SAN JUAN CAPISTRANO, CA (BRAIN)—Interbike has hired Elayna Caldwell in the newly created position of marketing director.
She had been marketing manager for Fox Racing Shox. She had been with the Northern California company for the last seven years.
SAN JUAN CAPISTRANO, CA (BRAIN)—In an effort to better understand how retailers utilize the industry's annual trade show gathering, Interbike has hired New York-based Harvey Research to survey retailers.
SAN JUAN CAPISTRANO, CA (BRAIN)—Interbike will have new floor layout for the 2011 edition of its International Bicycle Expo (September 14-16).
SAN JUAN CAPISTRANO, CA (BRAIN)—Interbike has expanded its partnership with the Bicycle Products Suppliers Association (BPSA) in which it will work closely with them in determining future show strategies and to help the trade organization grow its membership.
OAK PARK, IL (BRAIN)—Bob Lickton is heading up efforts to form an association to represent the interests of brands that exhibit at Interbike.
SAN JUAN CAPISTRANO, CA (BRAIN)—Interbike show director Andy Tompkins said he is forming an advisory board to keep in touch with a broader base of the industry, a need exposed by the resistance to Interbike’s plan to move the tradeshow date and venue.
SAN JUAN CAPISTRANO, CA (BRAIN)—Two words sum up industry reaction to Interbike’s decision to return the annual tradeshow to Las Vegas next year: thank you.
SAN JUAN CAPISTRANO, CA—Interbike backed out of its decision to move the annual tradeshow to Anaheim late Tuesday, saying it would return to Las Vegas for at least two more years in the wake of weeks of industry requests to reconsider the new dates and venue.
SAN JUAN CAPISTRANO, CA—Interbike flipflopped its decision late today to move the industry's tradeshow to Anahaim in early August, saying instead it would return to Las Vegas.
WATERLOO, WI (BRAIN)⎯Trek will hold its private dealer product launch Aug. 7-10 next year, overlapping with Interbike, which takes place the same week.
Trek announced next year’s dates to dealers in a letter emailed today.
SAN JUAN CAPISTRANO, CA (BRAIN)—Interbike will release further details later this week on the 2011 show, according to show director Andy Tompkins.
TAICHUNG, Taiwan (BRAIN)—Taiwan’s bicycle industry—some 7,000 miles from Interbike’s offices in Southern California—is still buzzing over the trade show’s decision to move its annual show to early August in Anaheim. And it’s an angry buzz.
SAN JUAN CAPISTRANO, CA (BRAIN)—Interbike marketing staff will hit the road this fall to promote the show’s new venue and time to retailers.
SAN JUAN CAPISTRANO, CA (BRAIN)—The Interbike Outdoor Demo and International Bicycle Expo on Friday wrapped up a successful week of product demos, launches, business meetings and events as one of the industry's leading trade events.
LAS VEGAS, NV (BRAIN)—Interbike International Bicycle Expo and Health+Fitness Business Expo was up 3 percent for 2010 with more than 24,000 attending the five-day demo and tradeshow event.
LAS VEGAS, NV (BRAIN)—U.S. Congressman Earl Blumenauer cut the ribbon to let a flood of retailers into Interbike’s final indoor show at the Sands Convention Center yesterday morning moments after speaking at Interbike’s first-ever opening press conference.
LAGUNA HILLS, CA (BRAIN)—Putting an end to yearlong discussions and speculation of when Interbike would stage its 2011 show, organizers announced that it will be held Aug. 8-12. Anaheim is the host city through 2013.
ST PAUL, MN (BRAIN)—Dealers interested in attending one of the 2011 Park Tool Tech Summits can sign up at Park Tool Booth 3531 at Interbike.
“We will have access to the registration site and will be available to help or answer any questions you may have,” said Bill Armas, Park Tool’s marketing director.
MORGAN HILL, CA (BRAIN)—A small group of retailers, media and Specialized employees embark this morning on a 600-mile, six-day bike journey to Interbike as part of Specialized’s annual ride to draw attention to Susan G. Komen for the Cure.
SAN JUAN CAPISTRANO, CA (BRAIN)—Interbike has announced the details of the Tour de Lake Mead, a 24-mile ride that takes participating Interbike attendees through Lake Mead National Park to the lake and back. The ride leaves from the Interbike OutDoor Demo location in Boulder City, Nevada on Sept. 21, at 8 a.m.