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Stages Cycling picks up distributor Down Under

Published October 21, 2013

BOULDER, CO (BRAIN) — Stages Cycling’s power meters will become available in Australia and New Zealand through FE Sports, a Queensland, Australia, distributor. Product should be on retail shelves by November.

FE Sports is a family owned company that markets and sells high-end cycling brands. It carries Garmin, Hincapie, Bonk Breaker, Bollé, Tate Labs BarFly, Tanita and First Endurance.

“Australia is a massive power meter market and they’ve been hounding us for access to our product,” said Doug Crawford, vice president of product development. “As with each venture into a new market, we have taken our time to find and vet a distribution partner that matches with our brand ethos and will add value to each rider’s experience.”

Stages’ power meters were launched last year. They’re sold factory installed on aluminum crank arms from Cannondale, FSA, Shimano and SRAM. They use strain gauges to measure force and sensors including an accelerometer to measure cadence, and feature ANT+ and Bluetooth Smart radio transmission.

 

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