WATERLOO, WI (BRAIN) — Trek Bicycle and World Bicycle Relief raised $90,000 through its July "Trek Match" program. Trek will match the donation to WBR, which will be used to provide about 1,500 bikes to students, healthcare workers and entrepreneurs in Africa.
“Trek’s outstanding support in July will make a deep and immediate impact on the lives of thousands of people in the developing world,” said F.K. Day, president of World Bicycle Relief. “Trek’s technical strength and passion for quality align directly with our mission as we work together to empower those most in need.”
Elden "Fatty" Nelson of fatcyclist.com used his site as a fundraising vehicle and was a big part of the program's success. Donations through fatcyclist.com totaled nearly $40,000.
“World Bicycle Relief has never had such a successful fundraising July, and Trek needs to get about a million high-fives for their part in it,” Nelson said. “They have just made so many lives immeasurably better and I’m excited to have helped.”
World Bicycle Relief's goal is to provide bikes for more than 50,000 students in rural Africa.