BOULDER CITY, NV (BRAIN) — If you want to gauge just how much traffic OutDoor Demo gets, one way to do it is by the amount of water that’s ingested.
LAS VEGAS, NV (BRAIN) — Folding bike brand Tern has secured $4.3 million in funding from private investors, which the company will use to accelerate global expansion and to ramp up its product development.
LAS VEGAS, NV (BRAIN) — As rains continued to fall in Colorado Monday, several cycling businesses in sunny and dry (and hot) Las Vegas for the Interbike expo were gathering donations for Colorado flood victims.
LAS VEGAS, NV (BRAIN) — Stages Cycling, which launched its crankarm-based power meter at Interbike last year, announced three new models Monday as the 2013 Interbike opened with the Outdoor Demo.
Editor's note: Just in time for pre-Interbike reading, BRAIN's longtime legal analyst, Steve Hansen, takes a look at the implications of recent employer liability cases involving hosting parties where alcohol was served or was present.
LAS VEGAS, NV (BRAIN) — On Wednesday when exhibitors and retailers arrive at Interbike’s new home, Mandalay Bay, most will pause—struck by the sheer size of the hotel, its convention center, casino, pool, aquarium, restaurants and shopping mall.
LAS VEGAS, NV (BRAIN) — If you're lucky you can test ride a "dream bike" at Interbike's Outdoor Demo Monday or Tuesday. If you are extra lucky you might win one of the bikes in a raffle run by Easton.
WALNUT, CA (BRAIN) — Australia-based cycling product website BikeRoar.com is moving into the U.S. market with its first Interbike booth next week, and the hiring of a U.S. sales director.
BOULDER, CO (BRAIN) — The Outdoor Industries Women’s Coalition will recognize Jenn Dice, VP of government relations at Bikes Belong, and Anna Schwinn, lead engineer at QBP, with the Pioneering Woman and First Ascent awards at its annual Thought Leader and Awards presentation at Interbike next week.
FAIRFAX, CA (BRAIN) — Osmo Nutrition has launched three new hydration and recovery products formulated to meet women’s performance needs. Osmo co-founder and chief research officer Dr.
MINNEAPOLIS, MN (BRAIN) — LeMond LLC will introduce three models of a limited edition road bike at the Interbike expo in Las Vegas next week.
LAS VEGAS, NV (BRAIN) — Bianchi USA executives are calling the launch of the brand's Infiniti CV road bikes one of its more important product launches ever. The bikes feature the Countervail vibration canceling material in its layup.
CHARLOTTE, NC (BRAIN) — 2006 Tour de France champion Oscar Pereiro will attend the Interbike Expo next week, meeting attendees at the Pinarello booth. Pereiro also will ride the Viva Bike Vegas Gran Fondo Pinarello on the Saturday following the show.
SAN JUAN CAPISTRANO, CA (BRAIN) —Emotional-marketing guru Graeme Newell will be the keynote speaker for the Interbike Industry Breakfast as the trade expo opens later this month.
LONGMONT, CO (BRAIN) — Lazer has stepped up its support of the Clif Bar CrossVegas by sponsoring the Elite Women's race. With Lazer's support the race is offering equal prize lists for the men's and women's events, with more than $8,700 in prizes being offered across 30 places.
IRVINE, CA (BRAIN) — Shimano’s popular Interbike tech seminars are getting an extreme makeover for 2013. Record participation in 2012 spurred the company into streamlining the format to allow technicians to cover more topics and participants to get more hands-on training.
SAN JUAN CAPISTRANO, CA (BRAIN) — Consumers who can’t make it to Las Vegas on the final day of the Interbike trade show--through Interbike's invitation program--will be able to get a snapshot of the product and happenings there during a one-hour show on Universal Sports Network.
LONGMONT, CO (BRAIN) — Cyclocross mechanics who can write creative and compelling stories about their 'cross pit adventures could win merchandise worth $260 from CrossVegas sponsors Glacier Glove and Alaskan Hard Gear.
CRESTED BUTTE, CO (BRAIN) — The Mountain Bike Hall of Fame has announced its 2013 inductees and has announced a planned move from Crested Butte to Marin County, California.