LOUGHTON, U.K. (BRAIN) — Austin, Texas-based urban bike company Fairdale has picked up Triton Imports as its exclusive distributor in the U.K.
Triton will be importing the full range of Fairdale bikes and accessories with the first stock arriving in mid-March. Fairdale is the brainchild of legendary BMX rider Taj Mihelich, and was born out of the design office at Odyssey BMX. Its catalog includes a small range of commuter and city complete bikes, one frame/fork combination, racks and bars. Its currently sold through a small network of bike shops in the U.S.
“We are over the moon to be working with Fairdale and Taj directly. We’ve been watching Fairdale since its inception. The quality and simplicity of the bikes is great and we’re proud to be bringing the brand to the UK,” said Luke Edwards, director of Triton Imports.