Industry News

MONTEREY, Calif. (BRAIN) — Operators of the Sea Otter Classic have reached a 15-year agreement with Monterey County for use of the Laguna Seca Recreation Area for its annual event.

Tagged Sea Otter Classic
Velofix Minnesota partners Paul Schoening (left) and Al Watts.

MINNEAPOLIS, Minn. (BRAIN) — The owners of VeloFix Minnesota, who eventually plan to operate Velofix vans throughout the state, will hold a grand opening party this Thursday in conjunction with a local Mercedes Sprinter dealership.

Tagged Mobile service

WATERLOO, Wis. (BRAIN) — The Trek CXC Cup, held at the bike company's headquarters since 2013, will become a UCI World Cup event this year.

Tagged Racing & Sponsorship

SAUSALITO, Calif. (BRAIN) — True Communications, a PR and marketing firm with many bike and outdoor industry clients, has hired Meredith Obendorfer as a senior vice president.

Obendorfer has extensive experience in strategic communications and a personal passion for adventure sports.

ANAHEIM, Calif. (BRAIN) — Box Components' BMX and mountain bike components, including its new Box One drivetrain, are now available nationwide from J&B.

Tagged Distributor news

NEW YORK (BRAIN) — CBS's 60 Minutes on Sunday aired a report on allegations that top racers have been using secret motors in competition.

Tagged Racing & Sponsorship

CHICAGO (BRAIN) — Brent Wegscheid is leaving Abus at the end of January to pursue other opportunities in Colorado. The company announced that Wegscheid will be replaced by Dan Rocha as Midwest sales manager. Rocha has previously worked at SRAM and Colnago USA.

Tagged People

DURANGO, Colo. (BRAIN) — Tailwind Nutrition has hired Jeremiah Jackson as its new director of sales. Jackson is a former sales manager at Honey Stinger and sales director for Sweetwood Cattle Company.

Tagged People
The distributor now carries Sidi, Forcefield Body Armor and Suomy helmets.

SANTEE, Calif. (BRAIN) — Ciclista-America, formed in 2013 as the exclusive U.S. distributor of Sidi cycling shoes, has expanded with the addition of Forcefield Body Armor, and most recently, Suomy cycling helmets.

Tagged Sales Reps

MONTEREY, Calif. (BRAIN) – This year's Bicycle Leadership Conference in Monterey will pick up the conversation where it left off last year, examining some of the brutal truths facing our industry.

NEW YORK (BRAIN) — Kent International's Bicycle Corporation of America factory in South Carolina was the subject of a segment on CBS Evening News this week, which emphasized the factory's use of automation to reduce labor costs.

WATERLOO, Wis. (BRAIN) — Trek Bicycle will move its major dealer event, Trek World, from its traditional August dates to Oct. 30-Nov. 1 this year.

Organizers announced the event's name and logo on Wednesday.

DENVER (BRAIN) — A Colorado company is looking to replace the short-lived USA Pro Challenge stage race with a new race in the state this year. The Colorado Classic will be held August 10-13 and hold a UCI 2HC ranking, the same as the Pro Challenge, which has not been held since 2015.

Tagged Racing & Sponsorship
The Elliptigo Arc.

SAN DIEGO (BRAIN) — Traditional bike sales may have been flat — at best — in 2016, but sales of Elliptigo's "elliptical bicycles" were up 30 percent, company says.

A rendering of the indoor velodrome.

DETROIT (BRAIN) — City officals held a groundbreaking ceremony Tuesday for a new $4 million multi-sport complex that will include an indoor velodrome.

Jefferson County rangers to discuss e-bike study at a forum in Golden on Wednesday.

GOLDEN, Colo. (BRAIN) — Jefferson County Open Space rangers tested visitor awareness and acceptance of e-bikes last month at a small but popular urban park in the Denver suburbs.

Tagged Electric bike

OGDEN, Utah (BRAIN) — Mike Wilson, Americas brand manager for Amer Sports-owned Mavic, and Mavic community marketing manager Mark Niemiec have left the company to pursue other interests.

Tagged People

DENVER (BRAIN) — Haibike is moving its U.S. headquarters from Simi Valley, California, to Denver, and bringing on a new operations manager, Jed Paraso. The brand's new office is located in southeast Denver and will house sales, service, marketing and logistics.

Tagged Electric bike
Bill Smith at the IBD Summit on Wednesday

TEMPE, Ariz. (BRAIN) — Bill Smith doesn't see a distinction between the mass market and IBD channel. And he'd like to send some of his customers to bike shops.

Tagged IBD Summit

MINNEAPOLIS (BRAIN) — Greg LeMond's company has fired and is suing Connie Jackson, the CEO of LeMond Composites and a co-inventor of a key technology for the company. She has filed a countersuit.


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