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Posted April 24, 2014

HELSINKI (BRAIN) — Mavic sales grew 8 percent in the first quarter of 2014, to 39 million euros ($54 million) worldwide, according to an interim report released Thursday by Mavic parent Amer Sports.  

Posted in International Tagged Earnings/Financial Reports
Posted April 18, 2014

AIGLE, Switzerland (BRAIN) — The Union Cycliste Internationale has hired Sebastien Gillot as its new head of communications. Gillot was most recently with the International Boxing Association, where he was head of communications and public relations.

Posted in International Tagged People / Racing & Sponsorship
Posted April 15, 2014

SAN FRANCISCO (BRAIN) — Campagnolo is the latest brand to create a cycling club on, where the component company's fans can share their ride information and socialize.

Posted in International Tagged Web/Internet / Mobile bike apps
Posted April 14, 2014

MADRID, Spain (BRAIN) — Rotor Bike Components has boosted its North American presence by establishing a new U.S.-based headquarters in San Leandro, Calif.

Posted in International
Posted April 9, 2014
Shannon Galpin with team members last year.

NEWBURY PARK, Calif. (BRAIN) — Liv/giant has increased its support of Mountain2Mountain, a program that helped create the first-ever National Women's Cycling Team in Afghanistan. 

Posted in International Tagged Advocacy/Non-profits / Racing & Sponsorship
Posted April 8, 2014

MINNEAPOLIS (BRAIN) — Greg LeMond will be joining Eurosport as an on-air channel ambassador, providing analysis on the network's coverage of Paris-Roubaix, the Giro d'Italia and the Tour de France in a preview and review show called "LeMond on Tour."

Eurosport is broadcast in 54 European markets.

Posted in International Tagged People / Media/Publishing / Racing & Sponsorship
Posted April 4, 2014

ATLANTA (BRAIN) — FE Sports is now handling sales and marketing of  Wahoo Fitness products in Australia.

The agreement is effective immediately and includes Wahoo's full product line of cycling computers, heart rate monitors, cycling trainers, sensors and accessories.

Posted in International Tagged Distributor news
Posted April 3, 2014

CHICAGO (BRAIN) — SRAM has hired pro racer Alex Rafferty as its new European MTB public relations coordinator.

Rafferty will be based in Schweinfurt, Germany and work with SRAM's global MTB PR team in promoting all of SRAM's mountain bike brands: SRAM, RockShox, Avid, TRUVATIV and Quarq.

Posted in International Tagged People
Posted April 2, 2014

AIGLE, Switzerland (BRAIN) — The Sufferfest, a provider of indoor cycling training videos, is the first major sponsor of the UCI's Women Road World Cup series.

Posted in International Tagged Racing & Sponsorship
Posted April 1, 2014
Evelyn Dong

FT. COLLINS, Colo. (BRAIN) — Niner Bikes is sponsoring the GENCO Mongolia Bike Challenge, a seven-day mountain bike stage race in Mongolia. Members of the Niner-equipped race team will participate in the event, held Aug. 1-7. 

Posted in International Tagged Racing & Sponsorship
Posted April 1, 2014

SCOTTS VALLEY, Calif. (BRAIN) — Easton-Bell Sports has extended its exclusive European distribution agreement with Shimano Europe for all EBS brands: Giro, Bell, Blackburn and Easton Cycling.

Posted in International
Posted March 31, 2014
Mike Van Abel speaks at the meeting.
MADRID (BRAIN) — The International Mountain Bicycling Association Europe welcomed 11 new nation members to its ranks on March 29 at the first official General Assembly since its creation in 2012. The General Assembly was the first order of business at IMBA Europe's third annual summit, which drew 52 participants from 18 countries to bring their distinct perspectives to bear on the future of mountain biking in Europe.
Posted in International Tagged Advocacy/Non-profits
Posted March 31, 2014

FT. COLLINS, Colo. (BRAIN) — Future PLC's cycling magazines and websites in North America and Europe will be unaffected by recent changes and layoffs at the company, a Future executive told BRAIN on Monday.

Posted in International Tagged Media/Publishing
Posted March 25, 2014
Kristoff on Sunday. Photo by courtesy of Showers Pass.

PORTLAND, Ore. (BRAIN) — Pro cycling fans around the world watched the first "Monument" single-day race of the 2014 season on Sunday, the historic Milan-Sanremo classic. This year's edition was 246 kilometers (153 miles) and included a monumental amount of rain throughout.

Posted in International Tagged Racing & Sponsorship
Posted March 21, 2014
Left to right: Ignacio Estellés, Pablo Carrasco, José Manuel Banqueri

MADRID (BRAIN) — Rotor Bike Components has entered a new partnership with the Spanish private equity firm ProA Capital. The company said the agreement with ProA will "consolidate investment and provide growth capital for Rotor's ambitious business plan.

Posted in International
Posted March 20, 2014

EUGENE, Ore. (BRAIN) — Wheel maker Rolf Prima has signed with Paragon Technologies to distribute the brand in South Africa and Namibia and handle all business in the region.

Posted in International Tagged Distributor news
Posted March 12, 2014

DUARTE, Calif. (BRAIN) — Folding bike maker Dahon has named Asli Bisiklet as its distributor in Turkey. 

Posted in International
Posted March 6, 2014

TAIPEI, Taiwan (BRAIN) — With a new general manager and a ground-up grassroots plan in place, French tire company Hutchinson is focusing on growing its North American market in 2014. Hutchinson is one of the world's oldest tire manufacturers, founded in France in 1890.

Posted in International Tagged Taipei Cycle Show
Posted March 5, 2014
Utah executives are hoping to draw new companies to the state.

TAIPEI, Taiwan (BRAIN) ― Five local officials from Utah, including Mike Caldwell, the mayor of Ogden, Utah, are walking the halls at the Taipei Cycle Show meeting with more than a dozen companies in hopes they will open offices in the Beehive State.

Posted in International Tagged Taipei Cycle Show
Posted March 5, 2014

TAIPEI, Taiwan (BRAIN) -- At a press conference held at the Taipei Cycle Show, folding bicycle manufacturer Dahon announced its return to Taiwan with a new company, Dahon TW. Dahon also plans to go public on the Taiwan stock exchange.

Posted in International Tagged Taipei Cycle Show


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