MALLORCA, Spain (BRAIN) — Sigma is taking aim at the enthusiast market with its first GPS-equipped bike computer that also uses the widely adopted ANT+ protocol to read data from external sensors and power meters.
KENT, WA (BRAIN) — Lapierre, a French bike brand with little presence in North America currently, will become "the premiere performance brand" within the newly formed Accell North America, the company said this week.
OSAKA, Japan (BRAIN) — Mountain Bike Hall of Famer Junzo Kawai is back with a new company, SunXCD, offering a hubset, cranks and rims, and a promise of more things to come.
MONTEREY, CA (BRAIN) — Tony Lo offered a thumbnail sketch of the global cycling market through Tony’s Report — a short weather report for the industry.
MONTEREY, CA (BRAIN) — The industry has a new company in town — Accell Group North America. And its new structure is taking aim at the industry’s top three brands — Trek, Specialized and Giant.
NEWBURY PARK, CA (BRAIN) — Liv/Giant is supporting the first national women's cycling team in Afghanistan, which was featured on MSNBC recently and for which several
SEATTLE, WA (BRAIN) — The British bike brand Boardman Bikes has appointed its first North American sales direct, Fletch Newland. Newland has worked for FSA and Cervelo in the past.
FRIEDRICHSHAFEN, Germany (BRAIN) — German Chancellor Angela Merkel will attend opening day of the Eurobike trade show this year, Wednesday, August 28.
Merkel will take about two hours to officially open Eurobike and then tour the show.
HEERENVEEN, Netherlands (BRAIN) – Accell Group will merge bike production for its Batavus and Sparta brands, the company announced this week. Production will consolidate under one roof at the company’s headquarters in Heerenveen.
HAMONT, Belgium (BRAIN) — The Belgian bike fitting brand Cyclefit, which was owned by the now-bankrupt distributor Veltec Benelux, has a new owner, former Veltec Benelux employee Niels Heuvelman.
TAIPEI, Taiwan (BRAIN) — German helmet maker Cratoni is taking a second stab in the U.S. The company recently announced plans to re-enter the already crowded lid market in North America, teaming up with SKS USA, which will be its exclusive distributor.
VAN NUYS, CA (BRAIN) — Easton-Bell Sports has named Zyro Limited its new exclusive distributor for Bell, Giro, Blackburn and Easton Cycling in the U.K. and Ireland.
NORCROSS, GA (BRAIN) — Bike maker SwiftCarbon Technologies HK Ltd. is opening its first U.S. subsidiary, which will be located in the Atlanta, Georgia, area and managed by former Blue Competition Cycles manager Chance Regina.
PORTLAND, OR (BRAIN) — Castelli, which established a separate triathlon division earlier this year, has signed two top triathlon pros to exclusive apparel contracts for 2013.
TAIPEI, Taiwan (BRAIN) — The international Taipei Cycle Show posted double-digit growth as visitors from a variety of Asian nations continued to step up their interest in higher-value bicycles, components and accessories.