MADRID, Spain (BRAIN) — Rotor Bike Components has boosted its North American presence by establishing a new U.S.-based headquarters in San Leandro, Calif.
NEWBURY PARK, Calif. (BRAIN) — Liv/giant has increased its support of Mountain2Mountain, a program that helped create the first-ever National Women's Cycling Team in Afghanistan.
MINNEAPOLIS (BRAIN) — Greg LeMond will be joining Eurosport as an on-air channel ambassador, providing analysis on the network's coverage of Paris-Roubaix, the Giro d'Italia and the Tour de France in a preview and review show called "LeMond on Tour."
Eurosport is broadcast in 54 European markets.
ATLANTA (BRAIN) — FE Sports is now handling sales and marketing of Wahoo Fitness products in Australia.
The agreement is effective immediately and includes Wahoo's full product line of cycling computers, heart rate monitors, cycling trainers, sensors and accessories.
CHICAGO (BRAIN) — SRAM has hired pro racer Alex Rafferty as its new European MTB public relations coordinator.
Rafferty will be based in Schweinfurt, Germany and work with SRAM's global MTB PR team in promoting all of SRAM's mountain bike brands: SRAM, RockShox, Avid, TRUVATIV and Quarq.
AIGLE, Switzerland (BRAIN) — The Sufferfest, a provider of indoor cycling training videos, is the first major sponsor of the UCI's Women Road World Cup series.
FT. COLLINS, Colo. (BRAIN) — Niner Bikes is sponsoring the GENCO Mongolia Bike Challenge, a seven-day mountain bike stage race in Mongolia. Members of the Niner-equipped Backcountry.com race team will participate in the event, held Aug. 1-7.
SCOTTS VALLEY, Calif. (BRAIN) — Easton-Bell Sports has extended its exclusive European distribution agreement with Shimano Europe for all EBS brands: Giro, Bell, Blackburn and Easton Cycling.
FT. COLLINS, Colo. (BRAIN) — Future PLC's cycling magazines and websites in North America and Europe will be unaffected by recent changes and layoffs at the company, a Future executive told BRAIN on Monday.
PORTLAND, Ore. (BRAIN) — Pro cycling fans around the world watched the first "Monument" single-day race of the 2014 season on Sunday, the historic Milan-Sanremo classic. This year's edition was 246 kilometers (153 miles) and included a monumental amount of rain throughout.
MADRID (BRAIN) — Rotor Bike Components has entered a new partnership with the Spanish private equity firm ProA Capital. The company said the agreement with ProA will "consolidate investment and provide growth capital for Rotor's ambitious business plan.
EUGENE, Ore. (BRAIN) — Wheel maker Rolf Prima has signed with Paragon Technologies to distribute the brand in South Africa and Namibia and handle all business in the region.
DUARTE, Calif. (BRAIN) — Folding bike maker Dahon has named Asli Bisiklet as its distributor in Turkey.
TAIPEI, Taiwan (BRAIN) — With a new general manager and a ground-up grassroots plan in place, French tire company Hutchinson is focusing on growing its North American market in 2014. Hutchinson is one of the world's oldest tire manufacturers, founded in France in 1890.
TAIPEI, Taiwan (BRAIN) ― Five local officials from Utah, including Mike Caldwell, the mayor of Ogden, Utah, are walking the halls at the Taipei Cycle Show meeting with more than a dozen companies in hopes they will open offices in the Beehive State.
TAIPEI, Taiwan (BRAIN) -- At a press conference held at the Taipei Cycle Show, folding bicycle manufacturer Dahon announced its return to Taiwan with a new company, Dahon TW. Dahon also plans to go public on the Taiwan stock exchange.
TAIPEI, Taiwan (BRAIN) ― Over the last few years Cambodia has snatched a chunk of manufacturing and assembly business away from Taiwan thanks to rock bottom wages and a European Union tariff of zero.
TAIPEI, Taiwan (BRAIN) — As the Taipei Cycle Show got underway this week, the state of the industry in Taiwan was explored further during the opening ceremony and ribbon cutting in Taipei.
TAIPEI, Taiwan (BRAIN) ― Sharing the same birthplace in California's Marin County, WTB and mountain biking are, in many ways, childhood best friends.