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Croozer ends relationship with Thule

Published September 6, 2013
A new Canadian subsidiary will take over North American distribution for the German bike trailer brand

SAINT HUBERT, Quebec (BRAIN) — Starting next month, the Croozer bike trailer brand will be distributed in North America by its new Canadian subsidiary, Croozer's Germany-based parent, Zwei plus zwei GmbH, said Friday that it has terminated its relationship with Thule North America, which had been distributing the Croozer products since 2011.

Zwei plus zwei (German for "Two plus two") was the exclusive European distributor of Chariot trailers for more than 15 years. Thule bought the Chariot brand in 2011 and the two companies had a mutual distribution agreement for a period — Thule NA distributed Croozer in North American, while Zwei plus zwei distributed Chariot trailers in Europe. 

Zwei plus zwei was founded by Andreas Gehlen in 1993 as a mail-order retail shop that only sold bicycle trailers. 

“We are dedicated to the category,” said Gehlin, “and we are committed to designing high quality bicycle trailers, which are easy to understand, easey to use. A quality product that we know can last, after all it stands the test of time in bicycle culture countries, countries such as Germany. We want to offer families trailers that are built to last no matter the season, no matter the weather."

Croozer will be exhibiting at the Expocycle trade show in Montreal this week and at Interbike next week. The company will launch a trailer model that is says is the only trailer produced that meets TOXPROOF standards for toxins, a standard offered by Germany's TÜV. Croozer also will introduce three other new models at the shows. 

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