 

LAS VEGAS (BRAIN) — The final Electric Bike Expo of 2016 opens Friday afternoon in Santa Monica, Calif. But organizers are already looking ahead to 2017, when the consumer bike demo and festival will host eight events, starting in Southern California and ending in Miami.

Tagged Electric bike

MOUNT KISCO, N.Y. (BRAIN) — This weekend, Eddy Merckx Cycles USA is celebrating the grand opening of its new USA office, showroom and warehouse here.

Sagan shows off a Osmo bottle in California last month.

SAUSALITO, Calif. (BRAIN) — Osmo Nutrition —  one of the most talked about new cycling nutrition products several years ago — is returning to the market in January after nearly a year of dormancy.

Tagged Racing & Sponsorship

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