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Timbuk2 opens store in Singapore

Published November 5, 2013

SAN FRANCISCO, CA (BRAIN) — Timbuk2 has opened a store in Singapore that includes the company's first in-store custom ordering station outside the U.S.

Timbuk2 worked with Primer-Uniglobe Singapore, a member of the Primer Group of Companies, to open the store. The Primer Group operates retail stores across the country.

The store opened Oct. 31, and is 280 square feet and located in Singapore at Bugis Junction, Unit 03-26A. The space showcases 75 percent of the company's product line and includes a custom order station where customers can design bags or accessories that will be made to order in the Timbuk2 San Francisco factory. The in-store custom order station is a first step to offer this service in cities across Asia.

“Timbuk2 pioneered the concept of built-to-order custom messenger bags, and we’re excited to launch our first international in-store customization experience in Singapore,” said Timbuk2 CEO Mike Wallenfels. “As we continue expanding our presence overseas, customization will remain a central facet of the Timbuk2 experience.”

The Custom Bag Builder station includes a computer touch screen, swatches of fabrics and samples of bag styles for customers to use as they build their own bags. Once an order is placed, it will be in the Singaporean customer’s hands in as little as two weeks.  

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