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LEVA goes global with EU hire

Published November 30, 2012

STOCKTON SPRINGS, MAINE (BRAIN) — The U.S.-based Light Electric Vehicle Association has made its first hire in Europe to help broaden its reach into the e-bike crazed EU.

Peter Hildering joins the team to recruit new members and support current members from his base in the Netherlands. Hildering previously worked for trade magazines Bike Europe and Tweewieler, as well as Dahon, and is fluent in Dutch, English, German and French and speaks some Spanish.

“All in all it is fair to say that sales has been a natural thing for me, but always based on trust and openness and not on a hard selling attitude. I am more of a networking kind of guy.” Hildering said. “I strongly believe in the bright future of e-mobility and the fact that the bicycle industry is like family: treat it right and it will treat you right.”

LEVA currently counts 200 members from 26 countries on its roster. It represents the interests of light electric vehicle retailers, dealers, distributors, manufacturers and suppliers to promote the development, sale and use of LEVs worldwide.

 

Topics associated with this article: Electric bike, Advocacy/Non-profits

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