SAN JUAN CAPISTRANO, CA (BRAIN)—Sales reps are often the forgotten souls of the bike industry, so Interbike is considering sponsoring the formation of a non-profit sales representative association.
SAN JUAN CAPISTRANO, CA (BRAIN)—Interbike attendees will have plenty of opportunity to immerse themselves in the world of triathlon thanks to special VIP access to the Ironman World Championship 70.3 the day before Interbike begins and an expansive Tri Zone at the expo itself.
SAN JUAN CAPISTRANO, CA (BRAIN)—To celebrate urban cycling and give the fast-growing category a dedicated platform, Interbike will debut the Urban Yard, presented by Chrome Industries at the industry trade show Sept. 14-16.
SAN JUAN CAPISTRANO, CA (BRAIN)—Interbike participants will now have more resources than ever for connecting with the industry, navigating the Expo and OutDoor Demo and engaging in social media through the Interbike mobile app, sponsored by Strava.
SAN JUAN CAPISTRANO, CA (BRAIN)—The Interbike Industry Party returns to celebrate 30 years of Interbike and the 30th anniversary of the formation of the legendary 7-Eleven professional cycling team.
SAN JUAN CAPISTRANO, CA (BRAIN)—As members of the cycling industry make plans to attend Interbike and the OutDoor Demo this September, Interbike wants to point out some key changes to the show's hours.
SAN JUAN CAPISTRANO, CA (BRAIN)—A recent flurry in buyer registration has prompted Interbike show organizers to extend the deadline for free retail attendee registration.
SAN JUAN CAPISTRANO, CA (BRAIN)—With 30 business days left before Interbike 2011, the 30th anniversary of the show has already surpassed last year’s show in overall size.
SAN JUAN CAPISTRANO, CA (BRAIN)—Interbike is installing Portland Design Works’ Circulus—a 132-foot circumference (40.2m), 45-degree wooden mini-velodrome inside the Sands Expo and Convention Center.
SUNCADIA, WA (BRAIN)—Interbike’s show director, Andy Tompkins, told Raleigh dealers that the annual show will again be in Las Vegas for 2012 as he laid out plans to put some zest back into this September’s show.
SAN JUAN CAPISTRANO, CA (BRAIN)—Interbike exhibitors and industry designers are invited to submit beautiful, smart and stylish clothing, accessories and bikes for potential inclusion in the Interbike City Style Fashion Show, presented Momentum Magazine.
SAN JUAN CAPISTRANO, CA (BRAIN)—The Interbike Women's Lounge, presented by the Outdoor Industry Women's Coalition (OIWC), will return in an expanded format to the Interbike Expo, held September 14-16, in Las Vegas.
SAN JUAN CAPISTRANO, CA (BRAIN)—Interbike opened buyer registration a month early this year and retailers are responding. Registration for the 30th edition of the industry's leading trade show is currently at more than 2,300 qualified buyers, a 160 percent increase over last year during the same time span.
SAN JUAN CAPISTRANO, CA (BRAIN)—Qualified buyers can register online to participate in the industry's premier tradeshow and demo event, the Interbike International Bicycle Expo 2011, September 14-16, preceded by OutDoor Demo on September 12 and 13.
SAN JUAN CAPISTRANO, CA (BRAIN)—Interbike will feature some new brands this year including apparel giant The North Face.
SAN JUAN CAPISTRANO, CA (BRAIN)—Continuing to serve more than 3,700 international visitors, Interbike renewed its ongoing international partnership with Uwe Weissflog, head of inMotion mar.com.
SAN JUAN CAPISTRANO, CA (BRAIN)—Interbike has formed an exhibitor advisory panel made up of 11 executives representing a broad range of manufacturers, suppliers and distributors operating within the international bicycle community.
SAN JUAN CAPISTRANO, CA (BRAIN)—Interbike has hired Elayna Caldwell in the newly created position of marketing director.
She had been marketing manager for Fox Racing Shox. She had been with the Northern California company for the last seven years.
SAN JUAN CAPISTRANO, CA (BRAIN)—In an effort to better understand how retailers utilize the industry's annual trade show gathering, Interbike has hired New York-based Harvey Research to survey retailers.