NUNSPEET, Netherlands (BRAIN)—Shimano Europe has hired a new PR and events manger. Rudy Bouwmeester, 29, will take over the role vacated by Harald Troost last September.
Troost now works for Koga Bicycles. The Dutch Bouwmeester joins Shimano from sports marketing agency House of Sports where he worked in PR, events, social media and sports marketing for the past six years.
“Sports has always been my passion,” Bouwmeester said in an email.
“Remembering great victories by Miguel Indurain, Lance Armstrong and other heroes in different kinds of sports. In 2006 I bought my own road bike (with Shimano of course;). I immediate fell in love with it. Through the years I rode different kind of tours in the Netherlands and Belgium. Last year I took part in La Marmotte, missing the 'Gold' certificate at just five minutes. This means that I have to go for gold soon,” he said.