ASPEN, Colo. (BRAIN) — Melon Helmets of Germany has hired Backbone Media to manage its North American public relations. Meanwhile, ZG Collective, the exclusive U.S. distributor for Melon, is actively seeking independent sales representatives and new retailers in the United States.
BALDWIN, Calif. (BRAIN) — Benny Joseph Sr., a former owner of Crupi Parts, died Saturday at 79.
"Benny was instrumental in making Crupi the company that it is today," said Greg Swingrover, Crupi's current owner.
PHILADELPHIA (BRAIN) — Pope Francis will be given a custom Breezer bike when he arrives in the City of Brotherly Love this weekend.
MANNING, S.C. (BRAIN) — South Carolina Gov. Nikki Haley warmly greeted a gathering of Chinese manufacturers on Tuesday promising them her support to do whatever it takes to interest them in setting up a factory in South Carolina.
WILTON, Conn. (BRAIN) — Dorel Sports has named Jeff Spotts its new director of operations for North America. Spotts will be responsible for warehousing and logistics in North America.
COLORADO SPRINGS, Colo. (BRAIN) — USA Cycling is now offering a $50 annual Ride Membership, which offers recreational cyclists benefits including event accident medical coverage and a subscription to Bicycling.
NOVATO, Calif. (BRAIN) — Marin Mountain Bikes Inc. has added cycling industry veterans Jeff Haase, Justin Dittmer, and Ed Tyler to its sales team.
SAN DIEGO (BRAIN) — Mike Ely is returning to NiteRider, where he has been appointed VP of sales and marketing.
Ely has spent the last 2 ½ years as international sales director for JetBlack Cycling.
VENICE, Calif. (BRAIN) — Linus Bike has announced a program allowing customers to order bikes online with pickup at their local dealer.
The Linus Enhance Online is a new e-commerce platform that can integrate dealer inventory so that consumers can see where their preferred bike is in stock.
GOLDEN, Colo. (BRAIN) — Rotating Mass Media has hired Katherine Fuller to be the new online editor for Dirt Rag and Bicycle Times magazines. Fuller replaces Adam Newman, who was named editor-and-chief of Bicycle Times in July.
HILDEBRAN, N.C. (BRAIN) — DeFeet's has launched a short film, "The Graveled High Rouleur," that promotes adventure riding and the company's new socks.
The 8-minute film features company founder Shane Cooper and is set in the Prohibition Era in North Carolina.
LAS VEGAS (BRAIN) — Fast, powerful and unassuming — that's what bike cops are looking for in an e-bike, according to Spir Bikes, a new Indianapolis company.
Spir — pronounced "spire" — is developing a homegrown e-bike to serve the unique needs of police forces.
LAS VEGAS (BRAIN) — QBP has announced it will offer a first-ever Service Summit for East Coast retailers at its new distribution center in Lancaster, Pennsylvania.
LAS VEGAS (BRAIN) — Mobile bike repair service Beeline Bikes is at its first Interbike with a fresh feather in its cap: The Bay Area-based company has signed up its first seven franchisees in California.
LAS VEGAS (BRAIN) — Gray marketing and rampant online discounting are twin evils plaguing a host of brands. But Selle Italia is beefing up its fight to maintain control over its products and pricing.
LAS VEGAS (BRAIN) — Gov. Hickenlooper is not the only elected official from Colorado who was at Interbike on Wednesday. Lori Buck, the mayor of Fruita, Colorado, was also here, promoting her city as a location for bike media events, R&D testing, and even corporate relocation.
LAS VEGAS (BRAIN) — Jason Faircloth, a former vice president at Marin Bikes, is launching a new company selling Whyte brand bikes consumer direct in the U.S. Whyte is a U.K.-based brand that's been around since 1999.
MADISON, Wis. (BRAIN) — Trek Bicycles has announced that it is the first North American distributor of Unior Tools, which are made in Slovenia. The agreement was first announced at Trek World last month.
LAS VEGAS (BRAIN) — The National Interscholastic Cycling Association has added new leagues in Arkansas, New Jersey, North Carolina and Pennsylvania, bringing it to 19 total leagues for high school and middle school mountain bike racing. The organization announced the new leagues at Interbike on Wednesday.
LAS VEGAS (BRAIN) — Colorado Gov. John Hickenlooper on Wednesday announced the state's commitment of more than $100 million over the next four years for bike programs