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SARATOGA SPRINGS, NY (BRAIN) — Serotta will be providing GPM10, a London-based operator of bike touring and training camps, with a rental fleet of top-of-the-line Serotta MeiVici bicycles, the companies announced.

OEM powerhouse looks to build its own brand in the U.S.
Velo Senso saddle

BOULDER, CO (BRAIN) — While the Velo saddle brand is little known among U.S. bike consumers, the Taiwanese company behind the brand is a powerhouse in Asian OEM production, making saddles, grips and handlebar tape for a variety of major brands over the years.

PAAL-Beringen, Belgium (BRAIN) — Belgian bike manufacturer Ridley Bikes has hired Richard Wittenberg as vice president of international operations.

SCOTTS VALLEY, CA (BRAIN) — Easton-Bell Sports has ended its relationship with its longtime U.K. distributor, Madison.

Tagged Distributor news

HELSINKI, Finland (BRAIN) — Mavic’s sales rose 7 percent to $174 million (129 million euros) last year, and jumped 5 percent during the final quarter, according to Amer Sports. Amer Sports is the parent company of Mavic as well as Salomon, Atomic, Arc’teryx and other brands.

Tagged Earnings/Financial Reports

VICENZA, Italy (BRAIN) — Bianchi is buying Italian parts and accessories distributor Alpen By Verza Srl, the company announced Thursday. Alpen By Verza has been operating for more than 30 years.

Tagged Mergers, Acquisitions & Investments / Distributor news
Cyclists in Copenhagen. Photo courtesy European Cyclists' Federation

BRUSSELS, Belgium (BRAIN) — Nantes, France, will host the 2015 Velo-city conference, a meeting of more than 1,000 bike advocates and planners from around the world.

Tagged Advocacy/Non-profits

WESTLAKE VILLAGE, CA (BRAIN)—Cannondale wrapped up a four-day camp for its first title-sponsored WorldTour road race team on Monday, an event marked by the Hollywood-themed rider introduction in the heart of Southern California’s film industry. 

Tagged Racing & Sponsorship
Burry Stander. Photo courtesy Specialized

CAPE TOWN, South Africa (BRAIN) — Friends, family and supporters of mountain bike racer Burry Stander, who died after being hit by a car last month, are forming a foundation in his name in hope of

Tagged Racing & Sponsorship

CARSON, CA (BRAIN)—Custom apparel maker Champion System on Friday introduced its 2013 pro road cycling team, marking the second year for the world’s first Asian-based UCI Pro Continental squad.

Tagged Racing & Sponsorship
Blackwell

KENT, WA (BRAIN) — Seattle Bike Supply's longtime leader, Chuck Hooper, will step aside this spring as Greg Blackwell becomes president of the distributor, which is owned by the Accell Group.

AIGLE, Switzerland (BRAIN) — Ever wanted to work for a pro cycling team, helping top athletes prepare and recover, washing their clothes, making their food, and basically acting like a combination coach, physical therapist and mom?

Tagged Racing & Sponsorship / Events

BRUSSELS, Belgium (BRAIN)—The European parts and accessories trade association Coliped returns to Taipei Cycle this year as the biggest exhibitor with 93 booths in 9,000 square feet of space. 

Tagged Taipei Cycle Show

SAN DIEGO, CA (BRAIN) — Fallbrook Technologies is donating 1,000 of its NuVinci continuously variable hubs to Worldbike for use in developing countries.

Tagged Advocacy/Non-profits

LOUISVILLE, KY (BRAIN) — A Belgium software company, AFAS Software, has stepped up as a major sponsor of the UCI Cyclocross World Championships, to be held here the first weekend of next month.

Tagged Racing & Sponsorship
Burry Stander. Photo courtesy Specialized.

MORGAN HILL, CA (BRAIN) — The mountain bike racing community is mourning the loss of South African racer Burry Stander, who died after being hit by a car while training in his home country on Thursday.

Stander, 25, was a 2008 and 2012 Olympian and the 2008 UCI World Cup champion in the U23 category. 

From the December 2012 issue of Bicycle Retailer & Industry News
From the December 2012 BRAIN

BRUSSELS, Belgium (BRAIN) — The early months of this year could bring resolutions on one or more duty- and subsidy-related investigations currently under consideration by the European Commission relative to trade between Asia and the European Union.

NOIDA, India (BRAIN) — U.K. trade show organizer ITE Group is launching India Bicycle Expo in November as the first international exhibition of bikes and bike parts for the growing premium market. 

Tagged Tradeshows and conferences

CLOPPENBURG, Germany (BRAIN) — Pon Holding’s German subsidiary is now the sole owner of Derby Cycle and has moved to de-list the company from the Frankfurt Stock Exchange. 

Tagged Mergers, Acquisitions & Investments
Offering a Euro helmet helps break the U.S.-helmet 'stranglehold,' Saddleback says.

BRISTOL, England, U.K. (BRAIN) — Lazer has appointed Saddleback Ltd. as exclusive U.K. distributor if its helmets and eyewear, effective Wednesday.

Tagged Distributor news

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