HELSINKI, Finland (BRAIN) — Mavic sales rose 7 percent in the third quarter of the year led by increased sales in helmets, apparel and footwear, according to an earnings report released by Amer Sports.
Net sales in cycling for the period between July and September were 31.3 million euros ($40.2 million), up from 28.7 million euros ($36.9 million) for the same time period in 2011. Year-to-date, sales revenue in cycling was 97.2 million euros ($124.9 million) , up 5 percent from 91 million euros ($117 million) during the first nine months of 2011. Total 2011 revenue in cycling was 120.5 million euros.
The slight sales gains in cycling helped offset a 15 percent decline in winter sports equipment, Amer’s largest segment and one that has felt the squeeze from the late and mild winter season. Pre season orders in winter sports are doing 13 percent.
Amer said it expected to close the year with 5 percent annual growth companywide. It also owns Salomon, Wilson, Atomic, Arc’teryx, Precor and Suunto.
In a conference call with financial analysts this week, company management spoke little about its cycling segment and did not say whether Mavic could be included in an initiative to open branded stores and e-commerce sites. In the past year, Amer has opened 18 retail stores and 23 e-commerce stores for select brands.