CHICAGO (BRAIN) — SRAM has signed on as the official neutral race support (NRS) provider for the World Triathlon Corporation's US Ironman Series.
CARLSBAD, Calif. (BRAIN) — Andorran bike brand Commencal is setting up a U.S. office, showroom and warehouse in Carlsbad, California. Jerome Lacote will head up the business as the North American operations manager.
NEW YORK (BRAIN) — Liberty Interactive Corp. has divided itself in two, spinning off its digital commerce companies, including Backcountry.com and Competitive Cyclist.com, into a separate entity called Liberty Ventures Group.
NEWBURY PARK, Calif. (BRAIN) — Giant USA is calling out several of its U.S. competitors for selling outside the traditional IBD channel. In a sales letter sent to its dealers this week, John "JT" Thompson, Giant USA's executive sales director, included a chart (.pdf) that showed which of its major competitors sold consumer direct, or via sporting goods stores or online retailers.
SAN FRANCISCO (BRAIN) — Chrome Industries has hired Chris Silverman as the brand's new president.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has hired Rod Tomlinson for its sales team. He replaces Brian McKavic, who is moving to the East Coast with his family for a new opportunity.
Tomlinson was most recently the retail marketing project manager at Fox Head Inc.
WILMINGTON, Del. (BRAIN) — Blue Bicycles has hired creative and marketing veteran Matt Reece as the brand's director of marketing.
SEATTLE (BRAIN) — At this month's Ironman World Championships in Hawaii, the hydration brand Nuun will launch a program to assess athletes' hydration levels.
SANTA FE, N.M. (BRAIN) — Cane Creek Cycling Components was the only bicycle hardware manufacturer to make Outside magazine's new list of the Best Places to Work. The employee-owned manufacturer, based near Asheville, North Carolina, was Number 90 on the list of 100 workplaces that magazine deemed cool.
RALEIGH, N.C. (BRAIN) — A North Carolina Superior Court has appointed a receiver for the BMX brand Eastern Bikes and has barred the company's owners from selling any of its property.
BOULDER, Colo. (BRAIN) — Green Guru Gear will be at this month's VeloSwap in Denver to collect old bicycle inner tubes.
VeloSwap, billed as "the world's largest consumer bike show," will be held Saturday Oct. 18 at Denver's National Western Complex.
PORT COQUITLAM, British Columbia (BRAIN) — Live to Play Sports is adding Zipp to its selection of products from SRAM, with the brand's full range of carbon and alloy wheels, aero cockpits, bars, stems and seatposts available to Live to Play dealers across Canada starting in mid-October.
NEWPORT, Vt. (BRAIN) — Louis Garneau Sports is instituting a minum advertised price policy in Canada, effective Nov. 1. The company enacted a similar policy in the U.S. in 2012.
MOAB, Utah (BRAIN) — The Outerbike consumer bike festival opens this week in Utah, with skills clinics and guided rides scheduled for Wednesday and Thursday, followed by the Demo Days consumer expo from Friday through Sunday.
SAN FRANCISCO (BRAIN) — Mosi Bicycles, a three-year-old San Francisco brand than makes European-styled city bikes, is changing its name to Mozie Bicycles.
BOULDER, Colo. (BRAIN) — Frank Hugelmeyer has resigned as president and CEO of the Outdoor Industry Association, effective Oct. 3, the organization's board announced Tuesday.
PORTLAND, Ore. (BRAIN) — EcoSpeed, which has been making mid-drive electric bicycle motors since 2001, is in the last days of a Kickstarter fundraising campaign that would enable it to ramp up production.
BOULDER, Colo. (BRAIN) — Bikinvention 2 CC, the South African maker of Squirt wax chain lube, says it has settled the case it brought against its former U.S. distributor.
NEW YORK (BRAIN) — Charlie Issendorf, most recently a vice president at Champion System, has joined startup virtual training company Zwift as vice president of events for North America.
SANTA ROSA, Calif. (BRAIN) — Organizers of Levi's GranFondo, which will be held this Saturday in Sonoma County, California, expect the event will raise more than $1 million for charity.