NEWBURY PARK, Calif. (BRAIN) — Giant is rebranding its dedicated women’s line, formerly known as Liv/Giant. Starting with model year 2015, Giant’s women’s-specific line of bikes, apparel and gear will be simply Liv. The company sent a letter to U.S. dealers Friday announcing the change.
CHICAGO (BRAIN) — Robert Priest, director of OE sales and dealer marketing for SRAM Europe, will leave the company in early June. In an announcement about his departure, SRAM said Priest made the decision to leave to focus on treatment for a declining kidney condition.
SALT LAKE CITY (BRAIN) — BRAIN's second Dealer Tour of 2014 gets underway Tuesday as BRAIN editors, sponsors and guests set out on bikes to visit shops around Utah's capital.
BOULDER, Colo. (BRAIN) — The third and final winner of the Bell Built grant program for 2014 is the Richmond Regional Ride Center in Richmond, Virginia. The project accumulated 13,896 votes over the last two weeks on Bell’s Facebook page.
AUBURN, Wash. (BRAIN) — Last week’s riots near Ho Chi Minh City, Vietnam, so badly damaged Bor Yueh, which manufactures bike racks for Tubus and RackTime, that it is shut down for now, said Ortlieb USA president Jeff Scully.
BOULDER, Colo. (BRAIN) — The third annual CycloFemme rides held May 11 to mark Women's Global Cycling Day were held in 303 communities worldwide, the organization announced Monday.
BOULDER, Colo. (BRAIN) — Tim Johnson's Ride on Chicago (formerly Tim Johnson's Ride on Washington) is preparing for the annual five-day bike tour benefiting PeopleForBikes.
Johnson, a pro cyclocross racer, and 24 other riders will get underway May 29 in Kansas City, finishing in Chicago June 2.
TAIPEI, Taiwan (BRAIN) — Taiwanese executives with factories near Ho Chi Minh City, Vietnam — where rioters looted or destroyed dozens of businesses including some in the bicycle industry — are expected to quickly get production lines back in operation barring further assaults.
DETROIT, Mich. (BRAIN) — In order to offer a better fit for smaller riders, American bike manufacturer Detroit Bikes has announced it will begin production on a new frame style, the B-Type, early next week.
HELENA, Mont. (BRAIN) — The Montana Bicycle Guild of Helena has announced the inaugural run of the Montana Enduro Series. The series is an outgrowth of Montana’s original enduro race, the popular Helenduro series, held every year since 2009.
PROVO, Utah (BRAIN) — Action camera brand Contour, which returned to the market with a new owner earlier this year, has signed pro freerider Cam Zink to use and endorse its cameras.
KETCHUM, Idaho (BRAIN) — Club Ride Apparel is now sponsoring the Optum Pro Cycling p/b Kelly Benefit Strategies road cycling team, which is competing in the Tour of California this week.
WILTON, Conn. (BRAIN) — Cannondale has released the third installment of its digital newspaper, the Cannondale Gazette, with separate versions showcasing the Giro d’Italia and Amgen Tour of California.
CHARLOTTE, N.C. (BRAIN) — Gita Sporting Goods has announced that it has hired The Weller Group to represent its products in New England. Gita sells products from Giordana, Pinarello, Pegoretti, DMT, Campagnolo, MOst and Gommitalia.
SEATTLE (BRAIN) — Commuters pedaling to work in Seattle, San Diego and Austin, Texas, on Bike to Work Day, Friday, May 16, can enjoy free electrolyte drinks provided by Nuun.
HO CHI MINH CITY, Vietnam (BRAIN) — Information on the rioting that may have partially destroyed or damaged a variety of Taiwanese-owned factories in Ho Chi Minh City is sketchy, but initial reports say at least a half-dozen were damaged or destroyed.
LOUISVILLE, Colo. (BRAIN) — Following its recent acquisition of Alchemy Wheel Works' spoke and rim business, component and tool supplier Wheels Mfg. is now offering a wide range of Sapim and Wheelsmith spokes, including custom lengths.
PHILADELPHIA (BRAIN) — The first-ever U.S. Brompton Urban Challenge will be hosted by the City of Brotherly Love in late May. Brompton owners’ orienteering skills will be put to the test as they make their way to secret destinations and Philadelphia landmarks. The event will be held Saturday, May 31.
SACRAMENTO, CA (BRAIN) — In recognition of National Bike Month, the Silicon Valley Bicycle Coalition is sponsoring “Bike to Shop Day” on Saturday, May 17, with 90 area retailers to encourage cycling for short trips and errands and to promote shopping locally.